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Every lumber dealer knows that when he can offer a material that's sure to satisfy homeowners.. that saves everybody money...and that makes a builder's work easier and more profitable... he's got an item that will sell. Fast!

Look how W'eldtex* Siding meets those qualifications:

It's strikingly beautiful. The patented S?'eldtex striated surface com- bines modern beauty with the traditional appeal of cedar shakes.

It's unusually practical. Veldtex Siding takes paint or other exterior finishes perfectly...'it makes an unusually weathertight iob with a minimum of seams. It's approved by FHA for Federal Housing jobs.

And it's economical...for builder and buyer. \[eldtex Siding has been reported to reduce labor costs as