l, W;ll;onr Bo"le Co*pana

Importers and BrokersJAPANESE

ADams 1-4SAl

PLY\TOOD & LUMBER O 2o4 East 32nd Street O Los Angeles L1", Califtmia

years ago, but was interrupted by the depression and again by World War II, when materials were short and we made the best of it. But now that we are back to normal-just as surely as we must have enthusiasm and integrity to insure the future of our lumber business-we must amplify these same two ingredients by giving the customer full

nSrSTElrr ENFORlnOhCE

Phoner

CApitol 2-1934

Teletype:

PD.3E5 tlR o CEDAR HEmIOCK nf DWOOD SPRUCE. IDAHOT SUGAR AND PONDEROSA PINI

We Solicit Your lnqdries lor Wolnanized anrl Creosoled Lurbcr, Tinbers, Poles anrl Pilirg

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knowledge of our own experience-sell him only those produ,cts we ourselves would buy. The biggest and most successful companies follow these practices in related businesses. The same is true of our own industry-we who are smaller must follow their lead if we are to be permanent.

"The tide is flowing in this direction, and we can be confident knowing seasoned lumber is a good product-and therefore the market for it in Southern California will steadily increase during the years ahead.

"(3) Objectives-SCRlA. There are four organizations in Southern California whose sole purpose is the welfare of our lumber industry: your association, the Hoo-Hoo, the Hoo-Hoo-Ettes, and the Southern California Retail Lumber Association. The first three have specialized fields and the latter has as its objectives anything that will better the conditions of the retail lumber business locally and nationally.

"We have 25,M0 lumberyards in the United States. To improve our indstry-to improve our product-we must have cooperation. We cannot be knifing each other, for without profit we cannot pay adequate salaries and we cannot reinvest funds in capital improvements. Therefore, for 25,000 good reasons we have in Washington D.C. a trade association, the National Retail Lumber Dealers Association. Automatically the National has as members every lumberman in the United States belonging to an affiliated local association. The National Association is the watchdog for the industry in Washington and we have great need for one there. It gathers information and passes it on to local groups.

In Southern California, our Association is about 70 years old, although it has gone under several names and has been allowed to lapse for short periods. Right now we have a membership of 275 yards and some 104 associate members who are suppliers to those yards. We distribute %/o ol the lumber in this area, and with,out our association life would be much more unpleasant from a business stand-