The Former

Ukiah Clfice: Gil Sissons HOmestead

2-5438

Arcalo Ofice: Frqn Holmes

VAndyke 2-3557

TWX: ARC 39

Wholescrle Only

Proverbs says: He that tilleth his land shall be satisfied with bread, but he that followeth vain persons shall be void of understanding.

It has been recognized by the thinking men of all ages that agriculture is the basic industry on which civilization is built. A famous economist 'once remarked that the civilization of the United States is founded on nine inches of top soil, and when that is gone, civilization will go with it.

Daniel Webster said: "The farmers are the founders of civilization."

Emerson wrote: "All historic nobility rests on the possession and use of land."

Thomas Jefferson said: "Let the farmer forevermore be honored in his calling, for they who labor in the earth are the chosen people of God."

Chatfield wrote: "Agriculture is the noblest of all alchemy, for it turns earth and even manure into gold, conferring on its cultivator the additional reward of health."

Lord Chatham said: "Trade increases the wealth and

Southern Cafieornia Office: Don Muller

301712 Driftwood

Soulh loguno' Cqllfornia

HYott 4-8021

An Editorial

glory of a country, but its real strength and stamina are to be looked for among the cultivators of the land."

Dr. Samuel Johnson said: "If we estimate dignity by immediate usefulness, agriculture is undoubtedly the first and noblest science."

And so it goes through all generations and centuries.

Horry H. White fo Represenf Weidmon Mill of Dururngo, Colorqdo

Harry White, headman of the Harry H. White wholesale oigani zation in Long Beach, Cjlifornia, announces that his firm has been named exclusive distributor for the Weidman Mills, Durango, Colorado.

"The Weidman Mills produce high-grade Engelmann Spruce boards much in demand throughout the Southland market," White declared. "Both boards and pattern stock have been well-received on the west coast by dealers and users alike," he continued.

All shioments are made direct via truck & trailer with 10-day deiivery assured, according to Mr. White. "We anticipate a steady flow of lumber from Weidman Mills and we know their lumber is of the finest quality," he said.

(Continued from Page 10) be approached by a staff salesman who will then make sure the proper material has been chosen for the job it is intended.

"We find this is the friendlv wav to make the sale." said Manager \Arillard Wells.

It requires the services of 10 trained employes to handle the r.olume of sales. Mr. \\riley is assisted in the administration and procurement by Manager Wells. Art Melonas, a veteran wholesale and retail lumberman, is superintendent_ of the yard, while Art Shinn handles th-e milling problems.

Th9 plags for the six-building retail facility were pre- pared by Wiley and Wells, who knew exactly r,vhat was needed in connection with customer service. This included details right down to the display area and island racks and bins.

The builder of the beautiful buildings was Carl Johnson, a local contractor in Glendora. The material. everv stick and item, used in the construction of the main stori, both interior _and_exterior, is a permanent display of the products on sale by Foothill Lumber Company.

"We have an alert, well-trained st;fi. We know our customers are the most important part of this business. We advertise in local newspapers, virious entertainment programs and direct mail to attract the people to our esiablishment and, when we get 'em here, we give them the best service obtainable-and, above all, the 6est-and I mean the very best, builders products. In fact, all of my suppliers are advertisers in The California Lumber MercLant.,t said Dealer Wiley.

Koibob lumber Solesmen Meet

Kaibab Lumber Company, Flagstaff, Arizona, held its sales -meeting in Phoenix, Dec. 29-3I, with all its salesmen, inc,luding the California representatives, Gulf pacific Land & Lumber Co., attending the sessions. Problems relating to manufactu-ring, processing and sales were discussed, #ith 11 9ye to further improving the product. There were about 30 lumbermen in attendanc

Paeifie Lumber Dealers Supply Inf.

25914 President Ave., Horbor City, Colif. P.O. Box 657

DAvenport 6-6273

Telephones: SPruce 5-3461

TErminql3-6183

Mqnufqclurers ond Jobbers of SASH AND DOORS

TO THE RETAII TUMBER DEATER

To Be Poor

We have grown literally afraid to be poor. We despise anyone who elects to be poor in order to simplify and save his inner life. We have lost the power of even imagining what the ancient idealization of poverty could have meant; the liberalization from material attachments, the unbribed soul, the manlier indifference, the paying our way by what we are or do and not by what we have the right; to fling away our life at any moment irresponsiblythe more athletic trim; in short the moral, fighting shape. It is certain that the prevalent fear of poverty among the educated classes is the worst disease from which our civilization suff ers.-William James.

