Sel[ the Plant Maintenance Market

Masonite Corporation's market research departrnent has estimated that oonationally there is a market of about 650 million sq. ft. for commodity type hardboard products. Much of this is used in plant maintenance."

'oThe dealer can translate this potential business into terms of his own community," he pointed out. 'oBy going after this business, he can add surprisingly to his volume and profit."

For wha,t purposes are tempered hard,board u.sed, in ind,ustrial. plaits?

Chief uses, as shown in company marketing research survey, are bench tops and work surfaces, cabinet work, office partitions, and bulletin boards.

Many others were mentioned, including floors and floor runners, bins, packaging or containers, tool racks, booths and ventilating housings, and toolroom partitions.

The survey showed also that almost three-fourths of all hardboard used solely for maintenance applications is bought tlrough dealers, about one-fourth from wholesalers. A minor percentage is bought from manufacturers.

In the survey,93/o of. the manufacturers who specified a brand preference named products made by Masonite Corporation, Marion reported.

"Among those who did not specify brand name, availability and product characteristics were more important than price in the selection of a product," the marketing executive continued. ooPersonal contact is the most positive way," Marion said.

"These findings indicate an excellent base for the alert lumber dealer. They point out to him ttre necessity of carrying a nationally-known brand of temperedhardboard having characteristics of strength and durability; equally important, having an adequate stock of these commodity products at all times. This availability is important to manufacturers, so a full line stocking dealer has tlle best opportunity to sell this market."

How does the d,eater reach thi,s market?

"The dealer himself should, in many cases, make the initial contact--especially in the smaller communitv. He can call on the plant or maintenance superintendent, the purchasing agent, and the office manager. The new availability of Benelex 70 would be an excellent excuse to make a call or a callback. On follow-up calls, the dealer can take along an outside salesman and subsequently leave &e servicing of the account to him.

'oThe carpentry or maintenance shops of smaller plants frequently send their own trucks to a lumber yard for the materials they need. If the contacts have been made by the lumber dealer, he is likely to get this walk-in business.

H. H. Wood Joins Oregon Export

Oregon Lumber Export Company has announced the association of H. H. Wood to head the firm's Lumber Purchasing Department, according to Lowell E. Patton, president of the Portland firm.

Before joining Oregon Lumber Export Companyo Wood was for the past 20 years the Northwest manager for J. J. Moore & Co.

Some of your best friends are rats.

They could help save your life through research-in the laboratories where the unceasing war against cancer is fought. Like all wars, it is expensive to wage.

Last year the American Cancer Society spent $12,000,000 on research. Send your check to "Canceri' cl o Postmaster. To cure more, give more.

His experience encompasses every phase of the lumber export business, including lumber trading shipping, steamship operation, and management.

UKIAH SAWMItt

Old Growth Redwood Green Uppers

Green Boards &Dimension

PHIT{l STUDMItt

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated

End Waxed Units Double Banded

GARCIA STUDMITI

OLD GROMH

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated End Waxed Units Double Banded

FROM ALL THREE MILLS OLD GROWTH REDWOOD Posts & Rails

The Iast Run

(Continued lrom Page 17) the Standard division. At age 1,1, he started as a fircman on the Wcst Sidt' road. At 19. after a short term for tht' Sicrra railroad. ht' became an engineer for Pit'kt'ring.

Tht' start of St'ott's career r:oincided with the introdut'tion of straight air braking. an adt anct'mt'nt r.r,hich increased lroth safety and spt'ed. and it continued aftcr steam gave wa\- to thc grt'atcr effir'icncy of diesel power.

NIen trlso likt' Pickering's other ensinecr. A. I). Murral', who has lrt'en railroading here since 1937; Bob Proctor and Rat' Nladtlox" Carnett Dambacht.r" Bill Coffer. t.fndt'r-.tandalrh', thev wek'ome thc truckt'rs alroul as warmly as a r:attlemarl greets a shct'pht'rder. 'l'rains. thcl' point out. ('onLinue to roll dt'spitc rain and snorv. AIso wlten wirrtt'r [orct's tht'loggers fronr tlrt woods and turns tht. millyard to a lrog" tht' railroads havc kept logs mor.ine lrom storagt' decks to -qaws. llut thcir long-losing battlc has becn lost.

They made up the two crews which remained this fall lrom a total of l.i nhich operatcd out of Standard at the peak of the pre-tliest'l days before 1956.

The h-rmberman says: "Show me a successful logging operation and I'll show you good transportation." In todal''s fiercely competitivc lumber industry thc most cconomit'al transportation is on ruhlrer rather than stct:1.

The railroaders ar(. likely to anstrt'r with figures lrom the Association of Amt'rican llailroads which argucs that rail transportation is four to six timcs cheapcr l)er ton mile.

But tht' timlrer operators are faced with the hard {acts o[ survival in a highh- competitive industry whcre the {lexibility of trucking has provt'd itself an adlantage.

MIIIING

So it is to trucking that Pickering-and the commurrity for which it is an t't'onomic ('orncr{tolle-ltow llt rll.

