Products, promotions ond soles qids Ncw you con use to build sqles qnd profits! Fnoduct

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New Exlerior Lstex Point

A new self-priming exterior latex oil. acrylic paint has been added to the Standard Label line of products by Pabco Paint ,: Division of Fibreboard Paper Products Corporation.

The new all-purpose paint, which combines the durability and long life of latex with the penetration and adhesion of oil paints, will be stocked in white tint base, deep tone base and high hide white. Using universal tinting colors a dealer can offer customers more than 1,500 difrerent colors.

The competitive price will attract numer- ous new buyers who have not been willing ffi: to pay the price previously asked for quality ll; acrylic latex house paints, according to ' Pabco.

Pabco recommends application of the new paint on virtually all exterior surfaces including wood, stucco, masonry and metal.

WRITE: Pabco Paint Div., Fibreboard Paper Products Corporation, Department EL,475 Brannan Street, San Francisco.

New Poneling ldeo-lnlqid Copper

A new wall idea, designed initially for strictly modern decor, has developed real versatility at the hands of professional decorators. It is an unusual copper inlaid vintage fir plywood developed by GeorgiaPacific. The 4x8-foot panels utilize rare "white speck" fir veneers for the face with real copper strips inlaid every four inches.

Panels like this will be installed for feature walls late this year in the National Association of Home Builders research home now under construction near 'Washington, D.C.

WRITE: Georgia-Pacific, Equitable Build- ' ing, Portland 4, Oregon.

Bridging Needs No Nqils

Timber Engineering Company ofrers a line of cross bridging that cornpletely eliminates any need for nails in its installation. Called Teco Fas-Lok, the product makes use of specially designed "lazynail" projections which grip the wood fibers of the joist. With a few taps of a hammer the bridging can be installed in a matter of seconds from either above or below the joist depending upon whether it is used for roof joist or

Shows Range of Marlite Colors, Patterns, Woodgrains able from Marlite wholesalers and sales representatives.

WRITE: Marsh Wall Products, Dover, Ohio.

Giont Rock Aspholt Shingles

Bridging Eliminates Need for Nails floor joist bridging. Eliminated is the second or "return" installation step usually required for conventional methods of bridging.

WRITE: fimber Engineering Co., 1619 Massachusetts Ave., N. W., Washington, D.C. 20036.

New Morlite Disploy

Designed to stand on the counter or hang flat on the waII, a new Color Selector Display is now available to show the complete range of Marlite colors, patterns and woodgrains. This versatile Color Selector is actually two displays in one. The bottom panel of the basic display carries a literature pocket and six swatch books with printed reproductions of all Marlite colors and patterns. Each swatch book is mounted on a sample of Marlite.

The new Color Selector Displays are avail-

Pabco 300-pound Bonded Giant Rock asphalt roofing shingles have been used in the remodeling of the Orchard Supply & Hardware Company, Jan Jose, California, a building materials supplier.

SECII0N 0F R00F (top) shows rugged texture, sweeping lines of Pabco heavyweight bonded shingles. Overall view (lower) illustrates how roof blends with stone, wood and masonry used in remodeling project.

Appearance, durability and performance were reasons for the selection of the product. Wind and fire-resistant and bonded for 25 years, the heavyweight shingles create a roof with a rugged texture and sweeping sight lines. Available in a full range of western earth colors, Desertone was selected to blend with the stone, wood and masonry products used extensively in the remodeling of the building's exterior.

The original 7+ " plywood roof deck was left in place and covered with a layer of felt before application of the heavyweight asphalt shingles. The 12" x 36" shingles butt tightly, provide full double coverage protection and eliminate tabs and slots that encourage burn-out.

WRITE: Pabco Roofing Div., Fibreboard Paper Products Corp.,475 Brannan St., San Francisco, Calif.

'Golden Studs' lnlroduced

Golden Studs-dimension lumber treated with gold-tinted Convoy-has been developed by U.S. Plywood to provide engineered lumber, attractively color-coded and protected against weather damage and fungi.

Convoy is a water-repellent-based, emulsion concentrate that provides sustained protection for kiln-dried lumber from mill through construction.

Weathering tests under varying climatic conditions in difrerent parts of the country indicated that dimension stock treated with a one-part Convoy and six-part water solution, maintains a moisture content under 18 percent. A gold colorant in the solution makes studs readily identifiable to both dealer and builder.

"With the trend toward larger building developments and the consequent need to inventory vast amounts of material at the job site, Convoy-protected dimension lumber answers a very real need,,' said Sid F. Gartin, division sales manager.

Golden Studs are produced at the company's Roseburg, Oregon plant.

WRITE: U.S. Plywood, TZ? Third Ave.. New York, N.Y. 10017.

