T\TENTY.FIVE YEARS AGO

As reported in The Cahfornia Lumber Merchant January

One of the leading articles in this issue is "For Just What Are We Waiting?" It was written by Sam T. Hayward, vice-president of the Hayward Lumber & Investment Co., Los Angeles, on the present outlook of the lumber business. Mr. Hayward makes th.e statement, "We lumbermen are conceited individualists, tearing ourselves to pieces instead of cooperating for the survival of the specie."

Southern California independent retail lumber dealers organized at a Pasadena meeting held December 28 and reported in this issue. O. H. Barr of the Barr Lumber Company, Santa Ana, was elected president. In his statement of the group's aims, Dealer Barr said it was not to be an "association" nor to supplant any existing association. Frank L. Fox was elected vice-president and Frank Burnaby secretary-treasurer. Curtis Williams was named manager.

J. B. Fitzgerald of the West Coast Lumbermen's Association laid before the President's Council on Home Building and Home Ownership in Washington, D. C., a large-scale plan to revive the industry.

C. I. Gilbert, owner of the Eureka Mill & Lumber Company, Oakland, was the first retailer to appear in this magazine's current series of cartoon personality profiles.

TODAY 15, 1932

The Ambrose Lumber Co. of Santa Barbara is the subject of an article in this issue, with beautiful photos of its office and'yard-front. The beauty and adaptability of redwood lumber were featured in the firm's facilities. R: C. Ambrose is president of the yard and O. N, Reynard is manager,

This magazine received its 1932 calendar from the Moore Dry Kiln Co., again featuring "Uncle 'Neas," the southern darkey lumberman and lumber merchant.

James Clifford, vice-president and general manager of the Sugar Pine Lumber Co., Pinedale, and the Yosemite Falls Lumber Co., Merced Falls, died January 7, 1932, of a heart attack at the age of 34.

WCLA Annuql Morch 27-28 in Portlqnd

Dates for the 46th annual meeting of the West Coast Lumbermen's Association have been set for March 27 and 28, at the Multnomah hotel, Portland, according to H. V. Simpson, executive vice-president. Two full days of activity are planned for this annual work session, Simpson stated, with emphasis on marketing and merchandising of lumber. N. B. Giustina, president of WCLA, will preside at all sessions.

'57 Y{estern Pine Directory Lists Plonts, Sqles Offices

The 1957 membership directory of the Western Pine Association, norv ready for distribution, lists in detail the facilities, products, and plant and sales office locations of the group's 675 members and their 440 manufacturing plants. It is punched for insertion in ringbinders.

Among the information contained is the species manufactured by each member company-Idaho White Pine, Ponderosa Pine, Sugar Pine, Douglas Fir, Engelmann Spruce, Incense Cedar, Inland Red Cedar, Lodgepole Pine, Larch and/or White Fir. Details of products of each concern are also listed, including mouldings, paneling, siding, selects and commons, cut stock, woodwork, shook and speci- alty items. Dry kiln facilities are indicated where available. The publication is of particular value to purchasers of lumber products, and may be obtained free of charge by writing to the Western Pine Association, 510 Yeon Building, Portland 4, Oregon.

Joe Muller Inlo Commission line

Riverside, Ill.-Joseph L. Muller, until recently secretary-manager of the National Hardrvood Lumber Assn., Chicago, has established a wholesale and commission lumber business following his resignation and 'r,l'ill represent select mills of high reputation, serving the needs of hardwood consumers in Chicago and the surrounding area, he announced from his address (P.O. Box 55) here. PONDER,OSA

NIMA Plugs Wood in TV Film

"Why-we-like-wood" is the theme of a new television film released by the National Lumber lVlanufacturers Association. "Living With Wood," the nelv ten-minute semidocumentary, probes the reason for the public's preference for things of wood, according to Leo V. Bodine, NLMA executive vice-president.

