TANK

January

Los Angele"s Hoo-Hoo-Ette Club IJanuary 10, Regular monthly meeting, Olympian Inn, Los Angeles, National Particleboard Assn.-January 11-12, Annual meeting, Valley Ho fnn, Phoenix, Ariz.

Los Angeles Ifoo-Eoo Club 2-January 14, Monthly meeting. Golf, dinner and entertainment. Candlewood Country Club.

Oakland Hoo-Hoo Club 39January 17, Monthly Dinner Meeting, Villa Peluso, Oakland.

Montana Euilding Materials Dealers' AssociationJanuary 17-21, Second annual workshop. Bozeman, Montana.

Humboldt Ifoo-Hoo Club 63-January 19, Railroad Nite, Eureka Inn.

Black Bart Hoo-Hoo Club 181January 19, Sports Nite, Veterans Memorial Building, Cloverdale.

Sacrarnento IIoo-Hoo Club 109January 19, Monthly Dinner, Country Club Lanes.

Redwood Region Conservation CouncilJanuary 28, Annual meeting, Eureka Inn, Eureka, Calif.

San Francisco Hoo-Hoo Club 9January 28, Monthly luncheon, Maximo's Restaurant.

Mountain States Lumber Dealers Assn.-Janudry 28-29,73rd annual convention and exhibit. Denver Hilton. Denver.

February

Forest Products Research SocietyFebruary 3-4, Annual meeting of the Pacific Southwest section. Disneyland area, Anaheim.

Western Retail Lumbermen's Association-lFebruary 4-b, Annual Convention, exhibits at Memorial Coliseum, Portland, Oregon.

Imported Ilardwood Plywood Association-February g-11, Silver Anniversary Convention, Erawan Garden Hotel, Palm Desert, California.

.W00DLlFE is a water repellent preservative for wood developed by U.S. Plywood Corp. Treatment with the solution protects wood against warping, swelling, checking, splitting, shrinking and grain-rising. lt also protects against attack by rot and decay, termites and other wood-destroying insects.

Sierra-Cascade Logging ConferenceFebruary 10-12, 1?th Annual Sessions, Logging Equipment Show, State Fairgrounds, Conference Headquarters, Hotel El Dorado, SacramentoRay Crane chairman.

Los Angeles Hoo-Hoo CIub 2February, Annual Valentine's Day dinner dance. Time and place to be announced.

Los Angeles Hoo-Hoo-Ette Club 1February 14, Bosses Nite party, Hyatt House, Washington & Telegraph Rd., Los Angeles.

Humboldt Hoo-Hoo Club 63February 19, Ladies Nite, Baywood Country Club, Eureka.

California Retail Hardware Assn.-February 20-22, Western States Hardware, Houseware, Paint & Garden Supply Show, Brooks Hall, San Francisco.

Oregon Logging ConferenceFebruary 24-26, Anntal meeting and machinery show. Eugene, Oregon Fairgrounds.

March

Western Wood Products Assn.March 8-11, Annual Convention, St. Francis Hotel, San Francisco,

Loe Angeles Hoo-Hoo Club 2March 18, Golf, dinner and entertainment. Lakewood Country Club.

Humboldt Hoo-Hoo Club 63March 22, Annual Celebrity Night and Concat, Elks CIub, Eureka.

Hqrdwore Associqtion Show

All predictions for the coming lTth Annual Western States Hardware-Housewares-Paint & Garden Supply Show are for record buying by dealers. Sponsored by the Glifornia Retail Hardware Association, the Show will be held February 20, 21, 22, 1966, at Brooks Hall, Civic Center, San Francisco.

According to Krueger B. Jacobsen, Show Manager, retail buyers will be in a hurry to replace depleted stocks resulting from the huge buying spree which took place over the holidays. With thousands of lines of merchandise being shown by some 600 manufacturers, retailers will have ample choice in making their selections for spring and summer sales events.

There are many first-time exhibitors in the show this year. All areas of the hardware-housewares industry rvill be on hand for the opening of the show, Sunday, February 20.

HE PRICELESS Ingredient-Good Will. Who can overestimate the value of Good Will? And who on earth to whom eood will is worth more than to the Lumber Merchant? * * *

It is the firm and sure rock upon which can be built a business structure of which it might truthfully be said: "And the gates of Hell shall not prevail a8ainst it."* *

If a man has so deported himself and impressed himsell upon his community that his townspeople love him as a neighbor, and respect him as a citizen; if they are impressed with his business wisdom, and believe firmly in his business integrity; then who on earth can get this man's business away from him?

No one, of course.

The building of good will should be the biggest part of the business of the Lumber Merchant. He must sell himself. his business, his integrity, his usefulness, daily, to those whom he would serveand when he has done so they will be delighted to have him serve them.

How goes the good will in your business inventory ? Ever thought of it? One of the greatest possessions carried on the books

BY JACK DIONNE

of successful business is good will. Innumerable firms, such as F. W. Woolworth and the B. F. Goodrich Ru,bber Company, carry their good will value at many millions, and it is recognized as a legitimate value and substance. It is often sold as cash, for cash. A million dollars per letter has been paid for the use oI a namea brand.

A New Year's wish I irr, n*.U, lro u*"k".r each morning with a smile brightening my face; to greet the day with reverence for the opportunities it contains; to approach my work with a clear mind; to hold ever before me, even in the doing of little things, the Ultimate Purpose to which I am working; to meet men and women with laughter on my lips and love in my heart; to be gentle and kind and courteous through all the hours; to approach the night with the weariness that ever woos sleep and the joy that comes from work well done; that is how I desire to waste wisely my days."

-Thomas Dreier.

Are YOU well started on ,oui ,nr.. i the problem? Through which end of the telescope are you looking at the situation? If you look through the correct, the small end, you're all right; it's TELESCOPIC. But too many folks are using the wrong end; they see the project microscopically.