Y STOCK

D. W. Wilkinson. Los I'oltlantl, rr-here he spent Angeles, is back from a triP ttr several clays calling on the mills.

Ralph Steffen, Co., is no\v sales ,\ rrgeles.

fornrcrly rvith .\nglo nranagcr for \IcCoy California Lumber Planing N'til1, I-os

Ray (Pinky) Nortvedt is norv associated u,ith the AArrol. l3uilding Supply & Lumber Co., Los Angeles. Pinky n'as forrnerly lr ith the Whiting-Mead Co.

John Moore, I.-ir-Tex of Southern California, was a recent visitor at the Con-rpany's San l)iego ciffice. I{e also spent a fe'rv days callirrg on tl.re retail lunrber trade in the Las \regas, Ner'.. area.

Joe Hearin, Lumber \\rholesalers, Nfedforcl, Oregon, u'as a San Francisco visitor Jan. 17 on his t'a1- to Neu' York, Cler-elancl, and Chicago on bustness for his firm. He is traveling by air ancl s,ill be gone ts'o l'eelis.

Stephen G. Freeman, Stephen Freemair & Co. Balbtia, Calif., and NIrs. Freeman, made a flying trip to the Northn'est and reported they ran into some rongh u'eatlter. "Steve" visited I)ortland, Toledo, N[eclford, -\shland and San Francisco. Mrs. Freeman accompanied him to Sarr Francisco and Medford.

Norman Carney, folmerly n'ith Co. is nos' assc.rcittetl u'ith Earl F. rnan in the I.os Angeles territory.

Nlt. \\-hitney Lurnlrcr \\roo<l rts outsicle s:rlcs-

New 3 in 1 Promotion Plan

I). G. Pilking'ton, director of the \\roocl \\'in<lon' Progranr of l'onclerosa Pinc \\too<lu'ork, has announccd a l1c\\"'3 in l" cli:ect nltil l)r()m(,ti()n plan.

'l'hc "3 in 1" ltlan conteurltlutcs, lrrst, a sirtrltlc, inexpcnsive picture post carcl n'hic1.r the rctlLil Iunrlrcr dealcr can mail t<i his llrospcct an<l custonrcr list. The picture on the c:rrcl not oult- has tttrivcr:ral appcal but points rrir lr nur.nl>cr- of scllini: fcatures of u-ood n-inclotls. ()n tl-rc othcr sirlc of the clrr<l is it ntessafle irtviting thc recipicrrt to l'ritc, phonc or <lrop in for his copies oi trvo rrcu' pieccs of litcrature one <if u'hicl.r tells the storr. in pictttrcs an<l thc othcr in u'or-tls.

'fhc first oi thcse neu- picccs ol' litc:-uturc is tcrtnccl a u-oo<l u'indon' "idea lrook" arrd entitle<l "'fhc Nerr- ()utlooli." Its conrlltnion piecc is lr (r-pugc u-oo<l l'irr<lon data folclcr cntitlccl "Pointcr-:i (;r'r Spccifyir-rg :u'r<l Bu.r.ing \\'oo<l \\rintlou's" n'hich is a rcprint of similar pae'cs frorl the NIil.l).\ I'roduct Data li'ile, illusirating rlrtny oi thc cournronly rrsecl t,r-pcs of stocl< zrr-rcl strtntlrtrtl n'ootl u'in<lou's. For those tlcalcrs u'ho l'ish to cxplrrd this plan of promotion, a ne\\'spapcr nrat has lrccn tleviscrl.

ln liccping n'ith the policl' of the \\,-ood \\'il<los. I'rogram a nomit-tal cherrge is r-nacle for post cerds arr<l literature. Horvever, the mat is [r-cc oi charge u'ith an1' number of Thc Neu' Outlr>olt.

Don Wiltse, \\riltse & Conrpiulr-. Los Angelcs, Iras been numecl [,xecutive Secretarv oi the Structtrral Engir-reet's .\-ssociation of Sorrthern Caliiornia.