Super Regional Trade Show Set

The 63rd Annual Western Exposition of the Western Retail Lumbermens Association is scheduled for February 4-5, in Portland, Oregon. Lumber and ,building material dealers will be attending from Washington, Oregon, Idaho, Alaska, California and Montana.

The two-day event, attracting over I700 persons, will leature the theme "Circus Ol Ideas" throughout its business programs, product exhibits and social events. The business sessions and exhibits will be held in the beautiful and spacious Portland Memorial Coliseum, and the social events in the Portland Hilton Hotel, the exposition headquarters

A grand opening special preview, February 3, {rom 6:30 to 10:00 p.m. in the Memorial Coliseum Exhibit Hall, will start the exposition with circus fun and gaiety and the official opening of the exhibits at 7:30 p.m. Special invitations to this Preview will be sent to architects, designers, specifiers, contractors, news and trade media.

A kick.ofi breakfast Friday at 8:00 a.m. in the Georgia-Pacific Room of the Coliseum will feature a speech by an authority on Russian culture. Business programs Friday and Saturday mornings will include Heartsill Wilson, "America's Dynamic

Voice of Salesmanship," speaking on the subject "The World o{ the Uncommon Man". Next an evaluation of what is happening in the lumber and building industry and what can be expected in the {uture ,by a panel of three industry leaders: George V. Stein, president of Currell Lumber Company o{ Lawton, Oklahoma and president

California Tuiiber Iierchant

The exposition will feature an innovation for exhibitors and dealers"4 Circus ol New ld,eas." This will be held each afternoon in the exhibit hall and will provide a circus tent stage for exhibitors to spotlight new products and ideas for a grandstand audience of dealers. According to Ray Blackstock, presid,ent of the sponsoring association, the interest shown by exhibiting companies indicates not only the largest number of product displays ever shown a: an annual Western Exposition, but also the largest array of building materials ever assembled under one roof in the Pacific Northwest.

The social events include the traditional western roundup mixer on Friday evening, and the annual dinner, entertainment and dance on Saturday evening featuring top professional entertainers. A luncheon will be held Friday noon for arll women attending the exposition.

of the National Lumber and Building Material Dealers Association; Jack Parshall. editor, Building Supply News and Wesley W. Wise, editor of the Build,ing Materials IJI erchand,iser.

Ross G. Kincaid, executive vice president of the Western Retail Lumbermen'sAssociation, said the exposition committee has been keenly aware of the dynamic changes taking place in the industry and the demands of homeowners and communities, Their planning reflects this awareness, and dealers who attend will benefit greatly from the new ideas, in{ormation and inspiration they recelve,

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