The film points out that "do-it-yourself" is in keeping with an American tradition that began rvith the Jamestown settlers. The common link between yesterday and today is the use of wood. The film sums this up: "our forefathers used wood because they had to; we use it because we want to."

Bodine said that while the film was produced for use by local television stations, either as a public service or sponsored by local firms, a few prints have been set aside for circulation within the lumber industry. Announcement of its release to NLMA members resulted in a waiting list but interested firms are invited to recluest a future booking.

Those wishing to purchase prints can get immediate delivery at $30 per print through the National Lumber Manufacturers Association, 1319 Eighteenth St., N.W., Washington, 6, D.C.

An unusual sidelight to this first TV film venture by NLMA is the fact that it was produced at a total cost of only $1200. This included 20 black-and-rvhite sound prints. The chief cost-cutting factor was the use of film footage from existing lumber industry films. Seventeen such films, with a total of more than seven hours' running time, rvere culled to obtain footage for this ten-minute film. All script and editorial work was done bv the NLMA staff.

Penlaa,ala

Wayne F. Mullin, president of the Mullin Lumber Co., Los Angeles, and president of the Southern California Retail Lumber Assn., was nominated as a director of the L. A. Chamber of Commerce for the 1957 term in the election scheduled fot Jan. 10.

"Mac" and Pauline MacBeath of the Bay area MacBeath hardr,vood clan, spent the Christmas and New Year's holidays vacationiqg around Death Valley.

Paul Cherniss, Atlas Lumbdr Co. general sales manager, is back on the job after a recent illness which forestalled their Texas vacation. Paul has been popular in SoCal lumber and Hoo-Hoo circles for two decades and his legion of friends are happy to see him in there pitching again.

Hugh and Lu Pessner took a week way from business and good housekeeping (respectively) to attend the Rose Bowl game and visit friends and relatives in the Southland. They attended the football fracas with Norb Bundschuh of the Myrtle Avenue Lumber Co., Monrovia, ancl Hugh was back at his West Coast Timber Products Agency desk in San F'rancisco the next day.

Jack Campbell, Holmes Eureka Redrvood Co., Los Angeles, will become a benedict in the very near future, reports Jim Nelson of the Buena Park (Calif.) Lumber Co., a dealer who gave up his own single blessedness a few years ago.

And Congratulations to Bert and "Tillie" Hasselberg, who exchanged vows Dec. 15 at the Swedishborgen Cl-rurch in San Francisco and left immediately for a honeymoon in Memphis, Tenn. Standing up for the couple 'n'ere Bert's sidekick from Fairhurst Lumber Co.. Bob Kilgore and his 'ivife Barbara. The new Mrs. Hasselberg, the former Oetzina Pruim of Holland, came to this country some three years ago with the diplomatic corps.

Gelotex lnifiqfes New Progrom fo Supporr Building Moferiqls Desler

An intensive, national public education campaign designed as an added service to building materials dealers was announced by the Celotex Corporation, Chicago. Henry W. Collins, executive vice-president, said the campaign "will seek to activate a basic desife for home ownership or home improvements.

"Public relations and. publicity techniques rvill be used to supplement advertising which now appears in more than 50 consumer and trade magazines each year," he said. "Our plan is to communicate rvith the home-buying and homeremodeling public th.rough every possible means of mass communications in support of building materials dealers handling Celotex products."

The Celotex program will be conducted by HarsheRotman, Inc., national public relations firm with Chicago headquarters, Collins said.

An important activity will be to publicize the Celotex 1957 Book of Homes, a plan book illustrating 19 moderatepriced homes. Emphasis will be placed on ideas set forth at the Women's Congress on Housing.

Celotex cooperated with the Housing and lfome Finance Agency, the National Retail Lumber Dealers Association, prominent ar'chitects and builders in putting the Women's Congress home ideas into plans and, in some cases, into actual construction.

Chicago's Museum of 'Natural History has a 3,800-yearold, 32-foot boat made of heavy cedar planks.

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