Greatest freedoln from shrinkage starts ulith tedwood itself- ffi';,*##

-but it takes these extra steps in the manufacture of PALC0 Architectural Quality Redwood to bring out this natural advantage

Redwood has less shrinkage and swelling-greater dimensional stability than any other domestic commercial woodil it is properly dried. Drying down to about 28Vo moisture content merely removes free water in the wood cell cavities. The cell walls are still saturated.

Shrinkage starts at about 28% and continues until the point of equilibrium with air is reached. Air drying alone won't achieve this goal.

PALCO Certified Dry Redwood provides three etrrd stePs to assure proper humidity uniformly distributed through each board.

I Selective air drying up to 24 months according to green ' weight, bringing all lumber to a specified humidity range belore it enters the kiln. (See example chart below).

2 Controlled kiln drying, depending on condition and thick- ness, from 6 to 25 days at specified temperature progressively applied.

? PALCO goes one step further. When the center of the - board apfroaches moisture equilibrium, surfaces are too dry, and would be distorted by re-absorbing moisture from air. PALCO Redwood is therefore left in the kiln for a final extra process to rebuild surface moisture to atmospheric equilibrium - producing the most stable lumber known. This is one of many premium PALCO features -at no extra premium in cost-and you know it will stay in place.

EXAIIPLE: Selectlve olr drylng schedule for 2" tunber

Closslficotlon Averoge Green Weight Approx. Alr Drylng Tlme

IIGHI 3 lbs./bd. fr. 9 to 12 months

MEDIU'VI 4t/t lbs./bd. lt. 12 to 18 months

HEAVY 6 lbs./bd, Jr. l8 to 24 months

!x af adau m ry',::,j;:"'.:J'*Ti:'1,.i'i"J ::.;:i.'H::,1,J;;.',": \ d wdfr ht F t qnd informofive booklet "From Oul of the Redwoods" Z

Spt-f,-l* l,utn8of,^,rrd tDA DO (D' THE PACTFIC ]UTBER COTPA]IY

Since 1869 . MiIIs at Scotia, Calilornia ,IOO

35 E. WACKER DRIVE cHlcAGo I

?HE PACIFIC ]UMBER COMPAf,Y l0O Bush 5t., Son Froncisco 4, Colif.-Dept. CLM

Pleose send me wilhoul obligotion: l-"1 Reprint of Ar.hiteclurol File Eulletin outline specificolion LJ doto, PAICO Rsdwood potlernr, rize!, grods3, groint, olc.

J-"1 "From Out of the Redwoods"-colorful booklel showing Ll how PAICO Redwood ond Redwood Products ote produced.

Wood Gonversion Compony Lounches Notionol Television Compoign

Wood Conversion Company, St. Paul, Minnesota, manufacturers of Balsam-Wool blanket insulation and Nu-Wood insulation board. will launch a national television merchandising campaign over NBC-TV starting in February. The Company's "around-the-clock" TV coverage will feature nounced by General Sales Manager M. S. Wolf and Building Products Sales Manager J. D. Fischer at a merchandising conference of over 100 salesmen and district manag'ers in the Hotel Moraine, Highland Park, Ill.

The television campaign, will be supplemented with intensive tie-in help on the local level, according to K. C. Lindley, advertising manager. Lumber dealers will be furnished with window and store displays and banners featuring Dave Garroway and Arlene F'rancis.

In.addition, special literature, envelope enclosures, newspaper ads, TV spot announcements, extensive magazine advertising and proved plans for builder-owner meetings will be employed to help the lumber dealer sell new Balsam-Wool and Nu-Wood products. Wood Conversion Company building products are sold only by retail lumber dealers.

Poul Wqrd Joins Arcoto R,edwood Sfoff

Paul W. Ward, recently associated with Woodside Lumber Co., joined the San Francisco sales staff of Arcata Redwood Company on January 1, according to Lloyd Hecathorn.

l)ave Garroway on the "Today" show, Arlene Francis on the "Home" show, and a new, star-studded cast on the "Tonight" show.

Plans for the network television promotion were an-