TI,'ESALE 'Nry l(,* DR'ED & GREE'{ r'REsr pR'DUCrs

W.C.L.A. BROADENS 196T AD CATYTPAIGN

West Coast Lumberrnen's Association will devote the bulk of its 1961 advertising budget to trade publications in the coming year.

In addition to the more than 9300,000 slated for advertising in architectural, builder, retailer and farm publications, an additional $120,000 is scheduled for promotion literature and 928,000 for exhibits and motion pictures.

Full-page, four-color ads will be placed in major shelter book annuals such as Living's New Guide, New Homes Guide, House Beautiful Building Manual and House & Garden Book of Building. The campaigrr for retail lumber dealers involves several insertions in major national and reg"ional retail trade publications, fea- turing the 1961 theme of "Trendselling for Profit." A series of retailer ads relates actual profit-making experiences of prominent retailers throughout the country, who have built virtually their entire business selling Utility grade West Coast lumber.

As tho ads appear showing Utility grade ln use, the lndivldual dealers wlll bo offered free of charge a llne drawlng and newspaper mat of the same subjeet, for use ln thelr own newspaper advertising campalp.s. A ffnanclng schedulo and ma,terial broak-rlovyn wlll bo lncluded ln tho packago, gir{ng the dealer a tleffnite tle-ln to tr'arm magazines and building code publications will carry WCLA ads, reaching still other markets and rounding out the total campaign. AII advertising will be followed up with several new publications, merchandising and sales helps, personal technical assistance and a color motion picture on Utility grade lumber.

\ilCLA's national advertlslng, antl helplng hlm promote and sell more Utility grade lumber.

Home builders will learn how they can save up to 9250 a house, with no sacrifice in quality, by using Utility grade West Coast lumber. The builder campaign will feature several success stories, pointing out the savings made in various light-construction projects.

Architectural advertising makes use of full color, double-spread inserts, picturing outstanding structures built with West Coast Douglas flr, West Coast Hemlock, Western red cedar, Sitka spruce or White fir. Copy will relate how West Coast lumber was used to successfully achieve a specific design objective.

A total of 38 different ads comprise WCLA'S campaign, all showing the many outstanding advantages of using West Coast lum- ber-versatility in design, profit-making in retail sales and cost savings to the light construction builder.

Why, Doctor!

An eminent surgeon attended the unveiling of a bust of himself at a Southern University. After the ceremony a beautiful young woman approached him and said:

"Doctah, Ah hope you-all appreciate the fact that Ah've come fifty miles in a station wagon to see youah bust unveiled."

And the gallant old doctor replied: "Madam, I would gladly return the compliment."

Out of line

He checked in a little sooner than the others in the shop (And he got himself in trouble with the Union); He. stayed a little later when the whistle ordered "stop" (And he found himself in trouble with the Union); He worked a little harder and he talked a little less, IIe concentrated on his job; you can imagine his distress When, instead of a promotion or a pay raise more or less(He got himself kicked plumb out of the Union !)

Nice ond Cleqn

Magnolia: "When Mandy went an' got married, us girls done give her a shower."

Pansy: "Dat sho' was nice. Ah'll bet her husban' was glad to git her all nice an' clean."

He Returned rhe Income Tox Blnnk

To the Government ond Sqid

U. S. Treasury Department

Washington, D.C.

Dear Secretary:

The enclosed form, on which I am asked to make a report of my income for the last fiscal year, is returned to you with my respects and deepest appreciation of this subtle form of flattery. I am particularly impressed by its resurrections of old forms and figures of English speech, such as t'Compensation from outside sources," "net profit received," "income from rents," "interest on bank deposits, etc."

One question I got a great laugh,out of was, "Were you during the taxable period supporting in your household one or more persons closely related to you?" Boy, that's a honey !

Say, Mr. Secretary, you would be surprised. There are so many persons closely related to me staying at my house that I am what you would call surrounded. Only the other day, three more distant cousins of my wife's blew in, making a new high for the moment, and one of them brought a friend.

For the last four years my house has been full of strangers, all claiming to be my cousins or aunts or something. I can't identify half of them, and what burned me up was when my wife's Uncle Jerry, who had been living with us a year, slapped me on the back the other day and asked, "Ilaven't I seen you some place before?"