Fiberglos Wood Groin Beoms

Owens-Corning Fiberglas has introduced new Wood Grain Beams for use with its suspended ceiling systems. T'he metal beams e(lDEll SIUIISkitn-dried lumber treated with poldtinted Convoy-are inspeited by lumber dealer M. H. Coen kight) at a job-site. At left is Hei'b Judevine of U.S. Plywood's Roseburg, 0regon plant where the Golden Studs dimension stock is produced. volts and heat an area up to 600 square feet. Available in two models, the heater-fireplaces generate 1,650-3,300 watts and include electronic logs that simulate wood burning.

Fashioned from durable, eontoured steel in a variety of colors, with satin brass trim. the_ fireplace measures 48 inches high, B0 inches wide and weighs only b0 poundi.' Both models are thermostatically con-

The Porta-Fold ladder can be carried in a car trunk, stored in a closet. moved around tight corners, taken up an elevator. The Porta-Fold is a heavy duty hinged ladder that folds accordion style to 88,, long, 17" wide and 9" deep. It unfolds in seconds into a strong, safe ladder that supports 1,000 lbs. When extended, side rails are rotated 90 degrees and the swing safety arms are fastened, the ladder becomes rigidly Iocked so it can be handled like a conventional ladder. It weighs only 2Z lbs.

WRITE: Porta-Fold Corp., P.O. Box5822, Columbus, O}r.io 43221.

Filon Test Kit

A new method of demonstrating the toughness of Filoplateda warranted premium grade of fiberglass-reinforced panelsis available to dealers from Filon Corp.

Beams Snap Into Place on Special Clips are covered with vinyl, creating a walnut grain appearance.

Twelve feet long, the beams are designed for installation to the metal grid network of suspended ceilings. Special clips are attached to the grid and the beams snap onto the clips. Wall end caps assure a finished joint where beams meet walls,

IYRITE: Owens-Corning Fiberglas, Home Building Products Div., Box 901, Toledo, Ohio 43601.

Electric Fireploce-He'qter

A revolutionary instant fireplace that can be hung in any room in the house and also serves as a forced air heating system was introduced at the NAHB convention in Chicago, Dec. 5-9.

The Premier, an unique electric fireplace, will operate on 110 house current or 220 trolled or can be controlled remotely from another side of the room.

WRITE: Dyna Mfg. Co., 850 E. 111 Place, Los Angeles, Calif. 90059.

Folding Aluminum lodder

T?ansporting and storing a ladder is no problem with a new patented l2-foot folding aluminum ladder now being manufactured.

Kit Demonstrates Toughness of Fiberglass Panels

The test is a comparison of Filoplatedversus-standard grade fiberglass-reinforced panels after they have been exposed for five minutes to a highly-caustic paint remover.

The result: The prospective customer easily can observe the damaged surface on the standard grade surface, while the Filoplated panel remains unscarred.

Filoplated panels carry a written, 15-year performance warranty for retention of color, surface appearance and light-trans- mitting characteristics in normal outdoor use.

WRITE: Filon Corp., 12333 S. Van Ness Blvd., Hawthorne, Calif., or contact your Filon distributor.

Medilerroneon Ook Pqnels

New deep-tone Mediterranean Oak prefinished paneling was introduced by Weyerhaeuser Company at the recent NAHB exposition. It will be stocked in all of the firm's 76 distribution centers by March 1..

The new charcoal oak is the latest addition to the company's Forestglo prefin- efrect, and a groove falls every 16 inches for concealed nailing.

WRITE: Weyerhaeuser Co., Wood Products Div., Tacoma, Wash.

Folding Doors in Deqler Disploy

A new full-size operable display featuring three distinct types of Modernfold folding doors for residential use-wood, vinyl and woven wood design-is now available to dealers from New Castle Products.

The three lines, Woodmaster, SPacemaster and Wovenmaster, are presented in stock 2,8,, x 6,8,,1y'2 door operating size. However, the display also is intended to helo the dealer merchandise other stocks as

CAIIFONNIA LUMBER'VIERCHANT

Grid Ceilings Soles Kit

A new grid ceilings merchandising kit is announced by Insulite Sales, Mando Division of Boise Cascade Corp. Designed to assist contractors in expanding their interior remodeling business, the kit emphasizes the potential market for grid ceilings in light commercial and residential eonstruction and remodeling.

The free kit is available only through Insulite Sales representatives'

Prefinished Oak Paneling Has Deep Charcoal Tone ished paneling line of 6 fine hardwoods with 14 finish tones. All are finished with an exceptionally durable polysynthetic which retains a high degree of grain clarity. It resists dirt, grease, alcohol, inks and housetrold chemicals and will not yellow with age.

