TACHT]IERY FOR SAIE

Irlill Mqchinery in Excellent Qen6lilie6-Priced Right l-Plqner, Woods Model 4t5M2 l-Ploner, Woods Model 414 l-12" Vonnicutt Moulder

2-|5O-HP Reese Blowers

For Further Detoils ond lnspection-CAll

67,0e/prrhj, Ril"rl lOrqin 6-6196 served at the clubhouse, and the regular Dubs banquet and dinner meeting will follow the tournament.

Hoo-Hoo Club 2 Frqfernql Commitfee To Report on Members' Welfcrre

A Fraternal Committee has been appointed by Los Angeles Hoo-Hoo Club 2, comprised of Co-chairmen Ole May -California Lumber Merchant-VA. 4565; paul Cherniss -Atlas Lumber Company-TR. 2326, and "Fitz,, Fitzpatrick-Consolidated Lumber Company-NE. 6-1881, to report to the club the names of any members who are seriously ill or injured, or rvho have died, so that appropriate recognition or assistance may be given by the club. If you know of any Hoo-Hoo members in any of these categories, please call any one of the co-chairmen.

Noilhern Cqlifornicl Flood Disqster

(Continued from Page 5) by present storm, altho' NWP is still hoping service from Eureka to Willits can be resumed by Feb. 1. This looks pretty optimistic to lumber people and those who are familiar with NWP plight. Most operating mills are beginning to gear operations for Truck & Trailer shipments to Grants Pass for eastern shipments . or ar,vaiting opening of Highrvay No. 101.

Highway No. 101 . have first-hand report there. Conditions north of Laytonville to Eureka are very bad. Whole sections of the road have been undermined and rvashed away by Eel River. The slides can be cleared up pretty quick, but when the roadbed (u'hich is blasted out of the mountain) gives way .rvell ! Am told that in many places a pickup truck can just barely squeeze through on what's left of the roadbed, rvith one side of the truck scraping on the mountain and the other side 2" from oblivion. Obviously, they are not going to get lumber trucks througl-r places like that. I'm certainly no highrvay engineer, but it appears that they rviil have to blast out more footing for the highway because they certainly can't fill or do anything'ivith the river side of the highrvay. I think those estimates I gave you will hold in this case.

Beginning to find many big lumber rigs in the river that were swept right off Highrvay No. 101. Water u'as 10 feet deep on the highway in many places'

Here's some additional mill and yard damage:

Hebbron-Nigh Lumber Company, Santa Cruz several feet of water in office and yard.

Visalia Lumber Company, Visaiia ' two to three feet water throughout yard and store. Damage very heavy, loss undetermined as of yet.

Santa Cruz Lumber Company few incl.res water in store and yard, but all cleaned up and damage light.

Santa Cruz Lumber Company (sa'ivmill) badly flooded, damage severe but undetermined'

Morrison-Jackson at Myers Flat . . . 10 feet r'vater in planing mill and lost complete inventory of surfaced stock. Sawmill (which is in another location on higher ground) is believed O. K.

Fehley Bros. sarn'mill at Klamath or should say "used to be at Klamath." Flood waters completely destroyed this rough green mill and srvept a\\'ay inventory, machinery and the mill building.

Crane Mills, Paskenta, Calif. N'Iill and inventory O. K.; however, suffered damage to logging road. Estimated loss: not more than $20,000.

Communications still very spotty. Telephone service to

Ftood Ftashes

Eureka, Calif., Jan. S-"Barring more heavy rain, we hope to run by February 1," reaffirmed G. L. Morrison, vicepresident and general manager of Northwestern Pacific Railroad, last night.

Highway 101 was opened to all traffic January 5 for the first time in 15 days. Traffic was still often one-way and subject to delays up to two hours at a time, where the rebuilding of critical stretches of road was in progress' reported the Santa Rosa Press Democrat.

Redwood Region PeoPle Prcrised

San Francisco-The Press and I'eriodical Digest, issued by the California Redrvood Association, contained this statement on the flood conditions in an early January issue:

"The whoie, grim picture is not yet complete and no one part of it can be clearly understood. Certainly the region papers have been filied 'ivith stories of personal gallantry and sacrifices to make us all really proud-the spirit of those of you rvho have been caught in this holocaust is tremendously heartening. There will be a time to measure the heavy burden of material losses, but for now we feel only that 'lve should salute the splendid cooperative efforts thus far evidenced by the people of the Redwood Region."

