Maple Bros., Inc.

Wood Treoting Men to fVleet in Sqn Froncisco-Feb. 2l ond 22

Executive ofrcers representing major wood-treating companies in Oreg:on, Washington, California and Montana will convene at the Fairmont hotel in San Francisco, February 27 and 22, for the annual meeting of the Western Wood-Preserving Operators Association, according to association president Don Bowman, general manager of Cascade PoIe Company, of Tacoma, Washington. The major topic will be the further development of a more effective industry-wide educational campaign, emphasizing advantages of preservative treatment for lumber and piling.

Other ofrcers currently serving the association are: Vice-President-Richard N. Stanley, Koppers Company, Seattle; TreasurerR. A. Thurston, Baxter-Wyckoff Company, Seattle, and Secretary -James Zeigler, McCormick & Baxter Creosoting Co., Portland, Oregon.

Member companies of the Western Wood-Preserving Operators Association produce more than fifty-million dollars annually in pressure-treated forest products.

PONDEROSA PINE DOUGTAS

RETAIIUFACTURED COIIilTIEIIIAT E]IGIIIES for FORK LIFTS ctAnKrowmoToR - RoSs - HYgTER

O ITIIMEDIATE DETIVENIES '

"Rcpco" Engina orc told on m Exchongc l6ir. lmnediqta Dellvcry frcm rlocl o oll modelt of Cortinentol short enginc otmblies.

O NO I/TORE DOWN.TIME '

With Our s!rylcc. dryn-timc on your Fo.k-Lift ir of thc very minimm. Ordcr rhc Engim rcqulred lwhich will reah you lhq very next doytpull vM old d' our*d jffl-t"r.,'ll, ;[ff"r:*t o "Repco" Guormfsed'

LOW COMPETTIIVE PntCES

You poy no pr€miun for thit Fort Scryic6. All "Repco" EnEinct orc cmpetitivsly priced, _ WRITE OR PHONE FOR PRICES

REPCO INDUSTRIES, INC.

12324 Centcr Strcct, Hollydolo, Colifornic l{Evada 6-9711 lrlEtcatf &1555

WHITE FIR, FIR INCENSE

ANNUAI. PRODUCflON 50 M'LLTON

High Altiiude, Solt fextured Growth

MODERN MOORE DESIGNED DRY KILNS

Monufoclurer ond Distributor sUGAR PINE CEDAR,

SATES OFFfCE ql Anderson, Colif.-EMercon 5-2771; TWX: ANDCA1-O77

SURVEY AITNS AT BOOSTING NEW HOME SATES 25O,(X),0/YR.

The nation's most comprehensive survey of consumer home buying habits and motivations recently was initiated for the Housing Industry Promotional Operation, which hopes to increase new home sales 250,000 units a year by 1970. Sponsors of the HI-PO prog:ram are the National Association of Homebuilders, leading manufacturers of building materials and equipment, and other organizations in the building industry.

Planned and directed by F uller & Smith & Ross, New York, the $50,000 study reached 2,200 people in 1,500 households at 300 key market locations throughout the country between December 9 and 17. The distribution of households in each location was proportional to population and other social and economic characteristics, so that the sample approached the accuracy of Census information on a national basis. Over two million different pieces of information were collected by 168 field interviewers and were recorded on punch cards for tabulation.

FSR's .market research department is coordinating its efforts closely with the survey results in developing basic creative appeals ,for a national sales promotion-advertising campaign in the near future.

Complete results of consumer research will be issued in a final report by April 1. However, preliminary findings and interpretations were to be presented to the NAHB convention in Chicago on January 30.

To supplement its consumer study, tr'SR is conducting a mail inquiry among' a representative sample of NAHB member builders. Purpose is to survey marketing-selling practices and needs to effectively project the national I{I-PO prog:ram to the regional and local levels.

Initial creative phases of the program being prepared by FSR include advertising approaches for a national advertising catnpaig'n, and complete local tie-in plans for builders, manufacturers and allied industries.

Mclntosh Nnmed Generol Mcnoger Of G-P's Western Lumber Mills

Portland, Oregon-Edwin H. Mclntosh (right), formerly vicepresident and general manager of Blagen Mill Company, Hoquiam, Washington, has joined Georg:ia-Paciffc Corporation as general manager of its western lumber mills. announces Senior Vice-President John S. Brandis, Mclntosh will be responsible for eight fir and pine mills in Oregon and California.