Old \umber B. last steam locomoti.r.r. logging operation in t.he West. has run its last timt'.

The historic engint' that pulled thou" sands of loads of sugar pine and whitt' fir loes out of 'Iuolumne Countt's hi,sh rnountain woods was operatt'd ot'er the line through thc town oI Siandaril on Saturdav irflt'r'rr,,,,rr. Der',,ml,r,r I. V ciglring ZOg.gOil pourrds. it wa-. the largest of I I -stcam locomotives on(.e operated lrt. Pickering l-umlrcr Corporation.

l{ore tharr 2.000 peopk'. includine rail- roa<l buffs" ('amera fans. ncwspaJ)ermen. Mother Lode historians and sishtst'r'rs wcrt ,,rr hand lo sr.e thc srrorling,"t.r"rr ,,I Old West logging days pull its last load. The run, lvhich commenced in tht' wood,* nearbt-" ended at the Pit.kering mill in Standard. Thr' last run rt'ceivcd widespread pulrlicity in ncwspapers throughorrt the Wt'st and on tt'levision sPots in manv citie,q. A numl,*r of radio siations broucl,.ast a rt.r:ording of an intervicw with the engint't'r condur:tt'd lr1' Howard West" director of Corporate Relations for Fibrelroard. The recording also inr'lrrded the no.stalgic sounds of tlr,' .ter.l giant in ar-tion. its.*iie whistle sounding through the lallcys of tht' low l)ickering r,vas recentlr- acquired jointly lry Fibrt'board and Yuba River Lumber Co. Ntrmlrer f:i. huilt in I92tl. has 3(r" drivers. a lroiler pr('ssure of 200 lbs. per sq. inch, and a trat'tive forcc oI :1.0.400 lbs. It has heen acquired by Malarkev \Yall and Ceorgt' Malarkey of Portland, Ort'eon. and u'ill lre rt'stored in thc Rose Citv.

Sicrra courrtr- thnr which it ran.

Hordboord Group Nomes Agency

The American Hardboard Association has appointed Sumner Rider & A-.sociatt's" a Nt'w York pulrlic relations agenr:1,, to handlt' its product promotion program.

Redwoods Are Livin$ Reminder Of Russiq's Cqlifornio ColonY

A grove of redwood trees that history forgot begins its third half'century this year as the only living reminder to north' ern Californians that their political fate might have been difierent.

The forest of young giants grows on land once claimed by Russia. Their red' barked trunks reach for the sky out of stumps cut 150 years ago by colonists of the Russian-American Company, who used the lumber to build nearby Fort Ross.

The grove was clear-cut between 1812 and 1814, according to growth-ring sam- ples. A year or two later the stumps began reproducing by sending up sprouts in the usual manner of coast redwoods. Today the sprouts are 200 feet high and tlree to six feet thick.

The young-growth trees look down on the restored Fort Ross State Historical Monument, about a mile awaY on the lonely Sonoma County coast. Hand-hewn timbers from the original grove still sup' port the buildings, including the oldest wooden struqture west of the Rockies.

With high hopes, Russian and Aleut colonists began building their fort and its nine buildings in 1812. They were to grow vegetables, fruit and livestock to feed them' selves as well as other Russian colonists in Alaska. A sideline was the trapping of sea otters, then abundant all along the Pacific Coast north of Santa Barbara.

They flew the fag of ImPerial Russia under an uneasy truce with Spain, then owner of California. Relations between tlre interlopers and t}e Mexicans, who took over from Spain in 1822, were little better.

Within a few yearg the otter population began a serious decline from which it never recovered. The colonists' fishing and ship' building activities proved unsuccessful. They also became the first to learn that the timber-rich redwood region is good for only one crop-trees.

The discouraged Russians sold out to Captain John Sutter in I84I and completely abandoned their Cali{ornia venture in 1844. Sutter sent John Bidwell to salvaqe some of the fort's windows and rimbeis and haul them 100 miles east for use in building Sutter's Fort. Wood from the original grove near Fort Ross may be seen today at the famous Sacramento landmark.

The Bear Flag of the Republic of California was raised at Sonoma in 1845, and shortly after, Fort Ross came under the stars and stripes. When Sutter's lumber mill produced its yellow flakes in lB4B, the Russian interlude was forgotten in the Cold Rush that followed.

The crumbling Russian outpost came into the hands of Georse W. Call in the lB70's. In 1903, \tlilliam Randolph Hearst financed state acquisition of Fort Ross and restoration began.

Call's son, Carlos, and several other descendants own the second-growth grove and some adjoining timberland on which tree-farming forestry is practiced. Though the sprouts are now large enough for another harvest, Call has stated that there are no plans for logging in the grove.

GOLD, UNI-IKE REDWOOD, CAN ONIY BE HARVESIED ONCE

"I often wonder," Call says, "what would have happened if the Russians had held on just five years longer-only a moment as history goes. There's no gold hereabouts, but they could have cashed in on demand for redwood lumber. The large new trees around Fort Ross are proof enough that, unlike gold, redwood can produce forever. "The Russkis might have made it," Call concludes, "if they knew they had staked their claim on some of the most productive forestland in the world."

