Challenge of a Industry Keynotes LASC's Top Management Meet Fast-Changing

PROI'l'I-PACKED PRo(;liAM designed to help lumbermen mt'et the challenge of a fast-changing industry wa,c the theme of tht' recent l5th Annual Management Conlerent't' of the Lumlrer Association of Southern California held November 18-20 in Palm Springs.

More than 100 members. 75 of them bringing their wives. attended the meet, making the'65 con[crence the best-attended in the history of the association.

"This year's registration represented a good r:ross-section of the retail-wholesale industry, including manr- members who had never attended a r:onferent'e." renorted Way-rrt' Cardner. erecrrtilr. r'it't. president of the group.

X{emlrt'rs elevated Jim Maynard, Santa Ana l,umlrcr (1o.. to the presirlenr.v of the a-ss(x'iation. succeeding whok'salt'r' f)enn1' Gilchrist o[ Pacific Fir Sales. Other officers are: Pt'te Spcek. Fremont Forest Products. r'ice president I Duke Specr,

Speer & Speer Lumlrer Merchants, treasurer. antl Ceorge Clough. Tacoma Lumher Sales" secretary.

Outgoing president Gilchrist was honored with an engraved plaque for his outstanding work during his tenurt:.

"Denny was LASC's first wholesaler president, and his fine work is the proof of the pudding that our retail-wholesale merger was effective. and that lumbermen have found in the association a common ground for solving industry problt'ms," noted Wayne Cardner.

Opening speaker John Owens of Set'urity First National Bank's Research Dir'.. expressed the prevailing optimism for a upswing in business in his talk, "Southern Calif ornia-1965-1970 ; A re You in the I)ict u rr' '/ "

Owcns outlined tht' prt'st.nt cutlrack irr construction in the area. calling it "a natural reat:tion o{ an excess number o{ unit-. on the market developed dut' to or,er-build- ing during the latter part of l96l-i." He added that "the worst appears to be over and the surplus is leveling ofi."

Figures compiled bv Owens' research departtnent indicate tht' residential t,orrstruction picturt, u,as 26/o off thc 1964, average. with apartments as a scparate entitl. being rlown 50/o and single famill' residenr:es ofi 'll%. Nationally" single family units wer(' up 2/c^ with apartments down l2/c.

"Southern Cali{ornia rvill continue to lrt' a gnr*th area. with population growth due to in-migration funrishing the main spark." sairl ()uens.

In 1961, he noted, 360,000 pcrsons cam(' into the l4 southern California counties. This is comparable to adding a city the size o{ liort Worth. Texas. to the population each year.

Adding- a note o{ caution, Owens warned that "If the upturn happens too soon, a relapse could occur."

The afternoon sc-qsion of the openins dav u as highlighted l,y a spirircrl discussion on "What L)ata Processing is Doing for ['s." Pant'lists f]oh I3augh. Barrgh l'ort'st l)rodrtt'ts (lorP.; John Canahl, Canahl Lumlrer Co.; I(ingston McKee" Iiorcst Lumher Co.. and John Sullivan, Western (Continucd on Pagc 54)

SAN DIEG0 DEI-EGATl0N inctuded (l) Jim Easterty (r), here chatting with Sruce Donley. (all L-R) (2) Bill Connor and Jim Pottratz. (3) Larry Quinlan and Coos Head's Phil Gilbert. (4) Rossman's lvan and Dorothy Hart. (5) Bill Hanen, Phil Gilbert and Jim Maynard. (6) Bob and Carol Sievers of Fisher Lumber. (7) Al Beals, Rialto Lumber and Gordon Greenslade, Hale & Greenslade. (8) W. S. Wyland, pine Tree Lumber in Escondido and Newport Beach wholesaler Steve Free- man. (9) Gordon Woolard with George and lVlary Clough. (10) Marlo (Mrs. Sterling, Jr.) Wolfe and Jerry Knight. (11) Larry and Doris Henderson of Ward & Harrington. (12) Golf champs Norton and Inez Hathaway of Oceanside Lumber. (1 3) Seth Potter and Wood Lumber's Doug lVIaple. (14) Ted Wood of Hirt & Wood and Chandler's Dean Votruba. (15) Decked out in their Sunday best are lVlark Trueblood and Miles Davidson of Sun Lumber. (16) Jim and Mary

Easterly. (17) David and Marilyn Waterman. (18) Inland Lumber's Bill and Joyce Sharp. (19) Art and Yvonno Penberthy of Northern Lumber Sales. (20) Baugh Forest Products'Bob Baugh. (21) Louie and Virginia Scheer of Rossman. (22) Koppers'Glen and Beryle Chasteen. (23) TW&J's Bob Wells with Warren Lindsay and Gene Sturges of Lindsay Lumber. (24) Stuart Harris of Lounsberry & Harris with Union Lumber's John Gordon. (25) John and Doris Kiner.

Tbere is no substitute fo, epericnce!

We know the requirements of the lumber industry

Ask tln ma,n wln owni one!

