READV lUlAID I(TTGHENS. INC. 2-4753

WPA Introduces "Lumber Forest"

Portland.-A nerv dimension in lumber exhibits, called the "\Arestern Pine Ilegion Lumber Forest," will be unveiled this convention season by the Mrestern Pine Association. Promotion Director Leo rr.V. Beckstrom saicl the new exl-ribits will be displayed at 20 regional lumber dealer conventions during tl-re year.

The "forest" consists of free-stancling uprigl.rt boards of varied lengths, .ividths ancl errcl-shapes. Each board is finished in a rich, bright, cleep or traclitional color, pointing up the current color-on-woo<1 campaigu of the Association. All 10 of tl-re Western Pine region's lun.rber sDecies are included irr the display.

"This is surprisingly sirnple in concept," Beckstrom said. "We think many retailers, home builders and others will want to use the idea for showrooms and show windows."

The "trees" of the forest are held upright by simple easel-like bases. T1-rey have surprising stability. Inherent in the display idea is the invitation to all passersby to come in, touch the lumber trees, handle them ancl discuss them with WPA staffers.

"While we feature boards in this particular display," the lumberman said. "it is so flexible that such lumber iterns as siding, dimension lumber, windows, mouldings and decking can also be displayed in a like manner."

A special plan sl.reet detailing the "lumber forest" exhibit and how it can be usecl is available from the \\/estern Pine Association, 510 Yeon l3uilcling, Portlancl '1, Oregon.

Foresf Fires U"a"r f OOTOOO Mnrk

The total number of forest fires was under the 100,000 nrark for the second year in a row in 1958, with 97,910 frres reportecl, the U.S. Departmer.rt of Agriculture discloses.