Specify the Correct Plywood

Manufacturers of resilient floor coverings are nearly unanimous in their endorsement of plywood as an underlay material. But the specification of just any plywood or the wrong kind o{ plywood can turn the highest-quality tile floor into a shambles in no time.

The American Plywood Association is once again sounding the alarm over improper grades of plywood for underlay.

The association suggests these plywood grades for use as a base for resilient tile and carpeting: o Underlayment-grade. o Sanded exterior-type plywood in grades A-C, B-C and C-C plugged (A-A, A-B and B-B grades are acceptable but are not normally used for economy reasons.)

2.4.I (A special l]/s-inch combination subfloor-underlay panel).

CtlSSlFlElt AllYERTlSlll0Position Wanted 92.00 per line, minimum $4.50. All other $3.00 per line, minimum $5.00. Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

Position Wanted

Ctassified Advertisements

TOP CALIBER MAN with 15 years'experience with major retailer plus four years as tract superintendent desires position within driving distance of Orange County. CalI (?14) 637-IBb2.

RETAIL LUMBEITMAN-Responsibility wanted in retail lumber field. 25 years of successful managerial experience. 1Z years as president and general manager. A tough competitor., understands credits and collections, financial statements, flnancing, buying, selling and the knou'how of profit based on investment. Interested in managing single yar.d or small chain. Go anyrvhere. Available on short notice for interview and ready to go to work. Your reply will be irr confidence. Write Box 221.

IIIANAGER OR ASS'T MANAGER of lumbel operation in Centlal Calif. Well qualified18 years' experience in retail yards. Resume on request. Write Box 220.

WHOLESALER with 28 yeals'background at all levels of industry wants to represent good firm in northern California, but will relocate if necessary. l-ull knorvledge of pine, fir and redwood an<l good following inciuding some industrial and easter.n accounts. Write Box 222.

Business Opportunities

FOR LEASE: 59,000 sq. fb. of sprinklered building space with covered S.P, rail siding on 15 acres paved and g*"etea flat land. B.urner__-& ele-ctrical panels installed. Ideal for remanufacturing plant. Write Crane Mills, P.O. Box 818, Corrring, Calif.

FOR LEASE OR SALE: Well-estab. business. Harclware & plumb- ing stock closed out. Steel suppiy oper.ating. Facilities suitalle for lumber supply. Large trade area with extensive exoansion expected. No inventory or. equipment problem. Owner reiiring. Very desirable community in Southeast Arizona. Don pace Haidware, Safrord, Arizona 85546.

SALES; Old Growth Redwood, Shorts P. E. T. Green Commons, Dry Uppers

Names of Advertisers in this Department using a 8ox Number cannot be released. All replies should be aG dressed to box shown in the ad c,/o California Lumbct Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.

Equipment For Sale

EQUIPIIENT

4-Hyster l-Hyster l-Hyster

2-Clark Fork Lifts -CY 150 l-Clark Fork Lift ....-..--...CFY 200 May be seen at MacKay Mill Service, Inc., 822 - 69th Avenue, Oakland, California. Phone 415-638-9428

1948 WHITIT LUtrIBER TRUCK: 3-axle, 5-speed foiu'ard rvith 3speed Brownie. Good condition. $625. Phone 875-2242, Balrington Plyrvood, 7iJ10 Fulton St., North Hollywood, Cal.

EQUIPMENT FOR SALE: 1"'r'o Jitneys; Two Dewalt Radial Arm Saws-10 inch; One Miter }laster saw; Three Soda-Acid Fire Extinguishers-Chrome-Tested 500 lbs.; 11 transmit & receive radios. NIAKE OF'FEII. Phone: 783-7700 (Area Code 213).

Tumber For Saie

CAN YOU USE solid Philippine Mahogany rectangular boards ? Have approx. 30,000 pieces 25/32" x 6Ya" x 227/t" and approx 20,000 pcs. 25/32" x 77/+" x 293/+' , S2S, equalized for length, Premium PinMark grade. Beautiful Lauan. Sacrifice plice. Inquire PM Sales, P. O. Box 727, Beverly Hills, Calif., Phone 655-8933 (Area Code 213).

Services Offered

JOHNNY THE LUMBER LOAD SIGN PRINTER

Specializing in paper dang:er flags, sideJoad signs, job cards, etc. John Weiler's Printing, 14417 Hawthorne Blvd., Lawndale, Calif. Phone (213) 67 6-7522 or 67 6-2293,

COMPTETE CUSTOI l,llttlNc

Lorge Timbers ond Wide Sizes Our Speciolty

Box 156 Fred Gummerson Cloverdqle TWinbrook 4-2248

Serving Al! Southern Colifornio Lumber Yords - Cobinet ShopsFurniture Monufocturens ond Wholesole Lumber Distributors