filV alauol,ifo Sfuul Br ld \tm

Agc not guarantccd--.Somc I hrv: told lor 20 ycap"Somc Lcg

Thore Shaking Handr

A man came to a doctor friend and begged to be treated for alcoholism, and he eeemed in great need' The doctor heard his story and agreed to do what he could'

"Tell mc," said the Doctor, "what are your drinking habitg?"

"Oh, Doc, I just drink all the time," the man said'

Long Fibre Rock Wool Bctts

Nc-w Y,,rk-l,ong Filrre ltock Wool llatts are an improve<l Johns-lilanville h<tnle insttlation that will be nationally available in 1950.

'l'hc long fillres in tltc llatts are the resttlt of a ne\\' pr()cess tleveloPed lry Johns-l\lanville. Instea<l of the relaiively sh.rt, coarse fillres c,mm.nly ass.ciated rvith rock wool, this new l)rocess protluces fibrcs that are ttnusually long and very fine. These long fibres acc()unt for several imllr<lvements.

i,ong liibre l{ock Wool lJatts are tna<le in tu'o thicknesses-Iittl-Thik (full stud thickness) an<l Semi-Thik

"Morning, noon and night, I drink right along' I've lost all control. I just drink."

"\lllhat do you suppoae it amounts to in quantity?" asked the Doctor. 'iWould you say you drink a quart a day?"

"DRINK a quart a day?" repeated the alcoholic, "Hell' Doc, I SPILL more than that l"

(lpproximately two inches). Both arc available fifteen, l,,i'ti",. or twenty-three inches wide to fit betrveen standard f:'anring and they cotne either twenty-fottr inches or fortycight inches long. All sizes have a heavy vapor-seal backinf 1ro1,e, u'ith projecting flanges on the long sitles for staltling or nailing.

Manufacture of Long Fibre Rock Wool llatts started irt the Johns-Manville plant in Watson, California' Other J-l\t plants are now being converted to the new process an,l "arly in 19.50 l,ong Fibre batts will be available from ;rll the j.,hns-Manville plants producing rock wool in the Unitc<l States and Canada'

THEY HAVE THE coLoRS a whole range of pastel and deeper shades . for pleasing combinations or contrasts.

THEY HAVE THE VARIETY oF PATTERNS and panel sizes for working out athactive and distinctive decorative designs.

THEY HAVE THE ECONoMY of lowei cost, ease of installation and :-pk:.p, and long life that makes them ideal for remodeling or new constructron.

Pusb Tbese Profitable year 'Round. Sellers!

812 Ecsl 59rh 9t.

2l4 Front 5t.

E. L. Brucs Co. Announcct Advertiling Campaign for 1950

A heavy schedule in six p<lllular consunrer magazines ts planned by li. L. Ilruce Co', flooring manufacturers of Mernphis, Tenn., in its 1950 advertising campaign. Magazincs choscn includc Better Ilonrcs and (iar<lens, American Home, Hottse Reatttiful, Iltrtse and Gar<len' Small Honres ,Guide and The Saturday Iivening Post.

Trade magazine a<lvertising will include Architectural Forum, Architectural Rccord, American I.umberman, American lluitder, Builtling Supply News, Fkxrring Magazine and I'ractical lluilder. In addition fifteen regional magazines will be used to reach lumber dealers throughout the country. lloth radio and newspapers rvill be usecl for sectional advertising.

Other papers to be used are McCall's, Women's Home Companion, Hardware Age, Hardware Retailer, House Furnishing Review, Chain Store Age, and Super Market Merchandising.

Dubs Ltd. Will Plqy ct

Sequoych Country Club, Februcry 17

'l'hc next tournanrcnt of I)ubs Ltd. will bc hcld .Sc<luoyah Country Clull, Oakl:rnrl, liebruary 17.

Nrlrm Cor<ls, Crlr<ls Lumber Cb., San l"rancisco, rvill clr;rirnran of tlte day.

Osgood-Daugherty

Mary Ann l)augherty anrl John S, ()sgood rverc married on l)ecember 23 at Indianapolis, Indiana. They spent their honeyrnoon in Mexico, visiting Mexico City, Acapulco and other points. They arc residing in Pasadena.

Mrs. Osgood is the daughter of J. A. I)augherty, president of the Hoosier Veneer Co. at Indianapolis. John is associated with his father, llob Osgood, in the wholesale lttmber business in [,os Angeles.