SHIPPERS OF QUATITY WESI COASI TUTIBER

lmportcnce of Wholesoler Gired

The National Association of Wholesalers elected W. D. (Tommy) Jenkins, Richmond, Virginia, electronics wholesaler, as its new president at the NA\ r annual meeting of members and trustees at the Hotel Roosevelt, wl-rere the world premiere of the wholesale' feature motion picture, 'jThe Devil to Pay," starring Buster Keaton and depicting the key role of the wholesaler in modern distribution, was also held. The National Association of Wholesalers is a federation of 2l national wholesale associations with a combined membership of more than 10,000 wholesalers.

In his acceptance remarks, President Jenkins said, "Too many people fail to understand the economy and efficiency inherent in the wholesale method of distribution. The blame for this lies at the door of us individual wholesalers; we have been so busy selling goods, we have neglected to sell wholesaling and the tremendous value it adds to goods dis- tributed, ancl the contribution wholesaling makes to the high standard of living enjoyed by the American people."

Mr. Jenkins, looking to the future and referring to the motion picture, "The Devil to Pay," added: "I believe that 1960 will see a nationwide awakening of the giant $150 billion wholesaling industry to its educational responsibilities to its suppliers, its customers and to the general public. The NAW movie is the first of what I hope will be a long line of industry tools with which we can tell the world about our services in the public interest."

267 Permits to Son Jose Trcrct

San Jose's huge residential development, Tropicana Village, is-norv in iti Unit 4 stage, with 267 new permits issued tJBranden Enterprises. This makes a total of 1,476-permits issued since the development started in August 1958, and represcnts a dollar value in housing of $17 million.

_-W. E. Difford, managing director of the Douglas Fir Plywood Assn., Tacoma, Wash., announces the promotions of two members of the Field Promotion department. Doug- las D. Walker, Tacoma regional field mariager since l95IJ, was named assistant to the field department director. Howard Hunnicutt moves up from Houston-Dallas fielcl repre- sentative to replace Walker in Tacoma.

Named assistant to the general manager at the Weed, Cali{., branch of Int_ernational Paper Coitpany, Long-Beli Division, was Eric Bauer, former dav-shiff foieman it the :9mp-any,'-s, Vaughn, Oregon, plywood plant, reports John Mantle, Weed general manager.-

Assignment of William B. Davis as territory reDresentative in California's Castro Valley area, including bakland, is reported by-5, .G. Mlclntgsh, dealer sales m"anager foi the Insulite division of Minnesota and Ontario "paper Company.

. George D. Taggart has been named manag'er of the Los A-ngeles_office and warehouse for The Stanley Works of New Britain, Conn., replacing Harvey A. Claik, who will become manager of the San Francisio branch, annorlnces Theodore B. Kling, manager, corporate officei and warehouses Taggart joined Stanley after l3 years with the W. AtleeBurpee Co., nine years ls branch manager at Riverside, Calif.

Henry J. Vaux, dean of the School of Forestry since 1935. ard _Arthur .W. Sagqgon, professor emeritrrs of Forestry at the University of California in Berkeley, have been electecl Fellows of the Society oJ American Foresters. They were cited for their outstanding contributions to the forestry profession and to the Society.

A. J. Myers, gln-er_al maniger, International paper Cornpany, Long-Bell Division, Gardirrer, Oregon, announces the appointment of Willa_rd G. I(elsey as as-sistant to the gen- eral m_anager at Gardiner, moving up from day-shift fireman. lle has worked .at the company's Vaugfin, Oregon, and Longview, Washington, branches in luirber clep"art- ment, sales_11{ plywood production ar-rd supervisory irosi- tions since 1952.

Greta Dunsmore, former assistant, has moved up to ad- vertising manager at Bestwall Certain-teed Salei Corp., Ardmore, Pa., announces Carl E. Berzelius, vice-presideiri in charge of sales.

Phillip G. Annand, former forester with Diamond-National Corp. at Stirling City, Calif., has been named Southwest district forest engineer by the Western Pine Assn. IIe rep.laces Arthur T. Upson of Tucson, Ariz., who recently retired.

A new $2,000,000 plant, world's largest for manufacture of filerglls-s reinfo_rCed plastic panelsl was opened Jan. 8 !f _Filon Plastics Corfioiation in Hawthorne,'Calif. bavid S. Perry, president, says the new plant almost triples the output of the former plant in El Segundo.

Appointments ann-ouncgd by Grant W. Metzger, vicepresident in cErrge of production for Calaveras Ceinent Co., a division of The Flintkote Co., advance Evan Hall to assls!-a-nt plant manager for Calaveras at its San Andreas, Calif.. plant, succeeding the late Tom Love; David Cosgrove_ to_ filI Hall's former position as mill superintendent; Joseph Kiley_ to personnel- and safety .ttp...'i.or; Joseph Vetter to office manager and Duke Kathan to assistant mill superintendent.

The appointment of George J. Holtzinger as a senior sales representative for the West Coast diitrict (Southern Oregon and Northern California) of The Celotex Corp. is announced in Los Angeles by L.Matz, district manager.

J."lt" 4, Baldin&er has asiumed the responsibilities" of retiring Elmer F. Twyman as'senior vice-piesident of The Yale & Towne Manufacturing Co. and Clyde R. Dean succ-eeds Baldinger as general manager of the materials han- dling divisign (y_1th_1 plant at San Leandro, Calif.), announces Gilbert W. Chapman, president.