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645' E. FI,ECI sIIETT lAynond 3-3651 cHlcAGO 7, trUNOlS

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2505 N. E. 33?d STnEEl Ylncwood 2878

DECATUR, ITTINO]S

3OO0 N. 22nd SInEET

Phonc 3-9741

INDIANAPOTIS, IND.

777 NORll.t T|EBS lAElrorc 6-3485

CINCINNATI, OH]O

3250 FIEOONTA AVE.

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SAGINAW, MICHIGAN .I234 RUST SIRETT Phone 3-5493

GRAND RAPIDS. IAICH.

224 GRAHAM, S. W. Glendole 6-5466

GnEEN BAY)Wls.

I449 S. BROADWAY

HEmlock 2-4879 ,l^ttwAuKEE, Wls

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IAINNEAPOI.IS, MINN. 60I ITII STNEET, N.E, 5Tcrling.o-2444

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Rcrdio troding post, newspoper, do-it-yourself clqsses oll oided---

Yumq Ycrrd's Business Builr on Public Relcrtions

"We participate in every community project, rvhether it pertains to religion or lumber," says R. W. "Rich" Johnson, manager of the Bell Lumber Company, Yuma, Arizona.

This progressive, retail builders supply concern was establislred early in 1947 \n what was then a rural section of Yuma, south of town, on Highway 80. During the past nine years this firm has played an important part in building both tract and industrial developments throughout the city and county.

Anything for the builder can be bought at Bell Lumber

If the article isn't in stock it rvill be ordered immediately and picked up in Los Angeles for delivery in Yuma withil 24 hours. The big Bell semi rig operated by "Chuck" Bronson is on a continuous round trip schedule betweerr Tucson, Yuma and the Pacific Coast, picking up and delivering materials needed for the many projects presently under construction throughout the southern Arizona area. "Chuck" makes at least two trips rveekly and, in many cases, has made three to keep supplies on hand for the increasing demand.

The Bell Lumber Company was the first retail lumber concern to establish tract sales in Yuma. This has been a major factor in the growth of the company, according to "Rich" Johnson. Facilities are available for the builder in the spacious offices of the firm, and where the contractors and sub-contractors have a base availal>le 'rvith full ecluipment for the architectural staff. Here the complete project is planned from the laying of the foundations to the finished homes; from the materials needed to the labor to bring the developments to actual conclusion.

Another outstanding feature of service offered by Bell is a complete r,r,allpaper department. Here the homeorvner or builder can select the various colors and finishes desired while sitting in a quiet display room sipping refreshments furnished by the company. The samples are so arranged in library volumes to make it easy for women to choose their interior decoration. The same friendly sales policy prevails in the paint and hardrvare departments. Wall paneling is selected from samples made available in the salesroom, but prospects can view the actual wood products arranged in orderly storage sheds throughout the five-acre yard.

All lumber, cement and building materials are stored in modern new, all-aluminum warehouses. Every standard brand is carried in inventory for immediate delivery to the many jobs now under construction in the greater Yuma area serviced by 8e11.

In addition to rural and tract sales, Bell Lumber Company conducts a tremendous do-it-yourself business. The firm sponsc.rrs the Bell's "Knorv-How" Clinic each Monday evening for the do-it-yourself trade.

This project was so successful last fall the attendance reached over 4000 one Monday evening and the show had to be moved to the school auditorium.

-\t first the Shrine Club rvas leased for the n,eekly classes, but rvithin less than four lgeeks it became necessary to 1ocate larger quarters, according to Johnson.

So fast has been the gro'rvth of Bell Lumber that a branch operation rvas established a few years ago in the town of Wellton, Arizona, about 30 miles from Yuma. This yard is under the efficient manag'ement of Clifford l{eyer, veteran employee of the firm. He fbllou's the policv of communitv projects as outlined by the management committee u'hich have proven so successful in the company program.

-{ll of these things did not "just happen" at Bell Lum- ber. It has been a planned operation from start to finish. Every media of advertising has been employed. Newspaper and television campaigns are carried constantly on reg'ular schedule. Direct mail and house-to-house solicitation is conducted by a trained staff of salesmen, and the radio program of Trades and Sales sponsored by Bell Lumber is a daily program over station KYUNI lrom 7:A5 to 7:15 a.m.

Th'is particular promotion is designed for community service. People throughout southwestern Arizona offer everything from soup to nuts in trade for articles other folks might not need that are gathering dust round their place.

Time on this program is offered at no cost to the public. A ferv of the things that have been offered and sold on this radio program include oil heaters, trailers, boats, motors and saddle horses.

Yard Won NRLDA Award

Last year Bell Lumber rvas presented rvith the Arrzona award for Community Achievement in Public Relations by the National Retail Lumber Dealers Association in the back-to-church movement. Bell Lumber also won the Building N{aterials Display arvard in 1954 presented by the Building Materials Exhibitors Association. And tr,vo years ago this progressive organization received the Douglas Fir Plyrvood Association arvard for Yard-of-the-Month Sales Promcition. Coupled n,ith strong community ties, these are but a few of the n.rany tl-rings tl.rat have played an important part in Bell progress.

A close-knit company of 20 employes, Bell is proud of the fact that every man is a salesman. Regardless of his regular job, be it truck driver, yard worker or counter man, if you are a Bell man you are a salesman.

Even Pat Bradley, secretary-office manager, came from a long family of lumber foik and she will drop her pencil and take care of the trade should the demand occur. During the big Bell's Decorama held during the month of December, ali members of the staff participated in the capacity of hostesses, salesmen or instructors.

At this shorv customers received free instruction in painting, rvallpaper application, u,all surfacing and paneling. Actual demonstrations n'ere made by factory representatives and the public was presented rvith cloor prizes that included products of the firms participating in the big sales event. Approximately 5000 Yuma citizens attended this 10day sholv rvhich 'rvas climaxecl at the Christmas party for the entire community.

Harry Borvles, assistant manager of the Yuma yard, declared. "The people of southern Arizona have learned during the past decade tl-rat ir-r order to build well, they should see Bell, so we have adopted that as our trade-mark slogan and each and every employee is ever alert to cttstomer services."

As Yuma, and Arizona, grows, so will the Bell Lumber Company, an organization of good retail lumbermen dedicated to the project of good service and fine dealing rvith the public. "As our community grows-so shall rn'e," declared "Rich" Johnson-a real merchant in a fast-growing area and a man u'ho really believes in "Community Service"...and "Communitylmprovement."