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BH&G Announces Contest

Details of the Better Homes & Gardens 1956 Home Improvement Contest were announced by Meredith Publishing Company, sponsor of the contest designed to stimulate, recognize and reward home improvement. It will run throughout 1956 and offer a total of jq25,000 in prizes announced to consumers in the January issue of Better llomes & Gardens.

The contest is divided into four divisions: exteriors, interiors, additions and kitchen-utility area.

Initial entry blanks for the contest will be carried in Better Homes & Gardens throughout 1956 or they will be obtainable from retail lumber dealers, hardware stores, paint and wallpaper stores, allied dealers, real estate boards and financial institutions.

Trade associations, manufacturers and local dealers are being given an apportunity to tie in with the contest, which promises to be a powerful boost to their business. Members of associations and retailers can become "official" contest headquarters, with a $1,000 "headquarters" contest offering special cash prizes for top displays and advertising tie-ins.

Western Pine lssues 1956 Directory

The Western Pine Association's i956 Directory of Membership, listing approximately 375 member mills in 12 states, is off the press. Copies are available on request to the association's office in the Yeon Building, Portland 4, Oregon. A net increase of 13 in member firms maintained an unbroken record of annual gains dating back nearly 25 years.

Celotex 1956 Advertising Compoign Promotes Decrler Newspoper Progrqms

Encouragement of local newspaper advertising by building material dealers will be a vital part of the 1956 national advertising and sales promotion campaign of The Celotex Corporation.

"Support of dealer advertising programs with free ad mats, plus related sales aids, puts our company squarely behind the dealer in his bid for a bigger share of the consumer dollar," Henry W. Collins, executive vice-president, said. "These related sales helps constitute a complete merchanclising program to help the dealer secure the maximum local benefits from the Celotex campaign. Our 1956 program will stimulate home ownership and identify the dealer as the man to see for help in home planning," Collins said.

Local dealer campaigns can be tied in with the national Celotex program to permit the dealer to exploit national coverage. The newspaper ad mats furnished by Celotex, for example, use pictures of the same house featured in consumer publications. "In more than 30 years of national advertising, Celotex has consistently supported the dealer by directing readers, to his door," Collins said.

Consumer advertisements featuring complete projects, such as building a recreation room, are designed to stimulate the demand for all products sold by building material dealers, as well as Celotex products specifically. Particular emphasis is being placed on the do-it-yourself market. Homeowners will be shown that it is easy and economical to install Celotex Tile Board, Finish Plank, and other interior finish products.

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Redwood Region Conservotion Council Stcrrts Fire-nreo Rehobilitotion

Rehabilitation of some of the last fire season's worst burned areas will highlight the forthcoming tree planting program of the Redwood Region Conservation Council, according to J. Harold Robinson of Willits, RRCC president. Plantings, using high school forestry students, Boy Scouts and other young people, were scheduled to start November 16 in Humboldt, Mendocino and Sonoma counties, Robinson said.

Planting of a part of the big 22,}N-acre Orick-Weitchpec Burn will be the major project in the Humboldt county plantings this year, with Eureka and Arcata high school forestry students working together on one site at the headwaters of Little Pine Creek starting last month.

A total of 3O,00O Douglas fir and 10,000 redwood seedlings will be planted in this year's RRCC project in the three counties, and will be spread out on some 12 different sites in different parts of the region. Additional sites for planting have been chosen near Fortuna, Miranda, Willits, Ukiah, Boonville, Point Arena, Fort Bragg and Santa Rosa.

RRCC Sponsors Conference

Attending the first post fire-season conference to be sponsored by the Redwood Region Conservation Council November 11 were some 90 representatives of the timber operators, ranchers, State Division of Forestry, U. S. Forest Service, and interested citizens of the Redwood Region to discuss "The 1955 Fire Season, Causes and Effects."

The keynote address, outlining the over-all problems of the 1955 fire season, was by Waldron Hyatt, vice-president and resident manager, Hammond Lumber Company, Samoa, in which he referred to the joint report of the U. S. Forest Service and the State Division of Forestry on the unprecedented losses during the period from August 27 to September 13, 1955.

He pointed out that in Humboldt county alone, losses amounted to $9% million in payrolls, and 20,000 acres of cut-over land burned (with important second-growth timber, amounting to an estimated $800 million in merchantable timber for the future). Hyatt further pointed out that fire suppression is a losing proposition, however you look at it. He urged that the conference seek ways and means to get the message of fire prevention over so that it will really stick.