He'll tell you that San Antonio offers the complete construction package-from design to erection-at a price that's hard to beat.

A San Antonio rigid pole building can be erected for as little as 1/3 the cost of cona entional lnmb er w ar ehouses.

Include San Antonio in your expansion plans in'66.

Call for details on:

W'arehouses

Mill Buildings Lumber Storage Sheds

I.EI (lUR EIIOIITENT HEI.P YOU WIIH Y()UN DEJI6il PR(lBI.El-IT

Pioneer of pole construction, Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our stoff of engineers will be hoppy to help you design the building thot best suils your porticulor needs.

y' All buildings engineered and designed by licensed engineers y' Insurance rates considerably less-yet full coverage

All poles cemeoted to a depth of six feet

Never needs painting-won't rub off on clothes

No odor

Safe against earthquake, wind and weather hazards

Designs meet all building code requirements

NORTHERN DIVISION

Hwy. 99 W. One mile soufh of Willioms, Cqliforniq P.O. Box 837 Areq Code 916/473-5381

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budgei

Retqiler Orders 10,000 Ponels

A tractor-trailer convol tarr'1-itrg a mammoth ortlt'r of l0.0(X) sheets of harcll.oocl plvrvood parrt'lins possilrlv thc largest -"in3-lt' order in historr has rollt'd ttut lrom Gt'orgia Pat'i{it-,'s Salannah. ()eorgia rnill.

The shiprncnl lr'as purchast'rl l,r- tlre F ullcrton l,ttntl,t'r (1o.. for its retail yards scat.tcrt'd throughorrt the \lidlest.

Ceorgia-Pacific's Sar annah Salt't \lanager J. lt. Bt'rgt'r rlt'scrilretl the -shipmt'nt irs ''the largt'st single shipment r[ ()nL: time to otrt customer." Placed side-hr.-side" the pands would nrakc a rvall eight feet high ancl nt'arlr eight milcs long.

FPPC's Moves Forwqrd

A meeting of thc l-orcst Prorlucts Promotion Council's stcering committee has apyrrored neu' artic'L's of a-ssociation and hr'-law-. for formal prescntation to the mtmlrt'rship at its San l'rtrncisco meeting in l{arc'h uhich is being hdcl in conjunction rvit}r \\-t'-.tt'rn Woiid Products Association's annual mt't'ting.

Ilepresentcd wcrt-' the main national and regional associations interested in rvood prornotion. A great dt'al of discus-cion at the f)r'rlmher 11 meet centcrcr:l on horv FPIrC rlould accomplish its primary mission to "t'nt'ourage. foster and delelop local level u.oocl promotion groups; t'irtulate. through tht: mt'dium of tht' HooHoo Log t{ Tally uoorl promotion bulctin. infurrnation uhich hcnt-{its the program," arrd "servt-. as a coorrlinating unit {or nll rvoorl promotion groups." It appears a l't'll-plartnt'd program rvill be rcatly trnd in partial opt'ration bv thc X{ar<'h mt'eting.

Thc corrncil is a joint \'('nture of Hoo-Hoo Intcrnational and W'oo<l \'{arkcting" Inc. lts rnain support comrs from thesc two groups" with ht:l1i from otht-'rs intt'rested in wood prrrnotion. Chairl:l t"- Oaagher pronounct:d tlrt' Nerv Orl'arrs m, r'tirtg a sut'-

Sqwmilling Sogo Published

The exr,iting saga of the robust personalitics is told llcad Rig.

\\-t'st (loast"s lumber intlrrstry an<l its Ior thc {ilst time in a hook crrtitlt'd

A noted Northuc-st uriter. Ellis l,ur:in. <Lrcs {or thc saumilling s('slnent of thc industry rvhat James Stcvcns and thc ltrtt'Stcuart Ilollrrook did for logging and fore..tr]-. Its 250 page's follot'tlrt' l"ar \r['est's ear]iest arrrl bigge,.t industry lrrim its violent. rcckless lronticr years to rnore civilizcd moclern timcs.

The book onens rvith rrn accolrnt o{ t}rc Nolthrvest's first sal'mill lrr.thc late Arihr,r \\'-. Priauk. rviclely-krrol'n Prrlrlici-st {or thc Wcst (loasl Lrrmliermt'n's Assotiation" u-hir:h originallr- commissionr'<l tlris lristcr'1-. Priaulx dic<l jrrst a year ago, anrl llaad Rig is rledicatcrl to his memory.

$i11g111 r:opies mav lrc Prrr<'htr-.t'd at a co-st of $6.95 {rom Olcrlarrd Wcst l)rcss^ P.[). I]or I1507. Portland. Ort'gon 97211 A volume tliscount is availablt'.

Completely Watebpboo

REDIryOOD PRODUGTS G

YO U R B E CERTIFIED ST BUY IN 1(ILN DRIED

0.

Our new, modern plant is now prod ucing exterior glued Finger Joint Redwood, for your special length requirements.

SPECIAL GIVEN TO LOAD SH

ATTENTION ALL MIXED I PM ENTS.