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R.0.w, WINDOW UNITS
Daugherty, is president of the Hoosier Veneer Co. They have one son and make their home in I'asadena. He is a nreml;cr of Hoo-Hoo.
-Ihe above is a brief story of Bob Osgood ald his tn'o associates, Jim Forgie and John Osgood. They are a grand trio of lumbermen, ancl enjoy thc frierldship ancl respect of tlre lur.r'rber fraternity in Southertr C;rlifornia.
Deadline for Submitting Entries in Public Relations Contest April 1
Accounts of dealers' cooperation in civic progralns and projects are prominent arxong the early eutries in its 1952 Public Relations Contest, according to the National Retail Lumber Dealers Association.
Ble
pens Eas ily Weatherstripped Standard'lV'estern Siret
America's favorite window unit architects and contractors. R.O.\f unit sales are dealers.
discriminating steadily with lumber r \(/e wonder if there is any way we can help you increase your sales of this unit. o Have you talked to your contractor recently about changing to R.O'W units?
. Many contractors are taking advantage of this completely builtup R'O'W unii and the many features it offers.
\fhy not try it on their next iob?
Official rules anrl entry blanks for the contest have beetl distributecl by the F.: jerated Associations to their members, aud a great deal of intert:st has already been expressed by dealers' The deadline for submitting entries has been set at April 1, 1952. And, because elaborate presentations will not be necessary, every dealer, rvhether large or small, has an excellent chance for winning r:ecognition of his public relations efforts. the National points out. Numerous prizes will be given on a state-by-state Association basis, in addition to the awards for the best entries fronr the country as a whole.
Activities undertal':en after January 1, 1951, in the public interest or reflecting; credit on the services performed by the retail lurnber industrS-, the building industry, or the individual colnpany concerned are eligible for the citations. The fourpage brochure announcing the contest is illustrated with three samples of printed material indicative of the type of public relations efforts that can classify for afterrvards. One of these is a r.rewspaper item rn which a lumber dealer reassures builders :rbout construction prospects under new government regulations. The second is a printed poster of air raid instructions. And the third is a ioint statement published by a group of dealers, reassuriug the public about the availability of essential supplies.
Other clues to possible entries can be found in NRLDA'.Public Relations Guide and the four Supplements, according to the brochure. Typewritten summaries of actions in the public interest that clid not involve printing or publication are lrlso equally eligible j'or consideration in the contest.
A lirnited supply of Guides and Supplements, as well as extra brochures and entry blanks, is still available for interested dealers from NRLDA's Public Relations Department where er.rtries are being received prior to the contest judging.
After the April 1 deadline, the editors of the industry's trade press will rev.ew the entries and select the winners in time for annoulncement at the May rneeting of the National's board of clirectors in Washington, D.C.
Lumber Merchcrnts Associcrtion Moves Offices in Scn Frcrncisco
Lumber Nferchants Association of Northern California has nroved its offices, effective February l, to 24 California Street. San Francisco 11.