The blank says it will allow me $600 for each dependent relative and I would say the Government is overpricing them, as I would trade the entire lot for $11.00 and throw in a pair of bicycle pants and a magic lantern. (Two of my wife's aunts you can have for the asking.)

Heigh-ho and lackaday ! The blank also asks me to "describe your business as provided in ltem 2,t' and I am glad to answer, "Lousy, Mr. Secretary," and it asks me to "Entei on Line I of Schedule A my total receipts for 1960."

I wish you would stop joking, Mr. Secretary. Fun is fun, but enough is enough, and you can carry anything too far.

Then you say something about an allowance for "obsolescence, depreciation and depletion." That's where I come in. As an American businessman, I am a study in obsolescence. I am depleted, deflated, depressed, denatured, denounced, deranged and dejected. And ""

The Lord Wcrs More lenient

The local church was making a drive for funds, and two colored sisters were bearing down hard on Uncle Rastus.

"Ah cain't give nuthin'," exclaimed the old negro. "Ah owes nearly everybody in this heah ole town already !"

"But," said the collectors, "don't you think you owes the Lawd somethin'too?"

"Ah does indeed, sistuh," said the old man, "but fle ain't pushin' me like my other creditors is !"

A Good Chonge?

"When I was a young man," said a father to his indolent son, "I worked twelve hours a day."

"I admire your youthful energy," declared the son. "But I must likewise compliment you highly upon quitting so foolish a routine."

Neimqn-Reed lumber Compony Exponds

Wqrehouse qnd Office

Fqcilities

1960 was a year of expansion and progress for Neiman-Reed Company, Van Nuys, California, wholesale lumber distributors. Beautiful new administrative and sales offices were completed to house the general ofrce staff and another all-steel panel ware-

Speciclized

Common Corrier Certificqte los Angeles - Oronge Counties

IMMEDIATE PICKUP

SPEEDY DETIVERY

IUXIBERHANDIING...

LUTIBERSTORAGE...

Storcge Spoce to Leose

-Adiccent to Sqntq Ano Freewoy-

RAymond 3-3691

house (below) was placed in operation for storage of hardboards, plywoods and allied products for distribution to southland dealers.

Pictured here in the new executive ofrce is Bob Neiman (upper left), co-owner of the concern, and his partner Bob Reed (upper right). Also Pi Bliss (below), wholesale salesmanager, for the firm.

The modern new ofrce building is a permanent monument to progress. Each of the five large, comfortable ofrces is finished in the various species of fine hardwood wall surfacing sold by the firm and is a beautiful display of domestic Black Walnut; Pecan, Birch and Ash. The decor is ultra-modern in every detail with pleasant and comfortable working conditions being paramount in the mind of the desigxer.

Complete stocks of west coast lumber, panels, hardwood and wall surfacings are maintained for fast delivery (right) or pick-up for the trade, along with hard-to-get allied items, it was said.

The progxessive San Fernando valley organization has shown a steady growth during the past decade and the operation facilities

FERN TRUCKING COMPANY MINES BANDINI, Inc.

l2OO Mines Avenue o Montebello, Cqlif. (On Union Pacific Roilrood Spur)

Members:

Wcstern Pine Associotion

Wsst Coosf Lumbermen's Associqtion

Pondcrosq Pine Woodwork

SUGAR, PINE. PONDER,OSAPINE DOUGLAS FIR,. WHITE FIR, CALIFOR,NIA INCENSE CEDAR.

Our lorge timber resources ond thoroughly modern plonls enoble you lo get the lumber you wonl when you wont it.

Stondord lumber ilems, mouldings, cut stock, glued ponels, interior trim, window ond door frqmes, yenetion blind slots ond furniture ports.

Expert finger iointing . . Fost service on mixed cors.

Cooperoting fully wirh the Notionol Wood Promotion Progrom

ANDERSON, CATIFORNIA

have grown to the point where more than g07o of all inventory is stored uilder-cover (above) in the four, easy to work, dry, warehouses.

"We have grown with the valley during the past 14 years and our long'range plans indicate continued expansion during 1961," said Bob Neiman.

"We shall continue to offer the demand items for our LCL trade and quality materials for direct shipment," said salesmanager Bliss.

BOITITIITGTO1T LIIM BBB OO.

