ACME SASH BAIA]ICE

Sold, throagh leatling jobbers antl hard.ware and. building wpply dealert.

ACfrIE SASH BAIAI|CE COMPAXY

1626 IONG BEACH AVENUE, TOS fhete ronstruction feoturer crsure long lile and troublc-frec operation.

* Powerful coil springs prov.ide effortless opening and closing of windows.

* Oil .irnpregnated 6bre washir between cable drum and face plate eliminates friction.

* Cable drum fits snugly into embosscd steel case eliminating cable ,ammtng.

* Tension governor maintains uniform spring tension and perfect balancc.

* Double rivcting of spring hubs at cach end provides two solid bearing pornts.

ANGETES 2I, CATIFORNIA

when u)e say ADEQUAIE STOCK

We're loqded! You con be sure we've got iust whot you wonl when you wont it. Our 30 yeors experience in this morket hos tought us whot to corry-y71lun.

Our stockrooms ore olwoys

Rodequotely stocked with the finest Simpson Insuloting Boord products, Mosonite Brond products, Formico, ond, of course, the highest quolity hordwood ond softwood plywoods.

Ponderoscr Pine Announced

Firet Commerciql Stqndcrrd l'rirrtc<l crtpics of thc rtcrv Stan<lard rvill lrc itvnilalllc slrrrrtl_r' ilnrl shtlulrl lrc rcrlucstcrl antl llurchase<l fronr thc Sulrcrintcrrtlcnt of l)octttrrctrts, \Vashirlgtorr. l). C'

'l'trc lirst ('Onrrnercial Standarrl evcr Pulrlishcd fllr stiill(l:trtl llirtc ryin<lou's :trt<l s:tslt h:rs just lrcctt atrttottrrcc<l lry l\rrrtlcros:r I'inc \\'oodrvork''Ihis Standard, i<lcrrtilic<l irs St:ttrrl:tr<l Stock l'ondcros:t I'irre \\/irr<krs's, Saslt itn<l Screens, ('orntttcrcial St:rrrtlitrtl CSI(13-49, llecartrc cffectivc l)cccrulrcr 1.5. l9'l(). lt is cxpcctc<l that tltc nerv stan<litr<ls rvill lrc P:trticrrlitrl.r' hclpfrrl trl itrchitccts :tn<l buil<lcrs ;ts rVctl its to rr'hrllesillc anrl rct:ril rlistrilrtttrlrs rlf tvotldrvork lrrorlttct s.

Formica Color Movie Oflered lor Showing

The liormica Conrt)atlv has g(tt (,rrt it rlc\\' cotor-srttltttl nrotion picturc, "l,ivirrg \Vith l;orttriclt."

In 2.5 minutcs, the ltroduction titkes vicrvcrs throttgh the factory rvltere liortttica is nlitrlc an<l itlto scorcs of sholls, ofliccs, ltontes, hotcls an<l other lltrltlic buildings u'herc it is ttsctl on furtritttrc, u'alls, sirll< citlrincts an<l C()unter t()l)S.

"t.iving \\/ith l;ornrica" is itr':tilirlrlc. rvithottt chitrgc, for sho$,ings lreforc intcrcsterl groul)s. 'lhc oul_v rc(luirclllcllts tre iI l(l-ttttu. soun<l-rtn-lilm llrojcctor ittrtl it cotrrlrctcnt opcrator. In<lttiries shrtttl<l llc it<l<lresscrl to .liornrica, 4(0() Spring (irovc Ave., Cincinnati 32, ( )hio,

Decontrol Luxury Housing

In Los Angeles Area

Lcsso sotne exlro Plofltt

wirh new Bruce Rcnch Plonk Flooring

Podneriust fook ot these feoturesl

Solid oak with walnut pegs

Alternate 2t/+" and 3/+" widths

Prefinished in ncw "Decorator" shade

Easily installed in ncw or old homcs

Moderately priced

4.color odverilslng wlll corual lhose cuslomersf

Full color advertisements on Ranch Plank Floors will run throughout 1950 in Better Homes & Gardens, Amcrican Homc, House Beautiful, Small Homes Guide. Other advertiserncnts will appear in House & Gardcn and The Saturday Evening Post.

\\'aslrington, l), ('., Jarr, l6-l lotrsirrg lixpc<liter 'l'ighc l'1. Woorls totl:tt' itnttottttcc<l lt;rllror'al of an infornt;tl rcc,rttttttctt<l:ttion frotn thc ]\Ietrolrolit:ur Los Ange lcs ltctrt Atlvisory lloltrrl to <lccontrol lu.xttr,r' hottsittg :tccott'ttttotllttiotts in l he Los .'\ngclcs <lcfcnsc-rcntitl :trct, cllcctivc January 1(r. 'l'hc itrca cotrtllrises l,os Arrgclcs :rn<l ( )rarrgc coutt ties.

