CALENDAR OF COIU|TNG Er'ENTS

Nafl Assn. of Homo r*U53bfrh"lI""" convention-Exposition, new lakefront Convention-Exposition Hall, Chicago, itran. 29-Feb.

2. (Paul S. Van Auken, Natl. Assn. of Home Builders, 140 S. Dearborn St., Chicago 3, Ill.)

Mountaln Stat€s Lumber Dealere Assn. annual meeting, Denver Hilton hotel, Denver, Colo., Jan. 31-f'eb. 3.

Imported Ha.rdwood Pl5rwootl Assn. monthly luncheon, Commercial Club, San Francisco, Feb. 1.

L. A. Commlttee for Natl. Forest Products Week, Chamber of Commerce, Feb. 7; guest: Dean Presteman, N.L.M.A.

Los Angelee Hoo-Hoo-Ette Club No. 1 annual "Bosses Night," 5:30 p.m., Coral Room, Rodger Young auditorium, Los Angeles, Fob. 8.

knportod Hardwood Plywood Assn. annual convention of regular and associate members, Ojai Valley Inn, Ojai, Calif., Feb. 8-L0.

Santa Clara Valley Hoo-Hoo Club 170 dinner meeting, Chez Yvonne restaurant, Mountain View, Feb. 9.

Ifome fmprovement Products Show, Coliseum, New York City, Fob. 9-11.

San Francisco Peninsula Hoo-Iloo-Ette Club 8 dinner meeting, Chez Yvonne restaurant. Mountain View. Feb. 10.

Westorn Retatl Lumbermens Assn. (333 First West, Seattle 99, Wash.) 58th annual Convention & Building Material Exhibit, Memori'al Coliseum, Portland, Ore., Feb. 11-13.

Westorn States lfardwane-Ilousewareg Show, sponsored by California Retail Ilardware Assn., Brooks Hall, San F rancisco, Feb. 12-14. Convention headquarters: Jack Tar hotel. Speakers: Leonard F'arr, Coos Bay, Ore.; Stary Gange, Visalia, Calif.; Jack Mueller, Bemidji, Minn.; Paul Spiegle, S. F'. News-Call Bulletin.

Western Pine Assn. Dtstrict 9 meeting, 10:00 a.m., Westward Ho hotel, Phoenix, Feb. 13.

San Francisco lfoo-Hoo-Etto Club 3 dinner meeting, 5:29 p.m., Torino's restaurant, Feb. 14.

Western Plne Assn. Dlstrtct 12 meeting, 9:00 a.m., Cosmopolitan hotel, Denver, Feb. 14.

Sacramento Hoo-Hoo Club 109 dinner meeting, Sherwood Room, Robinhood Caterers, Feb. 15.

Western Pine Assn. Dlstrict 11 meeting, 10: a.m., Baker hotel, Baker, Ore., Feb. 15.

Western \ilooden Box Assn. annual winter meeting, Sir F'rancis Drake hotel, San Francisco, Feb. 15-16.

Humbolt Hoo-IIoo Club 68 dinner meeting, F''eb. 16.

Western Plne Assn. Dlstrlct 10 meeting, 10:00 a.m., Chinook hotel, Yakima, Wash., Feb. 16.

Slorra-Cascarle Logglng Conference 12th annual, El Dorado hotel, Sacramento, Feb. 16-18.

416th Terrlble Twenty Tournament, San Gabriel Country Club, Feb. 17.

Dubs, Ltd. monthly Tournament, Green Hills Country Club, Miffbrae, Feb. 17.

Ponderosa Pine Wooilwork annual meeting, Drake hotel, Chicago, Feb. 19-22.

Western Plne Assn. Dlstrlct 1 meeting, 10:00 a.m., Florence hotel, Missoula, Mont., Feb. 20.

Oakla,nil IIoo-IIoo Club 99 annual Past-Presidents' Night DinnerDance, Claremont hotel, Berkeley, Feb. 21; general chairman: Earle Bender.

Western Pine Assn. Districts 2 and 3 meeting, 10:00 a.m., Davenport hotel, Spokane, Feb. 21.

Westerrr \ilood-Preserving Operators Assn. annual meeting, F airmont hotel, San f,'rancisco, tr.eb.2l-22.

Northern Ilardwood & Pino Manufacturers Assn. annual meeting, Northland hotel, Green Bay, Wis., Feb.22-23.

San Joa4uin IIoo-Hoo Club 31 F'amily Weekend, Sierra Sky Ranch, Yosemite Natl. Park, Feb.25-26; leave F'resno, 3:59 p.m., 2/25; price: $32.99 couple. (Reservations: Bernie Barber, 1833 Broadway, Fresno, Calif.)