?lOaleaale Daaadaat

TO CATIFORNIA RETAIT YARDS

43O 40th SlreelOAKTAND

(Moiling oddress: P.O. Box 3041, Ooklond, Colif.

PHONE: Olympic 8-2881 . TWX: OA-410 o Douglqs Fir o Ponderosq qnd Sugor Pine o Redwood o Plywood o Shingles ond lqth

Foreign Forestry Studenfs qt Humboldt

Carrying on a five-year tradition of foreign forestry students invited to "study in the redwoods" as guests of the Eureka Rotary Club is Helmut Muscheid of Kassel, Germany, now a student at Humboldt State College. Back at his studies in HSC is Sam I{unkle, who last year studied with Helmut at Goettingen University in West Germany-near Muscheid's home town. Both owe their travels to college forestry scholarships provided by the , Eureka Rotary Club in cooperation with the Rotary glubs of foreign cities. Fred Landenberger, forester for the Cblifornia Redwood Association, is chairman of the Overseas Student committee.

Forestry students from Guatemala, Iceland and India have also been honored with visiting scholarships at Humboldt State College's School of F orestry, and an approach has been made to a Rotary Club in Brazil for selection of a student from that country for next year's scholarship.

l96l RRLC in Ukiqh, Morch 9-lO

The next session of the Redwood Reg:ion Logging Conference will be held at the 12th District Fair Grounds. Ukiah, on March 9-10, according: to John Yingst, conference president, of Klamath. It will be the 23rd session of the conference since its founding in 1936.

A split program of Management and Operational Divisions will be employed during part of the next conference program, Yingst said, for the first time in the history of the conference. This technique, used in many other meetings, will have two different discussion meeting's operating' simultaneously during part of the conference.

The Management division will discuss keeping lands productive and other related problems of forestry arrd land management. Results of old selective cutting in the region, problems of brush encroachment, anima-l damage to young seedlings, and other forest regeneration problems will be discussed in this panel.

The Operational division will have two main panels, on road construction problems, and yarding methods and equipment. The panels will include logging equipment representatives as well as loggers, and will discuss latest methods and equipment in their respective fields.

There will be no equipment show in connection with the conference this year, Yingst explained, but a strong program of interest to logging equipment dealers as well as loggers is being planned to encourage a good attendance.

One portion of the conference prog:ram will consist of a normal general session with everyone in attendance to hear a special panel on public relations problems of the industry. The forest industry has its own peculiar relations problems in dealing with natural resources, and the redwood region in particular has its own distinctive public relations problems. A special ladies program for wives of loggers and equipment dealers is also being planned. An equipment dealers committee will handle arrangements for professional entertainment at the annual loggers banquet on March 10 and the Sawdust BowI cocktail hour preceding.

Other Conference officers in addition to Yingst are Robert Grundman, Union Lumber Co., Fort Bragg, vice-president; Emanuel Fritz of Berkeley, Conference founder and honorary vice-president, and Fred Landenberger of Eureka, secretary-man. ager.

Conference directors are Robert E. Johnson, Arcata; Earl H. Maize, Jr., Willits; Eugene Pickett, Arcata; Darrell H. Schroeder, Crescent City; Earl Shipley, Trinidad; Stewart M. Snyder, Cloverdale, and Walker B. Tilley, Ukiah, past president.

Retqil Lumber Soles Rose in October

Manufacturers' and distributors' inventories were reduced $400 million during October, after seasonal allowances, the Office of Business Economics, U.S. Department of Commerce, announces. This compared with liquidations of $200 million and 9100 million, respectively, during September and August.

During October the major decrease-$400 million-occurred in manufacturing, where most durable goods industries effected cutbacks in book values. Retailers' inventories were reduced by 9100 million, seasonally adjusted, with widespread lowering of nondurable g:oods stocks more than ofr-setting moderate increases in holdings by automotive and lumber-hardware-building materials stores. Wholesalers' stocks rose $100 million during October. At the end of October, total inventories held by manufacturing and trade establishments were valued at $93.7 billion, almost g4tui billion higher than a year earlier.

Retail sales rose 212/6 from September to October, after seasonal adjustment. Most lines of trade contributed to the advance, with the gains particularly notable at automotive, lumber-hardware, and department stores. October sales of manufacturers and wholesalers each were down LVo from September seasonally adjusted rates.