'Weyerhaeuser Forestglo panelings are available in birch, oak, elm, cherry, walnut and pecan with multiple color-tones for most species. Panels are /+-inch thick and come in 4x7,8,9 and 10-foot sizes. Forestglo is random-grooved for interesting plank

Display

WRITE: Department AD-72, New Castle Products, Box 353, New Castle, Indiana.

IHIS PUBtlClil PH0I0 of Efrem Zimbalist, Jr. in an office of "The F.8.1.", current ABC-TV thriller, has insoired the wrong klnd of fan mail, the network's oudlicity department admits. The unusual wall in the backsrolnd'has brought too many inquiries, and it has little to do witti the show. The new wall idea is real elm hardwood, inlaid with strips of walnut and rushed to the studio by Georgia'Pacific Corp' "Anvwav. we're slad people like our decorating taste -airO ihe showJ' comm6nted an ABC vice president.

New Pqbco Machine Bqse Stoins

The development by Pabco Paints of a quality line of machine base rustic stains in the broadest color range ever available promises to lighten the burden of dealer inventory, increase profit and stock turnover and virtually eliminate lost sales.

Dealers need never be out of stock since more than 1,400 solicl and 34 semi-transparent colors can be readily mixed using only six bases.

"This product introduction is of major importance to the paint industry since a dealer can cut his inventory to about onethird of what is normally required for stockmixed colorsr" says Frank Isola, general manager of Pabco Paint Division of Fibreboard Paper Products Corp. "A dealer doing a good stain business can triple his turnover and increase his profit by t5%, achiev- ing the same or better rate of turnover.and profit on stains as he currently is on tintbase paints."

Pabco will support its new line with advertising and publicity and will provide dealers with free in-store displays to attract attention and build trafrc.

The new rustic stains can be applied on either a smooth or resavrn surface and dry to a matte finish, enhancing the warmth, beauty and character of the wood. Pabco rustic stains protect wood products frorn weather damage and provide a low-maintenance finish that will not blister, crack, chip or peel. They are easy to apply without lapping marks using a brush, roller or spray gun. One coat is generally sufficient.

IVRITE: Pabco Paint Div., Fibreboard Paper Products Corp., 475 Brannan St., San Francisco, Calif.

Lominoted Wood Light Stondords Sove City$tO0per Instollotion

A nnt tr.pt' oI strt'et Iight standard. made of rvood laminatt'd into a grar:efully c'uning arc and rvith a ccntral channcl {or' wiring, has lrecn givt'n a test installation hy tht' Citv of [.kiah" Calif. l'hich resulted in savings o[ morc than $100 per light, act'ording to thc t'ity's eler:trical distribution engineer.

'l'hc L:kiah irrstallation is thc hrst in thc w('st('r'll statt's for thc lanrinatt'd starrtlarrls rvhich have ht't'n delt'lopt'd lry the Forest Products Dir.ision of Koppt'rs Co., Inr:.

The n<l,v licht riser starrdards fir,st attractt'd hi-q attention becaust' this lumlrt'ring communilt-[avor-. wood products. lt was decidecl to install thrce of the standarils at the N{endocino-Lakc Savings & Loan Association'-* neu' lruilding, u.hert' it u'as {elt thcir dt'sign hlcndt'<l u,tll rvith the architectu r('.

The City of t.kiah cstimates tht' cost of concretir lra-s('s nect'ssary for most lighting standards to bc about $J 50 per light, in- stalled. Ilt't'ause the laminated n'ood standards also ill'('pressure-trt'ated for pcrmtrnent proteclion against attack bv dt.cay and tt'rmites, tht'r- are installt'd directlv in the ground. tht'rclrr- eliminating the r.oncrt:te Ira,st'c'ost.

'l'he standalds are made in three dillerent de-.ign,. and all lamination is rvith watt'rproof trtlhcsir,t.s that stand up rrndt'r all kinds of rvt'ather.

The Second Home Morket

A sccond home on a ncarby shore or hillsidc is more tharr an itllt' tlrtarn in tlrt' mirrrls oI millit.rns oI Amt'ritarrs anil it's not too early to lrromote this fa-qt-grorvine markt't for building materials.

The potcntial here might surprisc you. \\'ork will lre started on more than 100.000 var:alion homes this yt'ar. and the trend is nowhen' lrut up. F amilv incomes trrt' rising. and the st'r'ond home is becomiug as essontial to ut'll-l,eing as thc second r:ar.

For thousands of {amilies. intt'ntions art' firm. They'rt: buyin g land. t'omlrining lruilding litt'rature. gathcring plans" lining rrl' 6nanlirr:.1 and slarl ing constrttllion. l,'or man1." it's a do-it-yoursell project.