San Fra,nciso IIoo-Hoo Club I dinner meeting, 6:29 p.m., Leopard cafe, Feb. 28.

Mqrch

Los Angelos IIoo-Hoo Club 2 annual Dinner-Dance, 6:39 p.m., Glen-Aire Country Club, 3910 Stansbury St., Sherman Oaks, March 3; dinner, dancing, favors for the ladies and door prizes: $11 couple. Jerry Campbell and His Orchestra. (In cooperation with L. A. Hoo-Hoo-Ette Club No. 1.)

Hardwood Pl5rwood Instttute annual Membership meeting, Shoreharn hotel, Washington, D.C., March 8-10; President's reception and Buffet supper, HPI office and laboratory, Arlington, Va., by chartered buses.

Weetern Plne Associatlon annual meeting, San F'rancisco, March 8-11.

23rd annual Redwooil Region Logglng Conferene,e, 12th District Fairgrounds, Ukiah, Ma,rch 9-10; Conference president, John Yingst.

Natl. Assn. of Lumber Salesmerq Inc,, annual meeting', DuPont Plaza hotel, Miami, X'Ia., March 9-11.

IVest Coast Lumbermen's Assn. annual meeting, Multnomah hotel. Portland, March 21-22.

IKIII$".&&{3X$ H0W

and demonstral\4erner's retail

"Cilcrrs of Values for FIome Os'ners Blg Do-It-yorrlself Circrrs ft comes as no srllprise thrlt the fit'nt in qlrestion u'u.s promotion minded Merner Lrrmber. Conrpany. locttrted just ac|oss from the St:rnford lJniversity campus on El Cnmino Real in palo Alto.

So Big We Have It Under a Huge Cit,cus Tent," so reacl the banne| on a big double-sptead ad in a recent issrrc of the D:rilv Palo Alto Times.

Brrt let's go back lo thc beginning.

Bill Ross. genetal man:tgel, of Mer,ner"s. u'as planning a thlee_ dav Fall prontotion u'ith the printalv aint of giving his stor.c:rncl l'ernocleling sales a boost in the atnr.

Bill u'as n'rrrlling over the same olcl tired cliches ..Gr.:rncl Opening," "Do-It-Yotrrself Show." "Fall Hon-re Shon'," etc.. r,t,hen a srrpplier ftiend of his sug'gested. "\VhV not.Cilcrrs of Valrres ?"

That's uhr.rc tlre <.ir<'rrs tent t,irnre in. Wh1. not set up dcrnorr_ stration booths in a t,ir<,rrs tcnt :rnd gir.e flre l3-tl:r1. promotion :r real carnival zrtnros;lhere ?

One ctrll to Steu.alt Tent & A\\'nin6i Co. ta n.rajor srrpplier.of tonvention lntl partv equipment on a rental basist plovecl the (rilcus tent idea entitelt. feasible if not dorr,.ntight praclical. Onc of the largest opelatiolts of its tvpe on the F ()ninsrrla, Merner.,s is. nevertheless, using jrrst abotrt all ur-ailable space for its variorrs store ancl rcntodeling dep.rr.tments :rnd its big Yat,cl oper,:ttion.

So. the "Circus" u'as born. ancl u'hat a ..n:ltu1.al' thlt thentc latet p|over-i to be. App|oxinrltelr,' sir r"r'ecks before Lhe ,,cit.cus." Ross began feecling "te:lset.s" into ilre trr'o lot,irl papet.s:rncl, aborrt [he santc Lime, signs *'e'e c.nspic.olrslr- p.stecl a.ounrl the st.r.c and vur'<1. During the final u-eek plececiing the .,Cilc,rrs." Ross

Show. RIGHT: b0ught on a trip blastetl the event rviLh :r big <iorrble-spt'e:1cl in the palo Alto newspaper', con'rbining this \4'ith thlee r.adio "spots" each clirv for the renlarnlng seven clavs before the opening.

Although possibll' not as important in semi-r'urirl areas. the dates of the Cilcrrs ( 9 16-18 ) \\.ere ver'1' r:ar.efully chosen so :ls not to conflict rvith the manl' diversions that affecl thc lives of me|r'opolitan suburbanites. Football scheclules n'ele consultecl to make srrle both Stanfot,d ancl the 49er''s rvele,,on the road": clates for the Califot'nia State F':rir .,','ere checkecl: and wh:,rt about ilre Gi:rnts? Can't chance a conflict q'ith a. home game 1..If w.e'd onll' knor'l'n then n'hat s'e knou. notr', \\'e sul.e \\'ortldn't have tvorr.ied :rborrt the Giants." sez Bill).