The new manag:er has 36 years' experience in the lumber business, commencing in 1924 at Gray's Harbor Lumber Company, Hoquiam. IIe has also held positions with Davies Johnson Lumber CompanY, Calpine, California; Blagen Lumber Company, White Pine, California; Portland Lumber Mills, Portland, and was general manager of Brownsville Lumber Company, Brownsville, Oregon, be- fore going to Blagen Mill in 1950.

At the present time Mclntosh will make Toledo, Oregon, his headquarters. IIe attended Menlo Junior College, Menlo Park, California and Oregon State College.

Annuql Gqrden Porty ot Building Exhibirion Center

The annual party for the building industry, celebrating the third anniversary of the Building Exhibition Center, was held at the Center, ?933 West 3rd St., Los Angeles, January 5. The garden supper featuring Mexican cuisine, and strolling Mexican musicians for entertainment, was attended by over 1,000 architects, interior decorators, landscape architects, manufacturers and other prominent members of the building industry.

New and unusual materials for buildings, including Keva Singa, a rare wood from Africa, were introduced here for the flrst time, as well as new designs in decorative tile and flooring, screen wall blocks, onyx from Mexico, face brick and new metal alloys'

Donors of door prizes included: Arcadia Metal Products, Samuel Cabot, Inc.. California Zonolite Co., Crown Zellerbach Corp., f,'ormica Corporation, Ed F'ountain Lumber Co., Marsh Wall Products, Inc., Parkwood Laminates, Inc., Pittsburgh Plate Glass, Paint Div., Pomona Tile Mfg. Co., Rez Wood-Tones, Inc', Schlage Lock Co., Weyerhaeuser Company, YaIe & Towne Mfg. Co', and Nordahl ManufacturinE Co.

Mosonite Honors Weslern Sqlesmen

Six Masonite building products salesmen who call on California and other western lumber dealers qualified for the 1960 Sales Merit club on the basis of their sales and overall performance, according to I'. O. Marion, vice-president, sales. All but one has been a member of this club in previous years. They are:

W. G. Jenrich and Henry A. Kindness, both of Whittier; C. A. Mower of Sacramento, and R. D. Haack of Denver-three times; R. H. Knight, Phoenix-twice. H. D. Sholin, Lafayette, Calif., enrolled for the first time, received a gold lapel pin and membership certificate.

Paeilie lumber Dealem Supply Ine.

25914 President Ave., Horbor City, Colif.

P.O. Box 667

DAvenport 64273

Telephones: SPruce 5-346t TErminql3-6183

Monufoclurers ond Jobbers of SASH AND DOORS

TO THE RETAIT TUMBER DEATER

1ASH1EY lUmBER, lnc.

o WHOIESALE LUMBER .

924 E. Green St. suireB

PASADENA, Golif.

MUrroy l-6342

West Coost Wftolesole ond lf,ill Represortdt;ve o ALL SPECIES .

IU'NBER PTYWOOD -- AII.IED WOOD PRODUCTS

Via Direc] SftipnrcntRAII - CARGO.. TRUCK.&.TRAIIER

Long-Bell Mqkes Fcctory Chonges ot Longview

J. Floyd (Frank) Price became superintendent of the Longview factory of International Paper's Long-Bell Division Januaiy 1, following the retirement of Factory Superintendent Howard F. Ballard, who retired December 81 after 2g years in the factory where he started as fabrication foreman. Ballard now has a hom-e fronting on the Columbia River at prescott, Oregon, and plans to spend much of his retirement enjoying boating on the iiver.

Price first worked for the company in the factory part_time in 7927 while attending high school in Longview. In addition to his responsibilities as factory superintendent, price also is in charge of all lumber and plywood operations on the Long"view plant site as of January 1, Theo A. Deal, Longview branch gen_ eral manager, reported.

Deal also announced that Newell F. Chambers, who has worked in the factory for 25 years, has been named assistant to the factory superintendent.

Wooden kitchen cabinets, door and window frames, and end_ grain fir flooring are manufactured in the Longview factory.