Eureka was limited yesterday . . and today it's out again. Would again like to stress that papers have been conservative if anything. Eyewitnesses report damage unl;elievable.

Jonucry 5,1956

Retail Yards Damaged:

Rich Brothers Lumber Co., Visalia . two to three feet rvater in yard and showroom. Moderate damage to fixtures, equipment and inventory.

Sawmills Damaged:

A11 mills in Briceland area cut off by U.S. Army Engineers condemnation of bridge joining Briceland r.vith Highway No. 101. This is a highl,vay bridge. No rail service to Briceland.

All mills in Alder Point area cut off by rail rvashout connecting them with NWP (also currently 'rt'ashed out). These mills always have shipped by rail because road connecting them with Highway No. 101 is a rougl.r trip even in a car, much less a lumber truck. They may have to rebuild road for trucking, pending survey of rail u'ashout.

The shingle mill at Phillipsville . completely washed away. Only burner left.

HIGHWAY NO. 101-TWO TRUCKS MADE IT FROM EUREKA TODAY !

Just talked to Way Redwood Empire Trucking: "I wouldn't be doing it unless under duress. Sending three trucks up to Eureka tonite and praying to God they'll get back. Got one through today from Eureka but driver said that if he had to do it again he'd take No. 99W to Grants Pass and then south to Eureka going back regardless of the extra time on the road."

A few trucks are coming through notv in one-\\'ay convoys, but it's real rough. Have to help each other through the mire frequently. Very hard on equipment and men. Takes up to 15 hrs. from Eureka to S. F., rvhich is pretty unprofitable when you consider a normal 7 to 8-hour run. Drivers say road is in extremely bad condition and it looks to them like it will take at least six weeks to get the road halfway back to normal. Run appears to be unprofitable right now, but you know truckers they have to pay their bills, too.

Certainly, it 'ivill be several weeks before T&T traffic becomes normal again. Meanwhile it's a pretty spotty prop-

(Continued on Page 64)

Hollenbeck Conducts Soles Clinics On Mid-Western Tour of Deqlers

f'aul R. Hollenbeck, president of Lumber Service Company, Inc., Burbank, California, left January 6 on a swing through the middle-rvest, where he rvill hold rvorkshop pricing clinics in Wyoming, Colorado, Oklahoma and Illinois. He will be away from his Southern California base of operation until the end of February.

On February 1O and 11 he will attend the meeting of the Lumber Dealers Research Councii to be held at the Sherman hotel, Chicago. He rvill address this group on the subject of Budgeting and Profitable Pricing Techniques, which are presently proving successful throughout the lumber distributing industry in the west. For the past six years Hollenbeck has conducted schools and worked closely with the Southern California Retail Lumber Association.

According to Clarence A. Thompson, chairman of the Lumber Dealers Research Council, members of the council will have executives from over 30 lumber firms in the Chicago area on hand to attend the trvo-day educational conclave. "We feel our association is performing a real service to the lumber industry by arranging this conference in Chicago rvhich Mr. Hollenbeck will conduct," saicl Thompson.

On February 18 and 19, Hollenbeck will conduct a twoday rvorkshop forum at the University of Oklahoma, Norman, sponsored by the Oklahoma Lumber Association. During this meeting he .ivill cover many subjects of interest to retail lumber dealers, including Cost of Doing Business, Proper N{ark-Up of Merchandise, and Take the GuessWork Out of Selling Lumber and Building Materials.

Paul R. Hollenbeck l-ras been successfully identified in the lumber industry in Southern California for many years. His Market Analizer is presently in use by lumber dealers in the west as a guide to pricing ancl cost of doing business. He is considered an authority on sales turnover and its relationship to investment.

Schedule Monogement Conference

Over 500 business and industrial executives from the Southern California area are expected to attend the American Management Association's annual West Coast General N{anagement Conference in San Francisco, January 24 through 27.