GEORGE CLOUGH WI LUMBER

Horcrce Greeley-wriier cnd edilor-wqs born Februqry 3, lSll . , Al[ oI you will remember him cs ihe chcP who gcve such sound qdvice when he scid "Go West, Young Man, Go West" . This stqtement, crlong with the discovery oI Gold in Cqli' Iornic, stqrted the westwcrd trek oI our populction which hcd great inlluence on the develoPment oI the lumber industrY throughout the Pccilic Cocst (lrec.

Two oI out grect PresidentsAbrchqm Lincoln crnd George Wcshington were qlso born during the month oI FebrucrYcnd ecrly in their livee both ol these line men were qssocicted with trees ' Lincoln when he hewed the logs lor their ccbin cnd Wcshington when-it is cIleged-he cul down ihe Cherry Tree qnd scid "I cannot tell c lie"

Thct lecds us right'round to ihe bqsic loundolion oI cny business

-INTEGRITY We crre building our reputqtion on ccrrelul critention to every order so thct our custohers will receive lumber they ccrn prolitcbly sell to iheir trcde. We represent mills witb the reput<rtion for shippiag properly mcnulqctured QUtrLITY MATEruAL lrom selected timbers.

When you need GOOD LIJMBER-give ue q ccll, DUnkirk 2-2214 and we'll do our very best to aerve you properly, too,

Ccrrl Crow To Speck At Scrn Frcncisco Luncheon Meeting

Carl Crow, wide ly known Portland publisher, will be the speaker of the d"y at the regular luncheon meeting of San Francisco Lumbermen's Club, to be held at the Palace Hotel at noon, Tuesday, February 19. Mr. Crorv will talk on market conditions in the lumber business.

Dave Davis of the Dave Davis Lumber Company, San Rafael. Calif.. will be chairman of the day.

Lumbermen Attend Meeting Of Structurcl Engineering Associction

The Structural Engineering Association held a meeting in Sacramento on Tuesday, January 22, at rvhich there was a round table discussion of the availability of structural timbers. and of grading practices used in the manufactrlre of dimension lumber.

Lumbermen rvho took part in the discussion are the follolving: H. V. Simpson, executive vice president. \\'est Coast Lumbermen's Association, Portland; T. K. May, clirector of technical service, W.C.L.A.; Joe Kirk, president, and Jack Pomeroy, executive vice president, of the Lumber Merchants Association of Northern California.

Appointed Assistant National Sales Manager

Dallas, Oregon, January 11, Lgsz-Appointment of H. G. Kraus to the position of assistant national sales manager was announced here today by V. O. Williams, general manager of Gerlinger Carrier Company, manufacturers of carriers and lift trucks under the Gerlinger banner.

Kraus, n'ho rvill rvork directly rvith sales representatives throughout the country along u.ith John Kitzmiller, vice president in charge of Gerlinger sales, has a long record of experience in the heavy industry and lumber fields and formerly rvas u'ith the Ross Carrier Company where he was for four years service superintendent for the rvestern states' Immecliately prior to that he was in charge of ground transportation for Alaska Airlines, stationed at Fairbanks. Kraus began his career in the lumber industry 'ivith the Union Lumber Company at Fort Bragg, California. There Kraus \\,as supervisor of transportation for a twenty year period.

N{r. Kraus rvill leave on a five-weeks extended trip of the cottntry, rvhere he l'ill conferrvith Gerlinger rePresentatives in the 48 states.

Advertisements \fill Tell StorY o( Tree Farms and Wood Utlization

To better zrcquaint the American public with the steps being taken by the forest industry to assure the nation of a perpetual timber supply, Wt:yerhaeuser Timber Company, Tacoma, Washington, will inaugurate a series of national magazine advertisements telling the story of tree farms and wood utiliza' tion. Starting with january issues, Weyerhaeuser's full-color page advertisements rvill appear monthly in the Saturday Evening Post, Farm Journal and U. S. News and World Report.