Ca|eful selection of the d:r_tes for. the ..Cir.cus" tFridar.. Strtur'dav ancl Srrncltu't paid off big. Over' 10,000 Peninsrrlites zrtLenclecl the event. and the tr,r-o fellorvs dir.ecting tt.affic :ln(l parking cltr.s in an impl'ovised 200-cal palking rtca back in the yarcl r.eitl11. h:rd theit' ha.nds full; ear:h estinaled that he eiLher clilectccl or pat ked 1500 atrtos a d:rv (',r'hich tallies pr.ettv n'ell rvith the "gt':rnd" old Anterican custom of "one to a ctrr.." u-hatl

Because of tlte size of the "Cilcus," Ross anti Wendell Scott. Vice-p|esiclcnl :rnd gene|al ntanager of both Merner an(l pt.ogtess Lrrmber Conrptrny in ncitlbv Redri-ood Citt'. clecictecl to go ..heavy" on the prizes. Of the sonte S3.000 in prize:r$-:r|ds. the iir.;st-prize n'innel cllinrecl a $2,00O r.emodeling job of his ou'n choic:e; second plrze \\-irs a nlne-inch Dclta Sau'complete q.ith n.rotor lincl stand: thild ptizc u-as a Stanle\. portitble electr.ic sl\\r; and forrllfr pt.ize, \\'as a (;E beciside cloc:k laclio.

B:rck in the "Big Top." irs ptontised un.let the banncr line of

SOtD

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The beautiful big Merner yard was completely remodeled back in the Fall of '54 (CLM, lL/l/54). That's the main showroom to the right; the retail lumber department at left rear. And notice the large, paved parking area the big "Circus of Values" double-spread announcement, were "Thirty-two Different Demonstration Booths all fllled with ideas of interest to the do-it-yourself man (or woman?) . . builtin appliances, windows, paints, lumber, wall board, ceiling tile, roofing, hardware, power tools, fencing, fiberglass and many more."

Supplier-demonstrators were charged for their space in the "Big Top," just as in any show or convention. Ilowever, in many cases, the charge was more than offset by a "Circus Special" tag on their

Elior H. Jenkins Elected Chqirmon of Nqtionql Wood Promotion Committee

Washington, D.C.-Eliot H. Jenkins, Eugene, Oreg.on, has been elected chairman for 1961 of the National Wood promotion Committee. The veteran lumberman is currently the president of the West Coast Lumbermen's Association. He has had extensive service as an officer, director and committee member in the National Lumber Manufacturers Association, Washington, D.C. He was president of the Booth-I(elly Lumber Company of Oregon before that flrm was sold to the Georgia-Pacific Corporation.

Harold

J. Ford to Head Advertistng-Merchandising Unit of National \ilood Promotion Committee

Harold J. Ford, San F rancisco, has been elected chairman of the Advertising-Merchandising Subcommittee of the National Wood Promotion Committee. F ord is vice-president of sales at Tarter, Webster and Johnson, Inc., 2740 Hyde Street, San Francisco. IIe has been active in the affairs of the National Lumber Manufacturers Association, serving on many of its committees dealing with wood promotion and building codes.

The National Wood Promotion Committee was established two merchandise-a three-day "Circus Markdown Barg:ain" advertised well in advance in the papers and on the radio spots. years ago to organize and conduct a campaign for the increased use of wood and wood products. Its operating budget this year will be approximately g2 million. Advertising-Merchandising is one of its three principal functions. The others are Technical Promotion and Industry Relations.

Merner's 55 employes, and Manag:er Ross in particular, are to be complimented on producing a flne, imaginative (and profitable l) Fall sales promotion.

With the "gray matter" behind such a promotion much in evidence in all departments at both Merner and Progress Lumber Company, the future, indeed, shines bright for these two Peninsula retail Iumber concerns.

Dosker to Head Industry Relations Unit

C. D. Dosker, Louisville, I(entucky, has been elected chairman of the Industry Relations Subcommittee of the National Wood Promotion Committee. The veteran lumberman is president of Gamble Brothers, Inc., Louisville. He has been active in the affairs of the National Lumber Manufacturers Association, as a directorat-large, a member of several committees, and as a director of the Timber Engineering Company, a wholly-owned subsidiary of the association.

Giustina, to Hea.d Technic.a,l Promotion Group

N. B. Giustina, Eugene, Oregon, has been elected chairman of the Technical Promotion Subcommittee of the National Wood promotion Committee. He is president of Giustina Brothers Lumber Company, of Eugene. He has been active in the affairs of the National Lumber Manufacturers Association, as a director and as a member of severai committees. He is also a member of the Economic Council of the Lumber Industrv.