'l'lrc l),oard <lclirrcrl luxttrv hotrsing itcc()lllttto<l:rtiorrs as thosc n'hich ort J:tt.tttltr-v 16, l().50, met thc follorvirrg tlcscriptiott

(a) Unftrrnishc<l drvcllirtg trtrits corrsisting of lrt lc:rst lilc r-oonrs, u'hiclr rt'crc uot ,rcculric<l lry nr,rrc th:ttr a sirrglc fanrily, arrrl for u'hich thc ttt:txitrttlttr rcttt u'as crlttitl to ltt lcast $.j0 1>cr r()()ll1 1)cr rnonth; an<l aaaaaaaaaa .aaaaaaaa

(lr) l"urrrishctl lt <t rt s i n g itccottttttotlittiot.ts 6onsisting of at lcast fotlf rottllls, u'hich \\'crc 11()t occullie<l lr-\'ntorc thatr:t singlc f;rnrill', lrtr<l for u'hich thc t'uaxit.tlrttr.t rcnt \\'AS c<1ual to at lcast $50 per roonl pcr motlth.

BR,UGE

Approved by lcading architects and decorators Rfrrrrl4'fln,k,

FLOOR,

Ask your Bruce color literature E. L. BRUCE rcpresentativc for new and prices, or writc CO., Memphis, Tenn.

Irr rtpprovit.rg the rccot.t.tmcu<llttiotr, 1\[r. \Vootls fourrrl that the Board l.ratl srrllmitte<l sufficient evi<leuce to shou' that the <lcmand for this class of housing accommodati<ns l.ras beeu reasonably mct in the l-os Angeles area.

Supervisor Rcrymond V. Darby Specker ct Los Angeles Hoo-Hoo Club Meeting

The Los Angeles Hoo-Hoo Club helcl its first nreeting of the Netv Year on Friday, January 13, at the Nickalrob restaurant. There n'as a goocl attendance. alrotrt 100 being present. Presiclent Tom Fox presiderl.

Raynrond V. I)arb1'. Sultcrvisor of Los Angeles Countl', and one of tlre otttstancling civic leaders in Southern Caliiorrria, u'as the speakcr and gave atr interesting talk orr Cottntv Gor'ernment au<l Tarxes.

Simpson's \(/oodfiber Plant Featured In Seatde Times Sunday Rotogravure

Horv the Simpson I-ogging Companl' makes building materials fron.r n'ood once rvasted, u,as the featured picture in the rotog'ravure section of a recent Seattle Sunday Times.

The article, under the title "Waste \\rood Irays Off,". illustrated graphically horv Simpson, using wood u'hich is useless for its lumber, door.and plyrvood op_ erations, now manufactures a variety of Insulating board and acoustical tile products. The raw mater.ial u,as formerly left in the forests or burned in the sawmill burners.

Five full pages of pictures took Seattle Times readers through Simpson's entire woodfiber operation, from the time l'aste logs and mill scrap are brought in to be chippecl, until the finished products are shipped out from Simpson's orvn railroad siding in Shelton, Washington.

Included in the series are illustrations sl.rotving the steam digestor in rvhich chips are softened under pressure before being fed into the pulping machines. The machine rvhich actually forms the pulp into boards and the 385-foot bat- tery of ovens in which it is dried are next shorvn. Also pictured were testing, finishing and packaging operations.

The u'oodfiber plant $,as established nearly three years ago to make full use of forest products in line u,ith Simp_ son's forest management and sustained yield

'r,vith the United States government. Woodfiber insulating board products manufactured by Simpson include, building board, decorative plank and tile, aspl.ralt impregnated sheathing, lath, acoustical tile and roof insulation.

Besides its u'oodfiber plant Simpson has sawmills and a plywood plant in Shelton, \\rashington, and a plywood and door plant at McClearv, Washington. Logging opera_ tions are located in the forest community of Grisdale, \vashington. Ilxecutive and sares offrces are at 1065 Stuart 13uilding in Seattle.

F. W. Fearmcrn Visits Bob Burns

F. W. Fearman, of Vancouver, British Columbia, has recently been the guest of L. G. ,.Bob" Burns, in Los An_ geles. I\[r. Fearr'an is a veteran wholesale lumberman of British Columbia, one of the most popular and respected operators in that great lumber producing territory. For more than trn,enty years he has been associated with tlie Burns Lumber Company, of Los Angeles, as its B.C. pur_ chasing department, and the combination has proven a highly successful one. I\[r. Fearman \\,as in Caliiornia on a pleasure trip, lvhich included several visits to the Santa Anita race track, rvhere Mr. Burns has been campaigning a small stable of race horses.

