Lumber Co. in Sonto Borborq

The new, uitra-modern Builders Materials Department Store of the Pacific Coast Lumber Company, 4@ East Gutierrez Street, held a three-day celebration of its opening in Santa Barbara starting January 5, announced J. C. Huston, the company's general manager.

The redwood and glass building, covering an area of approximately 4600 square feet, will house Southern California's most modern building materials and will be the latest word in departmentalized. shopping for do-it-yourself enthusiasts, Mr. Huston said. The huge store area will be completely stocked with any and all items needed for completely remodeling and building a home.

During the three-day open house, to which the general public was invited, door prizes were given lucky ticket holders with separate gifts for the ladies and children. ,,Learning lfow" sessions were conducted by experts each evening with question-and-answer periods, and free movies were shown. Doughnuts and coffee were served.

New store hours will be observed starting opening day, Huston stated. "Monday through Friday we will be open f.rom 7:30 a.m. to 6 p.m., and all day Saturday from Ba.m. to 6 p.m. A large parking area will be provided for the convenience of our customers and is located directly in front of the new store," he said.

One of the many special features of the new store will be the patio fence display exhibiting different types of redwood fencing with ideas for the latest out-door-living styles. The company can offer a fence completely installed or supply

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Los Angeles Hoo-Hoo Meets Wirh SCRTA Members in Doy-long Session ton. 24

Associate and regular members of the Southern California Retail Lumber Association will attend a one-day session sponsored by the association on Tuesday, Jantary 24, at the Ambassador hotel. Since there are well over 100 members of L. A. Hoo-Hoo Club 2 who hold either regular or associate membership in the association, the club officers were invited by Orrie Hamilton, the Secretary, to sponsor the luncheon meeting on that date.

Final details are nor.v being completed but the present plan is to hold a round table discussion between wholesalers and retailers, with a moderator to guide the discussion, during the afternoon session.

If you wish to attend this constructive and informative meeting, and you are not either an associate or regular member of the association, it is suggested that you contact raw materials with free instructions for those who wish to do-it-themselves.

A How-To-Do-It Library, completely equipped with reference material, books and pamphlets on all kinds o{ indoor and outdoor building projects, will be one of the store's many new features; also ready-made outdoor fireplaces, ping-pong tables completely equipped and, for the greenthumb enthusiast, gardening tools of every description and landscaping pamphlets.

One of the oldest companies in the Tri-counties region, the Pacific Coast Lumber Company also has Builders Material Department Stores and lumberyards in San Luis Obispo and Santa Maria which have been serving this area for over 70 years. The company is a division of the Pacific Coast Company, San Francisco, which is a substantial lumber and plywood producer. Pacific Coast Co. shares are listed on the New York Stock Exchange. The company owns a timber reserve of some 400 million feet of redwood and Douglas fir in the northern part of the state.

One of the highlights of the grand opening was the "Learning How" sessions conducted each evening by experts. The opening session covered the use of power tools, installation of wallboard and dry wall construction, and discussion of kitchen and bathroom fixtures. The Friday evening (January 6) session was on roof repair, maintenance and construction, do-it-yourself plywood projects and the use of hardware tools and products. Painting problems, building papers used for insulation and locks were the subjects for discussion on Saturday evening.

Orrie Hamilton at 111 West Seventh Street, Los Angeles 1 -TUcker 6108, for membership information. More complete details and tickets will be issued directlv bv the association office.

HHFA Aids Flood-stricken Ccrlif. Areqs

Washington 25, D.C.-Frank J. Meistrell, acting administrator of the Housing and Home Finance Agency, said December 28 that the HHFA had about completed drafting a legislative program for flood-disaster indemnity assistance to be presented to Congress after it reconvened in January.

"The floods that have affected the West Coast only re-emphasize the imperative need for some type of protection against loss for victims of these national catastrophes," he said.

The HHFA office has set up an emergency disaster office, at its regional San Francisco headquarters. Local disaster assistance offices were being opened in localities most seriously affected by the recent floods.

NWP Line Open to Freighr

Ukiah, Calif.-The North Western Pacific Railroad, crippled by the flooding on the Eel and Russian rivers late in December, by December 29 had reopened its line as far north as Ukiah for freight only, reported the Ukiah Daily Journal. The passenger trains will be rescheduled when the full San Rafael-Eureka line is running.

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