In order to get the reader "into the woods" logically and quickly, the advertisements picture the wildlife which abounds on the tree farms of the Pacific Northwest. Illustrators are Fre dludekens and Stan Galli, two of America's outstanding artists, both of whont have lived in the state of Washington and have an tappreciatioir of the area's forests and wildlife.

The forthcoming rational advertising campaign is, in real' ity, an extension of Weyerhaeuser Timber Company's Pacific Northwest public intormation program. For several years the company has made use of newspaper and radio advertising to explain its operating policies to the people of the Paeific Northwest, particuhrly where Weyerhaeuser operations have a direct efiect on the economics of a community.

Walter J. Delone is the director of public information for Weyerhaeuser Tirn'ter Company. Mac Wilkins, Cole and Weber, which recently opened a Tacoma office, is the advertising agency.

Weyerhaeuser Announces Organizational Realignment

Effective January first, the Weyerhaeuser Sales Company announced a number of personnel regroupings as a means of assuring the greatest efficiency today as well as tomorrow in the serving of its customers.

David H. Bartlett has been appointed executive assistant to R. S. Douglas, vice president and general manager.

He has been associated with Weyerhaeuser in a number of important ,capacities for 42 years, and for the past twelve years, Mr. Bartlett managed the Twin City Yard, which carries large lumber stocks for the servicing of retailers in the Midwest, on a wholesale basis exclusively.

The many retailers who know "Dave" and his qualifications, will be pleased to learn that his responsibilities have been extended to general executive capacities of Weyerhaeuser Sales Company management.

A. W. Clapp has been appointed executive assistant to C. J. Mulrooney, vice president in charge of sales. Mr. Clapp's background ideally suits him for his new executive responsibilities.

With seven years in the woods and mills, three years as district representative serving retail lumber dealers, ten years as assistant gene:al manager and vice president in charge of promotion of Allied Building Credits, Inc., (a former affiliate of Weyerhaeuser) and the last four. years in the merchandising department of the Sales Company as trade promotion manager, "Gus" conles prepared to ably assist in the practical direction of sales policies.

Arthur Lahey has been appointed manager of Product Lines, in the Merchandising Department, under T. L. O'Gara, vice president and merchandising manager. Lahel''s 2l years of production experience stems from the "stump" to the final uses of improved lumber p:oducts-from the University of Washington School of Forestry to fourteen years of Engineering at Longview, including pl1'wood as well as lumber.

For the last three years, "Art's " responsibilities have been that of special products distribution. \\rith his assignment to the Merchandising Department, his responsibilities have been broadened to include Product Lines, specification and product qualities, product identifications, loading and shipping practi'ces, and the development of neu' products and the improvement of others.

Appointed Manager of Plywood Sales

F. W. Van Horn has been appointed manager of plywood sales, Western Forest Products Division, of Pacific Mutual Door Company, with general offices at Tacoma, Wash.

During the past eleven years, Mr. Van Horn has been zrssoci:rted consecutively with the M and NI \\'ood Working Company in their Albany Plylock Division; the Oregon Plywood Corporation at Srveet Flome, Oregon, and the Lake Pleasant Plyr'vood Company at Beaver, Wash.

In 1949 he traveled the seventeen Western states, familiarizing himself with that area and at the same time selling the products of the Oregon Plyr.vood ConTpany' At I-ake Pleasar-rt, he rvas employed as assistzlut manager.

Forestry Ad Service Offered to Newspcpers

Washington, D.C., January 7-For the eler.'enth consecutive year the forest industries of the United States are providing a free advertising mat service to the Nation's newspapers and magazines.

Proof books listing 28 different ready-n.rade forestry ads are in tl-re mail this u'eek. All these forestry ads are available in mat form u'ithout charge. Requests should be mailed to American Forest Products Inclustries, Inc., 1319 Eighteenth Street, N. \\r., \\rashington 6, D.C.

This 1'ear's forestry ads are offered in fottr, three ar-rcl trvo column sizes. One series of fottr ads is availabie in singlc column size. As in previotts years, the AFPI aclvertising series features the Keep America Green forest fire prevention program and tree farming. A11 ads are designecl for local sale or public service use.

