TIID A. & B. LUMBDB SALBSe rNC.

Russ Swiff Speoks ot Meefing of Rossmcrn Mill & Lumber Co.

"Sales o{ hardwoods and their profit importance to the retail lumberman" rvas the theme of the December 6 meeting of Rossman Mill & Lumber Co. at the Coast Inn in Long Beacl.r. There were 45 Rossman men in attendance from the rapidly growing yards in Long Beach, San Pedro and Wilmington. Guy Barnett, salesmanager of the company, presided and William Orchard lvas program chairman.

Russ Swift, salesmanager of Tropical & Western Lumber Co., Los Angeles, was introduced by Orchard as the speaker and gave a brief history of the growth of T & W and related his experiences as a former midwestern retailer' He stressed the importance of Tropical & Western rendering any service possible to the retailer in the selling of hardwoods, and how the retailer can point out to his contractor, architect and individual builder trade how they can individualize, get more beauty and easier maintenance, and how the dealers can improve their olvn profit picture in the selling of hardwoods. Srvift also pointed out the great part the housewife plays in construction and interior clecoration of her future home.

Russ Swift, in turn, introduced Louis Kunert, salesmanager of The Islands Timber Co., a sister company of Tropical & Western, u,ho gave a well-presented and informative talk on the many types of hardrvood panels on display at the meeting and the finishes that rvere applied. He traced the history hardwood has played in the trade from Biblical days of Noah's ark through the covered wagon to automobile spokes. After both Swift and Kunert frnished their interesting talks, a question-and-answer period was held. The attending dealers all agreed the steak dinner was enjoyable and the entire meeting tvas constructive to the lumber industrv as a whole.

Metzger Joins C & E Lumber Co.

Elmer J. Metzger, who has been in lumber merchandising two decades, joined the C & E Lumber Co., Ciaremont, last month as a member of the firm. He had lived in Pomona since 1937, when he r.vas employed by the former Nutter . Lumber Co. He served as manag'er the past six months until acquisition of the yard by the Chino Lumber Co. (CLM, I/!/56). Metzger's associates in C & E are George Callaway, Bob DesJarlais, Jack Russi and Jim Blickenstaff.

TRIANGLE ITUMBER CO.

WIIOI-F-qAI^E IT'MBEN

Pcrcific Bldg- 610-l6th Street, Oaklcnd 12, Cclilornicr

Phoae fnplebcr 2-S8Ss

Teletype OA 262

R.W. llALT0ll & C0.

Wholesole Lumber

475 Hunlingfon Drive

Sqn Mqrino 9, Cqlif.

PYromid | -2127

Sales Representatives in Arizona and New Mexico

RIGGI & IffiUSE LUilIBER G(l.

WHOTESALE - JOBBING

New ond lorgest Hyster lifi Feotures Gompoct Design, Operoting Eose

Availability of a compact and highly maneuverable lift truck of 20,000 lbs. capacity at 24-inch loacl centers has been announced by offrcers, of the Hyster Company. Functionally designed by eminent design engineer Henry Dreyfus, tl-re new TC-200 is patterned after the highly popular Hyster RC-SC Truck series. Complete driver "feel" of the ten-ton capacity truck in all weather conditions has been created by convenient, easy-to-operate controls and an exceptional degree of visibility.

Maximum stability and rigidity ur-rder capacity loads is the result of Hyster's exclusive overhead tilting mechanism and new heavier-duty uprights. The TC-200 has a travel speed of more than 20 mph in either forward or reverse. Effortless braking is provided through new vacuum-powered brakes. Center-point steering and sharp outside turning radius of 179 inches create a high degree of maneuverability.

Overall compactness of the truck is characterized by a comparatively short length of 166l inches and a width of 94 inches. Larger 9:00x20, l2-p1y tires with lug treads contribute to dependable performance under all surface conditions.

Complete specifications are contained in Hyster specification sheet No. 141.7, available at Hyster dealers or by writing: The Hyster Company, 2902 N. E. Clackamas Street, Portland, B.

DRtEll

Speciclizing in l(ltlt tuilBER

Ponderosq qnd Sugor Pine

Cleor Fir ond Redwood

HAWES ST. & ARMSTRONG AVE.

SAN FRANCISCO 24 Mlssion 7-2576 sAlt

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DISTRIBUTORS AND WHOTESALERS

Ook Stoir Treods-fhresholds

Door Sills-Hqrdwood Mouldings qnd

Pqnel-Wnll qnd Domestic-Philippine-Jopqnese Hordwoods

Warehouse Delivery or Corlood Shipmenrs

6IOI 50. VAN NESS AVENUE los Angeles 47, Cslil.

AXminster 2-glgl

Rcrte-Position wqnted $2.00 per colurnn inch

All others, $3.00 per column inch

Closing dqteg lor copy, Sth cnd 20th

HARDWOOD. INSPECTORS