,,LAIYIDI" JWTTES |TS BOW!

A new monthly service to members of the National Building Material Distributors Association is announced by M. L. McCreery, president of NBMDA. Because of the growing number of members of NBMDA selling lumber, millwork and plywood, ,'Lumber and Millwork Distributors Information" is planned to keep the 70Yo ot members handling these products advised of current conditions and problems in distributing these commodities.

McCreery stated that this is part of an augmented national program to keep the 700 warehouses represented by NBMDA better informed through one central office of changes taking place in the industry. He also announeed that NBMDA's Ninth Annual Spring Convention would be held at the Biltmore hotel in New York City, May 1-2-3, and that an attendance of 700 persons was anticipated.

New Thompson Yqrd in Bqrstow

Barstow, Calif.-The Thompson Lumber Co., 1b-year-old firm which has had a yard here for 13 years, early in January opened a new downtown office at 506 E. Main St. Its building activities include many tract homes, notably the present Irwin Estates now under construction. Thompson Lumber Co. is reputed to be the largest "on-your-lot builder" in the Barstow Valley, which takes in Hinkley, Yermo, Daggett and Lenwood. Tony Martinez is in charge of the local office.

WESTER.N PINE VOIUffIES DIP, IOOK TO '6I FOR PICKUP

Portland-The following report for the fourth quarter, 1960, production and shipments of Western Pine region lumber products and estimate of probable first quarter, 1961' shipments was issued by W. E. Griffee, secretary-manager of the Western Pine Association: few weeks indicates that the large stock millwork plants must have their excess stocks of lumber liquidated to the point where they again will buy lumber about as fast as they use'it. This will be very helpful to the mills, even though there may be no early pickup in housing construction.

"Lumber production by the Western Pine industry during the fourth quarter of 1960 tell 23Vo behind the- fourth quarter of 1959' Nevertheless, the year's production, now estimated at 8581 million feet, was only 8.7/o below the all-time peak in 1959 and the third highest on record. It was so high that during much of the year it upset the normal supply-demand relationship.

"shipments of 1802 million feet in the fourth quarter were t7.27o below 1959. The full year's shipments were 8324 million feet, down ]l.2Va.

"stocks of. 2O7B million feet are 257 million feet above those of a year ago but much of the increase is in the factory grades which have moved slowly for the past six or eight months. Actually the recent trend of stocks is encouraging to manufacturers. Normally, stocks increase about 80 million feet during the fourth quarter but this year they were reduced 25 million feet.

"The long-promised increase in housing construction still has not materialized. Figures for the flrst 11 months indicate that a total of just under 1,300,000 housing units were started in 1960. This is down abottt lTVo from 1959. While an improvement in 1961 is generally predicted, it is not apt to make much headway in the first quarter.

"The use of wooden boxes in California in 1960 was down abouL 9Va from 1959, while fruit and vegetable shipments were ofr L1%. These figures show that wooden boxes held their own or even gained a little in competition with other containers. If weather and crops are more nearly normal in 1961, the use of wooden boxes should increase. Since the sale of low grade pine is one of the industry's most difrcult problems, the retention of the half-a-billion-foot market for shook is very important.

"The first quarter of the year always is an uncertain period because demand may be afrected so much by severe weather in eastern consuming areas. That weather certainly has not been good the past several weeks. However, the relationship of production to shipments now is much healthier than it was last summer.

"Based upon the above factors and all other available information upon prospective demand, it seems probable that, during the flrst quarter of 1961, shipments (consumption) of lumber from the Western Pine region will approximate 1800 million feet, or about 70Vo below those of the first quarter of 1960."

Diomond Nqtionol t960 Soles $23O Million

New York-Domestic sales of Diamond National Corporation in 1961 should show an increase over 1960 sales, which amounted to $230,000,000, according to a recent statement by William H. Walters, president. Earnings for 1960 should exceed those attained in 1959 by approximately 25%, said Mr. Walters in a yearend statement. Mr. Walters attributed the rise in proflts to major reorganization of the operating divisions, reductions in overhead and heavier emphasis on sales and merchandising.

Referring to the market for lumber and building materials, in which Diamond National is an important factor, Mr. Walters observed that industry statistics give hope for slight increases over today's low price levels. Elstimates from reliable public and industry sources indicate a I'ood possibility of more activity in private home building. These estimates put the increase at between IEo and 4/o over 1960 levels.