Larry Marshall, manager of the timber division of M & M

Robie Worns on Timberlond

Sacramento.-Wendell Robie of Auburn, Calif., told fellow members of the State Board of Forestry they have "the obligation to be dead sure commercial timberland is not stripped of its trees and then thrown back on the counties as tax delinquent." The retail lumberman spoke in favor of regulations under consideration by the board which would put teeth into state law restricting clear cutting commercial timberland. Robie, owner of the Auburn Lumber Company, objected that the presently required filing of an affi'davit, saying the land will be converted to some other productive use, is not enough protection against loggers who might strip a timber stand for quick profit without regard to forest conservation practices.

Woodworking Company, Eureka, presented some of the "Forest Fire Problems of the Forest Industries," in which he pointed out that the major concern is with the failure of a large part of the general public-and a segment of industry-to real\ze the seriousness o{ the problem.

C. W. Fairbank, deputy forester, District I, State Division of Forestry, presented the problems of fire protection in the forests which are the concern of tlie division. He cited the example of the Cazadeto Mutual Agreement under which timber operators in that area of Sonoma county close down woods operations when the relative humidity drops to 3O/o and stop work in the mills when it drops to 25/o. Bulldozers and watchmen are left in the woods, a skeleton crew at the mills, for possible fire suppression.

William Losh, vice-president of the RRCC from San Francisco, reported on his studies concerning the "loopholes" in the state and local city laws which prevent action against throwing lighted cigarettes or other burning material from moving vehicles within built-up areas. Because of these deficiencies in the law, the public develops careless habits in urban areas, which they carry with them into the woods. He proposed action to strengthen State Code No. 300 and enact city ordinances to remedy this situation.

The entire group was divided into three discussion groups for luncheon meetings. These groups lvere headed by Henry F. Trobitz, forest manager for Simpson Redwood Company; Edwin W. Pierson, profcssor of forestry and lumbering, Humboldt State college; and Eugene Hofsted, Humboldt county forester.

Wendell Robie, member of the State Board of Forestry

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The Originol Crystol Cleor Plosiic Spcr-All purpose nqlurol finish in gloss or semi-gloss. Beoutiftes ond protecls inside qnd oulside. from Auburn, complimented the RRCC on getting the timber operators and ranchers together for this meeting and said that all operations of forestry in the state of California are on a cooperative basis. Such recommendations as those made at this meeting are the sources of state forestry regulations. He further complimented Waldron Hyatt for his fine presentation of the forest fire problems in industry. Assemblyman Frank Belotti of District I assured his full support.

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9O,OOO November Housing Stqrts

Nonfarm housing starts declined slightly more than seasonally in November to 90,000 units, the U. S. Department of Labor's Bureau of Labor Statistics announced. Although starts dropped 16/o over the month, November 1955 was the second highest since 1949.

More than 1,250,000 nonfarm dwelling units were started during the first 11 months of 1955; this is lZ3,Z00 ahead of the similar span in 1954. Of these, nearly 1,237,000 units were privately owned, virtually assuring an annual total of a little over 1,300,000 private units in 1955.

All sections of the country shared in the October-November decline, according to early reports from building permit-issuing localities. Active homebuilding cities with greater-thanaverage reductions in build,ing-permit authorizations during November included Los Angeles, where the teamster strike curtailed deliveries of sand, gravel, and ready-mixed concerete; New York City; Dallas, Fort Worth, and Houston, Texas, and San Jose, California.

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Current Mqrlife Poneling Promotion Shows Use 'Anywhere Under Roof'

Specially designed interiors featured in current consumer advertising and publicity dramatize the suitability ol Marlite plastic-finished paneling "anywhere under the roof."

"To think of Marlite primarily as a paneling for bathroom, kitchen and utility room-which is understandable in view of past emphasis-is to overlook vast sales potentials, which have multiplied with recent additions in the product line," V. R. Nfarsh, executive vice-president of Marsh Wall Products,.Inc., said.

Marsh cited a smart basement recreation room, rvhich has been added to a series of special Marlite settings. The wall and ceiling paneling is presented both in a recently introduced version, tongue-and-groove planks and blocks, and in the long-established form of large sheets. Special uses are illustrated rvith a bar, built-in under-couch storage drarvers and stair risers covered with u'ood grain paneling and a game table strikingly topped with a rvhite panel.

"In the various sizes, colors, patterns and types nor,v available, Marlite is as suitable for living rooms, dining roolns, bedrooms, dens and recreation rooms as it traditionally has been lor 25 years in hard-use areas like bathrooms, kitchens and utility rooms," Marsh emphasized. "Marlite can be-and has been-used as the only interior finish throughout a house. Anywhere and everywhere, it offers the unique appeal of a baked plastic finish that cleans easily and needs no decorating."

One major reason for Marlite's increased acceptance for decorating any room, Marsh observed, has been the devel-