o Jim ilqcDonqld

35 N. Roymond Avenue

Posodenq 1,

Coliforniq

Soni-Top's Snyder Heqds CPFA

Organization of the Southern California Plastic Fabricators Association was announced at a meeting on January 7. The association, composed of the leading fabricators and suppliers in the plastic industry, will meet bi-monthly. The officers and directors elected for 1957 are: President, Henry M. Snyder of Sani-Top, fnc., Los Angeles; Vice-President, I. J. Pearson of I. J. Pearson & Son, Riverside; Secretary-Treasurer, Howard Koppelman of Fabritex, Inc., Los Angeles.

Directors: A. L. Blair, Los Angeles; Ed Brown, Los An.geles; James A. Clark, San Diego; Abe Havesen, Van Nuys; Cal Horner, El Monte; Howard Koppelman, Los Angeles; Wm. H. Mortimer, Los Angeles; I. J. Pearson, Riverside, and Henry M. Snyder, I-os Angeles.

L. W. tleicDonqld Co.

Ul4nlPAnk -el4nlten "aA S/4r?frr.t? o Represenfing Relioble Mills o Douglos Fir ond Redwood Dry or Green Whire Fir Cedqr

Ernest Yborrq Joins Consolidoted

Al Wahl, general sales manager of Consolidated Lumber Company, has appointed Ernest E. Ybarra, veteran California lumberman to the sales stafi of the retail division of the concern. Ybarra will make his headquarters at the Los Angeles sales offices and will cover the Southern California territory, it was announced.

Ybarra first gained his lumber experience back in 1909 when he secured a job at the E. B. Harris Lumber Company following graduation from school. He was the first Inglewood boy to be called in l9L7 for duty in World War I, and upon his return from Europe in 1919 he became identified with the Hammond Lumber Company in I-os Angeles. For the past 37 years Ybarra has worked in every department from production ,through sales at the Hammond metropolitan plant in Los An'geles. His latest position was in sales and, when changes in management took place late last year, E,rnest decided to make a change.

"Mr. Ybarra is well known throughout the lumber and building industry in the southland and we feel his vast knowledge will be of considerable value to us at the highly competitive sales level. We are happy to have him with us," Al Wahl said.

Art Frqley to Bel-Air Door €o.

Art Fraley, rvell knorvn plywood and door executive in the Southland, formerly with Plywood L. A. and Davidson Plywood, has been named general sales manager for Tyco Plyrvood, fnc., and Bel-Air Door Co., according to Morris Tyre, president and general manager of the manufacturing and distributing firms. Fraley u'ill have complete charge of sales promotion and distribution in the Southern California area, middle west and eastern markets. it was said.

32 times higher tha n Everest ! Mt.

IF AtI ffIAGAZINES WITH BRUCE I957 ADVERTISEI,IENTS WERE STACKED, THEY WOUTD SOAR TO A HEIGHT OF OVER I83 MILES.

It pays to sell Bruce hardwood, flooring . . . the brand'with HIGHEST eonsurner and builder acceptance.

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Bob Kilgore spent a January week calling on Fairhurst Lumber Company mill connections in the Humboldt region.

Ed Halligan, southern California manager of the Roddiscraft, Inc., plywood division, spent 10 days of January visiting the home offices of the firm in Marshfield. Wis.. where sales promotion plans were formulated for the spring and summer.

Harold A. New, prominent Pasadena lumberman, has returned from a tour of the Pacific Northwest mill areas.

E. G. "Dave" Davis, Simpson Redrn'ood Co. salesmanager, started the Nerv Year in Cleveland helping Gregg Lambert establish new sales offibes there, r'r'here he is Simpson Redrvood's nerv regional sales supervisor.

Lloyd Webb, softt'ood division manager for E. J. Stanton & Son, Los Angeles, returns the first of February from an exterrded trip through the producing mills in northern California.

Carl Gavotto, popular San Diego rvholesale lumberman, and his rvife Mary rvere recent r.veekend visitors in Los Angeles and vicinity.

"Nifty" Gay of Tarter, Webster & Johnson, fnc., attended the Southern Sash & Door Jobbers convention in Dallas and spent another three rveeks calling on southn'est accounts. Joining Gay at Dallas rvas Harold Ford, sales vice-president for T,W&J, rvho later went on to Chicago for the Ponderosa Pine Woodwork meeting and some calls in Wisconsin on the way back to San Francisco.

"Mac" McCormick returns to Simpson Redwood Co. headquarters February 4 after a 2week business trip to 1\{inneapolis, Dallas and Kansas City. He was accompanied by William E. Pettet, SR's neu' regional sales snpervisor at Minneapolis.