A diversification program at Diamond National, long a key supplier of lumber, matches and woodenware, has made the company a major producer of packaging, containers, paperboard, printing and advertising materials. Five years ago lumber and matches made up two-thirds of the company's product mix; they accounted for only 28/o of the 1960 volume.

Hoyword Buys 2O Acres in Gorono

Foreign And Domestic Hardwoods

. HARDWOOD MOULDINGS

"A distinct pickup in shipments of factory grades the past WL"/"0"/" Zabrlnto,

. Cleqr Ock Threcholds

Rod qnd Spirol Dowels

. PLYWOOD

. Wood Finishes, Glues qnd Hordwood Speciqlties known for: QUA]ITY DEPENDABIIIIY o SERVIGE

Corona, Calif.-Hayward Lumber Company last month completed escrow proceedings o4 20 acres of land at the southeast corner of Main street and Parkridge, it was revealed January 16 by Manager llomer Elmmerton. When the Riverside F reeway went in, Hayward was forced to sell its yard and buildings at Main and First to the state. At present, the lumber firm has a 2-year lease on the property and hopes to negotiate another 2-year lease later. However, when it does become necessary to move, the newly purchased land at Main and Parkridge will then be utilized.

It is not expected that the state will require the present Hayward property until the proposed Norco F reeway goes in. When the lumberyard does move, it will require only five to seven acres of the 20 it has purchased further north, with disposition of the remainder of the property still undecided.

Chorlie Schober Aids Dqvis ot G-P

Samoa, Calif.-E. G. "Dave" Davis, recently named sales production coordinator of Georg'ia-Pacific's redwood operation here (CLM, 1/15/61), reports that he will be assisted in the position by Charles G. Schober, capable and well-liked official of the former Hammond Lumber Company operations here.

Brice Stokes Now Associsted Wirh Wesfern Forest Products in 5.F.

Victor Wolf, owner of Western F.orest products of San F.rancisco, announces the association of the well-known Bay Area lumberman, Brice Stokes, with the firm on January B. For the past two years, Stokes had been associated with Western Lumber Company of Daly City.

A native Californian, Stokes began his lumber career back in'22 in the West Coast ofrce of The Germain Company of pittsburg. This office became the Kent Lumber Company during L925, ;t which time Stokes beeame a partner with Kent and C. p. O'Connor, who was later to become a partner with Stokes during lgBZ when the flrm was renamed the C. p. O'Connor Lumber Company,

During 1941, Stokes purchased the late Mr. O'Connor's interest in the business from his estate and, shorily afterward, was joined by Ralph Steele, with the business then renamed Stokes & Steele. During 1946, the partnership was dissolved, Stokes continuing busi_ ness under his own name. More recenuy, Stokes wiU be remem- bered by the trade from his association with the old Pacific Forest Products Company in Oakland.

Bengston.Holr Yard Chonges Nqme

F'resno, CaIif.-On January 1, the name of the Bengston-Holt Lumber Co. at 355 F ulton St. here was changed to Holt Lumber, Inc., following the deaths of the retail yard's founders, Victor B. Bengston and John E. Holt, during 1960. Holt Lumber, Inc., in making the announcement, said it will continue the sound credit policies of the founders and generally operate the business in a sound and conservative manner. The yard personnel will remain unchanged.

Officers of Holt Lumber, Inc., are Bill Holt, president; Dick Holt, vice-president, and Mary Nilmeier, secretary-treasurer.

Corl Dovies Moving to Socrqmento

Carl Davies, well-known, well-liked Glendale lumber wholesaler and many years in the Soutfiern California industry, is moving to Sacramento to establish connections at the mill level.

Gloss Nqmed Vice-Presidenr nnd Secretory of Notionol Lumber Monufqcturers Associqtion

Washington, D.C.-Ralph H. Gloss has been named vice-president and secretary of the National Lumber Manufacturers Association. He will continue in his present post as vice-president and secretary of the Timber Engineering Company, a wholly owned subsidiary of the association. He joined Timber Engineering Company in 1943, was named secretary in 1950 and vice-president in 1957. In nearly 18 years with Teco, he has carried out many cooperative assignments with NLMA, in engineering, sales and administration.