Cclotcx tf(/ill Continuc Extcnrive Advcrtiring Campcign in 1950

Cckrtcx in 19.50 rvitl continttc its extensivc it<lvcrtisirrg carrrpaign to stinrulatc homc btrilding, accor<ling to llcnry \\/. (l.,llins, cxecutivc vicc Prcsidcnt 0f 'l'hc Cckrtcx Corllor:ttion.

In annotlncing thc conrllany's l<).50 n<lvcrtisilrg :tll<l rlrcrclt:rrr<lisilg plans, Mr. Cgllins statcs thlt tlrc ilrpact sf thc Clckrtcx a<lvcrtisemcnts rvill bc furthcr intcrrsificd by the rusc of cokrr. 'I'hc nc\\'| ciltlll)aign rvill llc biggcr thitrr last yclr's, rvlrich w:ls rcc()grrizc<l ^s ,rrc ,f thc nt6st succcssful in ttrc historv of thc lrtrilding in<lttstry.

('cLrtcx national atlvcrtising u'ill cotttiuttc its thenrc "Norv is thc time to lruil<1." I\{ttrc "cotltll'lt-rtt sctlsc cost" horncs arc bcirrg <lcsignc<l anrl rvill lrc fcitturc<l irl advcrtiscnrcnts to al)l)eilr in 'fhc Saturtlay Ir)vcning l'ost, llcttcr llrllrcs an<l Ciar<lcrrs, l'athlinder, Sttnsct, and tlthcr nltti6nal nrlgazines. Cckr Charts of these homes again rvill bc lrvailablc. 'l'hc comfll:trry points out that during 1949, morc than 12.5,000 (lclo Ch:rrts u'cre sent to interestcrl familics whrr rcslrcln<le<l to thc c()tll)()n offcrs. Ilach rcrluest for Cclrt Ch:trts was followed up lvith a card to thc prosllcctivc honto btrilcler giving the name of his ncarest Cclotcx clealer and suggcsting a call on this dealer for ftrrther infornration' Names of prospective h<lt.ue owners rverc referred to dealers in their various localities.

Dcalers and builders rvho tied in rvith this l)rogram are rcportcd to havc expericnccd srrbstantial, tangilllc resttlts.

lrr additi<ln to its general canrpaign' Ccl<ltex also u'ill m:rintain a c'nrprehensive farnt a<lvertising l)r()gratlr stressing remrdeting and insulation of farm buildings. Copy in thcsc atlvcrtiscmerrts is signcd "Your I Iclpf ul Cclotex I)caler," and ttrgcs farnters to see him regarding his l'ltrild' irrg and rento<lcling rreeds.

A part of thc compatry's <lvcrall l)rogranl rvill bc alr aggrcssivc citml)ttigtl in dc:tlcr an<l l-ruilder tradc publications driving honre thc mcssitgc that they can ptlt Cclotcx natiolral aclvcrtising to rvork for tltcttr by ticirrg in rvith it krcally.

(i:ttcs l"crgrtson, Cclotcx tlircctor of advcrtising, rvill c()rrtinuc his cOntacts rvith dealers and lltrildcrs throughrlut thc country. lrr 194() Mr. F'crgttson spokc to trrorc than l+,000 lruilrlcrs arr<l luntbcr dealcrs itt l9 rlational atr(l state convcnti0ns :rnrl mcctings, llrcscnting i<lCas rln bcttcr tttercfi:rn<lising lrctho<ts, a<lvcrtising, sales l)ronlotiorr altl pttlllic rclatirtrts. Hc exllects to speak t() an cvcll grcatir rlumlrcr rluring thc crlnring ycar, rvhich, it is prctlictctl, rvilt be thc biggcst lruil<ling ycar in the history of thc natiotr'

(lclotcx rvill exhibit at practically all statc lttmbcr <lealer associlttion conventirlns in 1950. Thc comp:tny rvill also lravc an 6utstlncling cxhiltit at tlte Natiopltl Ass'ciatiol of IIomc Iluil<lcrs shotv to lrc hcl<l irl thc Stcvcns llotel, Chicago, in FclrruarY.

I)etails of the entire 19.50 Celotex advertisirrg and sales promotion progratrt rt'ill be announced to thc cotnpany's sales organization in a series of meetings to be held in Chicago, New York an<l Ncrv ()rleans late in January and carly Fellrttarv'