Redwood Region

Conservation Council Holds Annual Meeting

Szln Frattcisco, Janttarl' lfi-The lLeclu'ood Ilegitln Conservation Courrcil took stocl< of its 1951 acctinll>lishmetlts, lcrok a look at the progran'r lor 1952 and re-elected Ii. T. F. \\rohlenberg as its president at the annual meeting helcl herc Jan. 12 irr the Palace Hotel.

Resolutior.rs passed by the lloard of directors callecl for nrore tree fan-ning, expanded hre tveather forecasting' greatcr compliar.rce u.ith the Forest Practice Act ancl rulcs, estaLrlishment of forestry cotlrses in all high schools, collcges and junior colleges ir-r the region. The directors also crrdorse<1 the "Keep California Green ar.r<1 Golclen" movernent ancl urgecl that "necessary steps ilc taken to bring tlre actir-it1' to a point assuring its fullest benefit to the protcctiorr rlf the forest resotlrces of the Redrvoocl Rcgion."

A greatll'expanded program for 19.52 u'as oflrciallr' adopted b1' the board of directors calling for more conscrviltion and fire prevention education inclucling the prodttctior.r of a film.

Ne'n categories of sttstaining membershil) \\rere :rpprove<l to give the program of thc RRCC u'ider srrpport from t,ood processiug firn-rs, suppliers, tirttber land <lrl'ners and tanchers. At present, the entire Program oi the orgat.rization has been financecl b-r' the California Reclu'oocl Associ:Ltion ancl "dolla:--a-year" memlters of the loclrl Redu'ood Circles.

Secretary Ben S. Allen reported that during 1951 thc RRCC unclenvent its greatest expansiotr since the orgarrization u'as founded in 1950. He particularly noted the in-

Looking for Active Year in 1952

In a year-encl statement, Eugene Holland, president of M1sonite Corpcration, predicted a profitable business tn 1952, rlcspite anticipated c-.rtbacks in building construction, for aggressive builcling niaterials dealers who will carry complete lines of stock, serv: established customers well and develop new markets.

"For those u'ho a:tively search out new markets, who do a good display and prcmotional job, it will be a good year," he saicl. "Even though hew home construction will probably be less than during the past few years, it will be high comparetl lvith pre-war standards. There are several other large markets that the retailer can sell if he cultivates them. lle can develop remodeling and reparr work for homes and stores; he can sell to farmers for new farm buildings and repair of old ones; to industry for the iml,rovement it continually makes.

As a lumber deaier myself, I know some of the problems of the trade. In the competitive months ahead, dealers should rrrake every effort to tnaintain complete stocks in all their lines' 'fherc is no profit in telling a customer you will order something for him when lte cau go to a competitor and get it righi away."

Importar.rce of giving good service to established cttstomers rvas crnphasized by \{r. Holland.

"C)ltl customers a-ie the 'bread and butter' of any business," he said. "At the sante time, the dealer must be wide-awake tcr tlre corollary n.rarkets in his area. By having complete stocks, using plannecl adve:tising and sales promotion and applying lcal salest.nanship, attrt building materials dealer can experience a profitable year."

Mr. Holland said he is looking for an active year for his conrpany thror,rghout 1952.

creasecl ccloperatiou bv the press and radio in publicizing rrot only the activities of the RRCC but its programs of conservation and fire prevention education as u'e11.

Forrr dire ctors \\'ere electerl for three year tern-ls, expirirrg in January, 195.5. They are R. J. Blitch, The Pacific Lumber Compan)'; R. \\r. N{attheu's, Brizard-Matthen's \lachinerv Companl'; A. O. Lefors, Hammond Lumbcr Comparry; and Russell Ells, \\/illits Redrvood Products Company.

In addition to \\'ohlenberg, other 1952 officers are Sherman A. Bishop, executive vice president ; Ben S. Allen, secretarv I Jack Fairhtlrst, treastlrer.

