NBTWOBK TY promotion

ToP TV srARs...REAcHING MtLLtoNs

Stars known and welcomed by millions. .topnotch shows of established popularity-the very cre€rm of television viewing is yours to command in this big program. And remember, it reacbes from coast to coast, hits home right in your community, whereveryou are. Here's truly modern sales help! Wood Conversion Co., First Natl. Bk. Bldg., St. Paul, Minn.

s|INbO\^, AND STORE DISPLAYS... AANNERS

SPECIAL TIE.IN LTTERATURE ANO NE\rSPAPER AO3

LOCAL TV SPOT ANN('UNCEMENTS

EXTENSIVE TAGAZINE ' AD\'ERTISING. PROVED PLANS FOR BU!LDER.OWNER MEETINGST

There are two kinds of men on earth today, Just the two kinds, no more I say. Not the saint or sinner, for tis well understood, The good are half bad, and the bad are half good. Not the rich nor the poor, for to count a man's wealth

You must first know the state of h,is conscience and health.

Not the happy or sad, for the swift flying years Bring to each man his laughter, and to each man his tears.

No, the two kinds of people on earth I mean, , Are the people who lift, and the people who lean, And where e'er you go, you will find the world's ' masses,

Are always divided into these two classes. And oddly enough, you'll find too, I wean, , There's only one lifter to twenty who lean. fn which class are you? Are you easing the load

Of over-taxed lifters who toil down the road?

Or are you a leaner, who makes others bear Your part of the labor, and worry and care?

lJnknown

***

-Author

Says a philosopher: "Work faithfully 8 hours a day and don't worry; and in time you may g€t to be the boss and work 12 hours a day, and worry all the tim€."

The great Roman trrirri.r,* sJrr""", had ideas about the ladies that would have been very unpopular today, for he wrote his mother a letter in which he said: "You nev€r stained your face with walnut juice or rouge; you never wore gowns conspicuously made; your ornaments were a loveliness of mind and person that time could not tarnish."

For anything worth nJ"o oJ" -ur. pay th€ price; and the price is always work, patience, love, sacrifice; no paper currency, no promise to pay, but the gold of real service.

The elder Baron n*f,r"tifO ol. or,n. *rtr*"rt",;:: businessmen, had the following framed on his office wall: 1'Carefully ei<amine every detail of your business. Be prompt in everything. Take time to consider, and then decide quickly. Dare to go forward. Bear troubles patiently. Be brave in the struggle of life. Maintain your integrity as a sacred thing. Never tell business lies. Make no useless acguaintances. Never try to appear someth,ing more than you are. Pay your debts promptly. Learn to risk your money at the right moment. Shun strong liquor.

BY JACK DIONNE

Employ your time well. Do not reckon on chance. Be polite to everybody. Never be discouraged. Then work hard, and you will succeed."

George Kennan ..ia r 'tnl J.r, "rrr.rron of a healthy spirit is the ability to walk cheerfully and sensibly amo11g the congenital uncertainties of existence, to recognize as natural the inevitable precariousness of the human condition, to accept this without being disoriented by it, and to live effectively and usefully in its shadow. Total security is a myth."

Thomas Dreier quotes Clarence Day as saying: "The world of books is the most remarkable creation of man. Nothing else that he builds really lasts. Monuments fall, nations perish, civilizations grow old and die out and, after an era of darkness, new races build others. But in the world of books are volumes that have seen this happen again and again, and yet live on, still young, still as fresh as the day they were written, still telling men's hearts of the hearts of men centuries dead."

A bit of history: The New Orleans Grays was the first military company to rush to the aid of embattled Texas when it was fighting for independence. And what a conglomeration that company was. In it there were just 64 men who came from 16 states and six foreign countries; 25 of them came from north of the Ohio, the rest from the South and West. Old Ben Milam never asked what was their religion, their politics, "_t T** they were from.

Some tax expert has made the folowing figures: A married couple with two children who made $3,000 in 1939, paid only $30 in federal income and social security taxes, keeping $2,970. To keep that much today they would have to gross $6,122 yearly, since the taxes would be $699, and loss from depreciation of the dollar would be 92,483. This same authority says that a family making $S,0OO in 1939 kept $4,941 after federal taxes, and to keep that much today they would have to gross $10,583, after deducting inflation's toll. That last item f al. shocker.

"No king," said Senator Norris Cotton of New Hampshire, "ever wielded a scepter more powerful than a fivecent pencil in the hands of an American citizen when he sits down to write his Senator or*Congressman."