Buf He Hqdn't

Slowly and sadly we laid him down, And we spoke not a word of sorrow, Recalling how often he'd said he would Have his car brakes fixed-tomorrow.

Greot Moscow librory

The Lenin library in Moscow is the greatest of all Russian libraries. It contains 645,800 square feet of floor space, about 156 miles of shelves and about twenty million books, magazines, etc. It opens every morning, including Sundays, at nine, and stays open until 11 that night. It is staffed by 2.000 men and women. who work in two shifts.

A Big Crop

A farmer raised a crop of flax and had a tablecloth made out of the linen. At dinner one evening he bragged about it to a woman guest, and said: "I raised this tablecloth myself."

She was all curiosity, and asked how he did it. He said: "If you'll promise to keep it a secret, I'll tell you." She promised.

Said the farmer: "I planted a napkin."

The Leiler "E"

The most unfortunate letter in the alphabet, some say, is "e," because it is always forever in debt, always out of cash, never out of danger and in hell all the time. Still, it is never found in war, is always in peace and never out of eats. ft is the beginning of existence, the commencement of ease and the end of trouble. Without it there could be no life, no heaven; it is the center of honesty and is always in love. It is also the beginning of encouragement and enendeavor. and the final end of failure.

No Pleosure

The tiresome young lawyer was wearing out both the judge and the jury with the length of his tedious harangue to the jury. He paused and said to the judge:

"Your Honor, is it your pleasure that I proceed with my argument?"

And the honest judge replied:

"Young man, the pleasure of listening to you ended an hour ago, but you may proceed."

Dreqms

Hold fast to your dreams. Within your heart

Keep one still secret spot Where dreams may go, And sheltered so May thrive and growWhere doubt and fear are not.

Oh, keep a place apart Within your heart, Where dreams may go.

A Somple Wos Enough

The editor of. a magazine received a letter from a lady writer that read as follows:

"Sir:

"You sent back, last week, a story of mine. I know you did not read the story because, as a test, I pasted three pages together, and the story came back with those pages still pasted. So I know you are a fraud who condemns things you have not even read."

He replied : "Madam:

"At breakfast, when I open an egg, I don't have to eat the whole egg to discover how bad it is."

Living Todoy

Thomas Dreier wrote: ff we ever are to enjoy life, now is the time-not tomorrow, nor next year, nor in some future life after we are dead. The best preparation for a better life next year is a full, harmonious, joyous life this year. One's belief in a rich future life is of little importance unless we coin them into a rich present life. Today should always be the most important day.

First Lady Shopper: "I'm trying to get something for my husband."

Second Lady Shopper: "flave you had any offers?"

Wilhold Plqns Extensive Sqles Promofion Compoign for 196O

C. W. Comegys, Sr., president and general manager of Wilhold Glues, Inc., formerly Wilhold Products Co., Los Angeles, announces that his firm will cover the various western lumber, hardware and building products conventions during 1960 with a trained staff of salesmen to attend the companv exhibit.

Thesjexperienced adhesive people will man the Wilhold Answer Bar booth to give glue users the benefit of their long years of research in all types of adhesives used under actual operating conditions. Their knowledge is based on laboratory tests and field experience.

"In addition to our coverage of the various building products coventions and exhibitions, we shall carry on a regular scheduled advertising campaign in trade journals, such as The California Lumber Merchant, to keep users and dealers up-to-date on Wilhold adhesives and their users," said Mr. Comegys.

"Our staff is manned by a group of specialists of wide experience in this field and their help is available at the shows and also in the field. A11 a dealer, or user, has to do is request their services and they witl be happy to visit them," he continued.

Conventions at which Wilhold Products Co. will exhibit are \Arestern Retail Lumbermen's Assn. (Booth No. 79), Intermountain and Mountain States Lumber Dealers Assn. (Booth 65), Pacific Southwest Hardware & Housewares Show (Booth 148), Western States Hardware-Housewares Show (Booth 131), Retail Paint & Wallpaper Distributors Sl-row (Booth 503) and West Coast Hardware & Housewares Shorv (Booth 62\.