C)range County's largest dollar value home development program in its history-a 92,000,000, 137 three bedroom homes project-is under rvay, located at Santiago and Santa Clara Streets in Santa Ana. Maray Construction Corporation is the builder; Thomas Russell, A.I.A. architect, is the designer; Virgil Isbell, who has operated in Orange County for 14 years, is the plastering contractor; and O. A. Sands is the lathing contractor.

Mr. Isbell estimates that 52,000 yards of gypsum lath and 5,400 sacks of fibered hardrvall plaster will be required. Tl.re altove picture shorvs an Orange County Lumber Co. truck delivering a load of Blue Diamond gypsum lath orr the job.

Carries Full Stock

OI Cabin Lining

Lumber Mill & Supply Co., Los Angeles, is nol. carrying a full stock of f" x6" Cabin Lining, No. 2 Common Ponderosa pine, trimmed and bundled in details. miniature. 792,Y-joint, T. & G., V-joint shiplap, and 3-bead. Ted Hoyt savs : "This stock is ideal for moderate priced paneling in rooms and dens."

Cnntow Cor*pANy

Arcctcr Lumber Scles Co. 420 Market St. Scn Francisco ll

YIIKON 6-2067

Msnufocturers ond Jobbers of SASH AND DOOR,S TO THE lTholesale

Yards Only

TTIE

HATEI

ARCATA, CALIF.

Precision Band Sown Lumber Cut From Old Growth Humboldt Redwood fimber

Phones:

XOOBT BEYIBSIELE CROSS CIRCT'LATION KILNS

2)/o to 707o oote caPac!ry due rc solid edge-to'cdge stackrng Bcttcr qudiry dryrng on low tenperature! wrth a {ast revcrribt crrculatron

Lower rtacktng cost!-tunt rolid edge-to-edge stackrng rn thc riraplest form.

Use Mooreldln Paint Products for weatherproofing drv kiln and mill roofr.

Kili Builderr for More Thaa Hdf a Century North Portland' Orc. Jeclsonville, Florid.

How Lumber Looks

(Continued from Page 2)

Compared to the average corresponding week of 19351939, production of reporting mills was 100.9 per cent above; shipments werc 72.6 per 'cent above; orders were 69.1 per cent above. Compared to the 'corresponding week in 1951, production of reporting mills rvas 12.6 per cent below; shipments rvere 24.8 per cent belolv; and new orders were 27.5 per cent below.

Represenling the mills of EVANS FOREST PR.ODUCTS, INC.

GoMPANY, lNC.

Speciolizing in Pocific Coosf Lumber Producls

The Western Pine Association for the week ended January 12, i02 mills reporting, gave orders as 55,332,000 feet, shipments 49,691,000 feet, and production 45,326,000 feet. Orders on hand at the end of the week totaled 199,489,000 feet'**r<

The Southern Pine Association for the week ended January 72,96 units (121 mills) reporting, gave orders as 16,755,000 feet, shipments 17,488,000 feet, and production 19,697,000 feet. Orders on han<l at the end of the rveek totaled 45.122.000 f eet.

The West Coast ru-llrrri""'l Ar.o.iotion for the rveek errded January 5, 178 mills reporting, gave orders as 85,787,0W fcet, shipments 63,075,00O feet, and production 60,750,000 feet. Unfilled orders at the end of the rveek totaled 531,866,000 feet.

For the $'eek ended January 12, these same n.rills reported orclers as 123,071,000 feet, shipments 98,875,000 feet, and production 107,854,000 feet. Unfillecl orders at the e4d of the r\,eek totaled 555,862,000 feet.

Ccrl C. Crow Will Talk At S. F. Lumbermen's Club Feb. 19

Carl C. Cro'n', Portland publisl-rer, 'lvill be the speaker of the day at the February 19 luncheon meeting of the San Francisco Lumbcrmen's Club, to be held in the Comstock Room, Palace Hotel.

Nlr. Crol' u,ill discuss conditions in the lumber bttsiness. A large crowd is expected to be at this meeting.

The coast redwood tree grows only in tl-re fog belt on the central and northern California coast.