PETTIBIII{E.MERCURY

"Ferg" Poole Joins Hollinqn Mockin Stqff

San F'rancisco-Roger and Dave Mackin announce the addition of F. J. "Ferg" Poole last month to the sales staff of Hallinan Mackin Lumber Co. He will assist the eastern sales chief, Larry Owen. Poole was born and reared in British Columbia and has had many years of eastern sales experience with coast and inland mills of the Pacific Northwest.

Ed Olsen Joins loshley Lumber

Ed Olsen, prominent in Southern California wholesale lumber for the past decade, has joined the staff of Lashley Lumber,,Inc., Pasadena, to manage the new redwood department recently established by Dave Lashley. Redwood sales have been Olsen's specialty for several years, it was said.

Par-Tlle Appolnts Frank Murphy

Pacific Plywood Co., Dillard, Oregon, has appointed Frank Murphy as assistant sales manager, Par-Tile, wood block flooring division.

22,O@ Visit "House of Wood"

More than 22,000 people have visited the "Ilouse of Wood" in Bethesda, Maryland, since it was opened to the public November 25, it was reported Jan. 23.

Sponsored by Washington, D.C,, lumbermen (Hoo-Hoo Club No. 99), the house is desigrred to illustrate the beauty and practicality of wood construction and to demonstrate the unique effects of wood inside and out. The 4500 square foot, 11-room, two-level house fiamed with Douglas fir and Southern pine will be on public display until mid-F'ebruary.

Although basically the house employs a conventional wood-frame system, originality and beauty of desigar have been achieved by unusual treatments. F'or example, the upper level of the house projects over the first floor, providing a wide overhang protecting ground level openings from sun and weather. The architect has cleverly blended unique design techniques with the many texture and color variations found in building products of wood to create an intricate and pleasant rhythm in the over-all design of the house. The wide strong spacing of columns, the close intricate pattern of the battens on the walls, the planks on the porch deck, and the projecting roof beams at the rake of the roof all contribute to produce this effect.

Maintaining this rhythm with the exactness called for in the architects' plans offered the greatest challenge to the contractor, Robert Lowe. well-known custom builder of Bethesda'

Another example of how wood was functionally and aesthetically used is the unique "floating roof," especially designed for the House of Wood. Over the sheathing (tongue and groove V-iointed Douglas fir, exposed at the covered porches and eaves) layers of mopped-on, sisal-reinforced, asphalt-impreglrated building paper were placed, the upper surface of which was formed of a thin sheet of reflective metal. Furring strips, 1x4 inches, were then attached over each rafter and 2x3-inch cedar nailing strips were placed perpendicular to the funing strips to receive the Western red cedar shakes. Thus, the shingles, in effect, "float" above the roof like a parasol of wood.

The roof also supplements the ground floor's protective framing by spreading three feet beyond the house to shelter the walls, porches, windows, and doors. According to architect Don Lethbridge of Keyes, Lethbridge, and Condon, Washington, D'C., "This type of. roofing not only protects the house from sun and weather but allows air to circulate freely over and under the surface of the shingles. This helps keep the house cool in the summer and will extend the life of the roof by many years."

A four-inch-thick blanket of reflective-surfaced balsam wool between each of the rafters and in the sidewalls helps keep the house wann in the winter and cool in the summer.

The siding, battens, and fascia of the house are of clear heart redwood, chosen for its durability and ease of maintenance.

Inside the house many different kinds of wood are used. The floors of the dining room and study are pegged, random-width, quarter-sawn white oak plank; the bedroom wing has white oak strip flooring. On the ground floor hardwood-block flooring is set in mastic over concrete.

Wood paneung is effectively and tastefully used throughout the house witJ: warrn pre-finished Douglas fir in the recreation room, mellow birch plywood in the living, dining and entry areas, and rich Honduras mahogany in the study and kitchen. The kitchen cabinets are also of Honduras mahogany.

Ceilings in the house have received an unusual and striking treatment. They are also finished in wood. Idaho white pine for the living area and Southern pine in the bedrooms.

Although the house is in the higher price ($85,000) category, the average home buyer and builder has not been forgotten; many of the features-both decorative and functional-can be incorporated into a modest home being built or remodeled, according to the architects. Says Architect Lethbridge:

"Today butliltng materla,ls from all over the Untted Statee are no farther away than the local lumber yards and mllls of the lum-