Our term "white elephant" came from Siam. It is said that the King of that country used to give an enemy a white elephant for a gift. Since in that land such an elephant is sacred and cannot be disposed of in any wa5 the expense

lllaaufaeturcd la lhe West - - for ekstura llome Sulldcts

A IUXUR,Y FTUSH GIUATITY COMBINATION DOOR

Competitivety Priced

FEATURES GATORE

SERVICE

Dependabitity

Seven beoutiful veneers to motch your house doors. All qluminum rust-free, smoothly operoting unit. Sosh seclions eosily removed for cleoning. Entire door qnd unil weolherproof ond woter proof. All wood inierior porls of kiln dry lumber only. Hot plole prqssed with exterior glue-smoothly ,belt-sonded ot mill for exciting nolurql finish or smoofh pointed surfoce. Fiber gloss, non-rusi, no sog, screen is used exclusively.

New Worehouse Focility Assures lmmediqte Delivery From Cornplete Stockfhe Door with the All-Wood Horizontql Qevs- priced right lor todoy's hlghly competitive marke]

We qre equipped lo produce Custom-designed doors of qll kinds Our Speciolty deportment is qt YOUR Service Regordless of your requiremenls, We hqve THE Door to fit every purpose. C A t t r1456 EASI r66rh STREET

AflDoors Unconditionally Guaronfeed tember of Soufhern Calilornla Door Insfltute of caring for one often proves disastrous to the owner. So giving a "white elephant" was not by any means a kindness. :C. * *

"To be right in €very argument," says Ho FIo, the sage of Chinatown, "would make a man very unpopular, With no friends willing to converse with him." ***

Arthur Brisbane said this of advertising: "All life is advertising, and one great factor in advertising, as in all teaching, is repetition. Repetition is reputation. Of cours€, it makes a difference what you repeat. Repetition makes reputation, but foolish repetition makes a reputation for foolishness. Although there is a di,fference between the mere power of repetition in itself, and the other and greater power of writing attractively and convincingly, mere naked repetition has a power of its own. Advertisers fail if they do not get clearly into their minds the power of repetition alone, without any ornament, or paint, or varnish of fancy trimming." * * *

,And some wag declares that the only man who ever learned the secret of staying young is the guy who lies about his age. * * d

The one-ring circus was visiting a town in the hills. The folks there recognized all the instruments in the band except the slide trombone. One old settler watched the player for quite some time, then remarked: "There's a trick in it. He ain't really swallerin'it."

Porsons ond lounsberry Given life Memberships in Club 2

"On behalf of the Los Angeles Hoo-Hoo Club ancl by unanimous vote of the Roard of Directors, rn-e have voted you an honorary life membership in the Concatenated Order of Hoo-Hoo," Ji* Forgie, Snark of the Southern California Club 2, wrote to Nate Parsons and George Lounsberry, veteran members of the organization, last month.

The two pioneer lumbermen have been metnbers of tl-re lumber fraternity for over 30 years ancl were thus honored for their long and loyal association with the industry and the Black Cat society.

Art fwohy Closes Sole of Miller-Miller Yqrd in Von Nuys to Bill Fleck

William Fleck, until recently manager of the Riverside Lumber Yard, Los Angeles, has purchased from John Miller the Miller-Miller & Co. retail yard located at 5621 Fulton St. near the corner of Burbank boulevard in Van Nuys and will do business as the Riverside Lumber Yard. Jolin Miller, a longtime lumberman in Salt Lake City, Utah, started the yard about 10 years ago.

The former Riverside Lumber Yard was forced out 'rvhen the state took the area for new freervay construction, and Owner Pete Nelson sold the property at auction. Art Twohy, California's well-known lumberyard and san,mill broker, handled the transaction.

Regionol Sofes Ofices

BEVERTY HtIlS, CALIF.

319 S. Roberrson 8lvd. Brqdshcw 2.4375

Crestview 6-3164

TEIEIYPE: Bcv. l{.7521

Red

Royol

Sugor

FnESNO, CAUFORNIA

165 Firsr St. Pfione 2-5189

TEIETYPE: FR 147

SACRAmENIO 2t, cAltr.

P.O. Box 4293

T & C ANNEX lYoborh 5-8514

Telcrype 9C 178

ARGAIA, GAIIF.

P.O. Box 413

Von Dykc 2-2936

IETETYPE: ARC 96