L. Iil. MARTINEZ GO.

WHOLESAIE LI'MBER

2082 Center Street . Mercqntile Building

BERKEtff, CALIFORMA

SCRTA President Woyne Mullin Addresses SCISA Dec. Meeting

(Continued from Page 15) each instance rvhere there has been a failure of wood, the fault has not been with the wood, but with the man who manufactured it and surely with the man who sold it, or allowed it to be sold to the customer. When a poor product is put on the market, it takes a long time to restore public confidence. We must never allow misrepresentation of performance, or quality, just for the sake of immediate profit. This is short-sightedness. We are bound to lose in the end if we do. We must be aware of this danger.

"As for the future of this industry, I have no fear.- It is bright if we ourselves are bright. In this plea for enthusiasm and integrity, our respective associations have an important job to do, so that the future of lumber is assured.

" (2) The Market for Seasoned Lumber is growing. The large producers of fir and reclwood realize the necessitv of putting integrity into the 1>roducts they manufacture. We retailers are being educated, too-partly because of the failures of some of the lumber products lve have sold. There will always be the dealer who is after the quick profit-but the lumberman who is here to stay is not going to shortchange his customer. The days of 'let the buyer beware' in modern merchandising are over. Perhaps at times even the better distributors will sell green lumber u,here dry is required, but they will do it only after giving the customer all the facts-allowing him to make the decision.

"The progress toward this has been slou'. It started manv