In addition to his administration of TECO's nationwide productsales organization, Gloss is responsible for the construction of the company's new eight-story, $1.6 million Forest Industries Building, now under construction on famed Massachusetts avenue in the nation's capital. In his new position with National Lumber Manufacturers Association, Gloss will head the Business Management division, responsible for accounting and financial matters, budgets, expenditures, arrangements for meetings, and general ofrce functions.

NLMA, through its 16 federated regional associations, represents every segment of the lumber industry in the United States.

Texan Elected First Vlco-Presldent of NLMA

Arthur Temple, Jr., president of the Southern Pine Lumber Company, Diboll, Texas, has been elected first vice-president of the Nationat Lumber Manufacturers Association. He succeeds A. Bristow Hood, vice-president and general manager of the Ralph L. Smith Lumber Company, Anderson, California, who was elected president of NLMA, which is composed of 16 federated regional associations representing 1,350 companies in the nation's lumber industry.

As the head of the most diversified forest products industry in Texas, Temple directs the operations of mills at Diboll and'Pineland, and of 38 retail yards of the Temple Lumber Company' Southern Pine Lumber Company was a founder and is a principal owner of the Southland Paper Mills, in Lufkin. Temple is also the president of the Diboll Development Company, with real estate holdings in Texas which include a principal interest in a new $10 million shopping center and subdivision in Waco.

Prango Named Vlce-Preeldent of NLMA

Gerald F. Prange has been named a vice-president of the National Lumber Manufacturers Association. He continues in his post as director of Technical Services of NLMA. His first position was with Johns-Manville in 1950 ast a research technologist. He began his lumber-industry career as a wood technologist in 1951, witJl the Timber Engineering Company. In 1953 he joined the NLMA stafr as assistant to the vice-president in the Technical Services division.

Natlonal Wood Council Elects Mayer Chalrman

Ward Mayer, chairman of the board of Timber Structures, Inc., Portland, Oregon, was elected chairman of the National Wood Council at the recent meeting of the Council. George Curtis, chair' man of the board of the Curtis Companies, Clinton, Iowa, was elected vice-chairanan. Named to the post of secretary was Glen Simon, merchandising and promotion manager of the National Lumber Manufacturers Association, Washington.

Mayer replaces John D. Leland, vice-president of International Paper Company's Long-Bell Division, at Longview, Washington, who served from the first organization of the Council in F'ebruary 1959. Long active in forest products afrairs, Mayer was one of the organizers and is currently the president of the American Institute of Timber Construction.

TTT Finds lt to Their Liking ot Hcrciendo

The 416th Terrible Twenty Tournament was held at Hacienda Golf Club Thursday, January 12. Harry Whittaker was M. C. and he "M.C.'d" it good. ft was a warm day, clear and dry-a new experience for some of us at that course. Several holes are being rebuilt this winter and the layout will be something when flnished' Let's hope the oil keeps flowing.

Cliff Simpson, with his new "Executive" clubs, won the lower bracket (81-9-72) beating Pierce, Osgood and Iling with lower nets but with penalty strokes for previous wins. Emil Lugwon the upper bracket, 88-17-71-his first win since joining our group.

Elmer Vivian played his first round as a member, and with his 22 handicap should give some of us old hackers a battle in future tournaments.

San Gabriel tournament, Friday, February 17, with old George fussing about the late arrivals messing up his foursome sheet as always.-H. M. Atling.

Johns-Monville Buys Three Celotex Plqnts

Johns-Manville Corporation, New York, has agreed to purchase two asphalt roofing plants at Cleveland, Ohio, and Madison, Illinois, and a dry felt mill at Avery, Ohio, from The Celotex Corporation, Chicago, it was announced in a joint statement by both companies. Details of the purchase have been submitted to the U.S. Department of Justice, the statement said. Henry W. Collins, president of The Celotex Corporation, said his company would continue in the asphalt roofing business on the West Coast, where it has a large, integrated asphalt roofing and felt mill at Los Angeles. The decision to dispose of its asphalt roofing business in the eastern part of the United States was made by The Celotex Corporation so as to concentrate more company effort on its main product lines, including insulation board, acoustical materials and gypsum, Mr. Collins said. In addition, The Celotex Corporation is looking toward expansion in other fields in the building industry, either through acquisition or the building of new facilities.