PACIFIC FOREST PRODUCTS, TNC.

Wholesale Lurnber

Dougtos Fir . Redwood o Ponderoso nnd Sugor Pine

BUYING OFFICES

Fortunq qnd Ukiqh Cqliforniq

Eugene ond Grqnls Po33 Orcgon ways rvhereby individual dealprs might appraise and manage their profit problems more efiectively.

The first tangible result of these studies is the film. During the study, the staff of Cresap, McCormick and Paget intervierved many dealers in various parts of the country, held conferences with agencies such as Dun and Bradstreet,

BRANCH OFFICE

4508 Crenshow Blvd. los Angeles 43, Colif.

Axminrter 2-0571

TWX tA 315

Tucson Womon on NRIDA Pqnel

Martha Norvels, owner of Nowels Advertising, a successful Tucson, Arizona, ad ancl public relations agency, was asked by the NRLDA to participate in the panel discussion on "successful Operation Home Improvement Experiences" at the Chicago Exposition December 10. Miss Nowels, daughter of Michigan Lumber Dealer Russell P. Nowels, long an NRI-DA figurehead, excellently handled the Tucson OHI campaign last year under local director L. P. llermes, Jr.

assembled and analyzed volumes of reports and statistics about conditions in the trade.

The findings of this study, one of the most comprehensive ever made in any part of the retail field, have been incorporated into the film. The dealer's attention is directed to four areas in rvhich he can improve his profit performance, and eigtri specific tools of sound profit management are outlined.

Later, an 8O-page manual will be available which outlines the four areas needing attention and the eight management tools, and also provides specific methods and work sheets with which the dealer can work in surveying his profit position.

The profit problems presented in the study are not confined to businesses of any specific size, but are general to all sizes of operations in the building materials industry' The main object of the program is to enable the dealer to survey his own operation, to determine its 'iveak spots and correct them. \\rith his present position adjusted, he can then plan his future operations to improve the profit return from his investment.

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At present, the film is scheduled to be shorvn at state and regional association conventions in the early part of 1957. After these showings, it will be available for use at clinic and district meetings. Later, individual organiza-