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Maeonite Corporation du11S the coming experiences of the company in three prev- year will sup?ort its building materials ious 13 week cycles. 'it "i of The Toilay de-alers with- its greatest advertising and Show and th" ,r"w Sunday show will bL sales promotion program in history. added. Filmed commercials are being pre.

Increased emphasis on national network pared in color for all three NBC naiional television, continued large-scale consumer network programs. Only The Tonight Show magazine advertising, and the initiation of telecasts .oti.. tt" color com*er-"i"I. "tn- an outdoor billboard program are included phasize the beauty of Masonite interior in the $2,500,000 expenditure planned by decorator panels and exterior sidings. Prod-

Remodeling Expendifures Cited

There were surprises for remodelers in the remarks of Benjamin D. Kaplan, As' sistant Chief, Construction Statistics Di' vision, Bureau of Census at National Home Improvement Council's board meeting in Chicago.

Kaplan, reporting in advance of publi' cation of manv of the Bureau's recent findings concerning the size of the nation's home improvement expenditures, revealed these interesting items:

*oodgrui., wall paneling, Marbletone pan- the nation's largest manufacturer of hard- ucts to "pi"", in the ads include R-oyalcote

"This is the year of th-e 'Big Reach'- in elingj peg-Board, the iew Delrin plastic

Ma.sonite';- advertising and saleJ promotion ;;;;";.; TJi"i"",f Jai'g, ".*"i ", u activities," says Earl W. Hadland, general ."ri"s oi commercials on thJ'full range of merchandising man_ager. "It will feature Masonite products for industrial and com- advertising that will penetrate new mar' mercial use. kets, brodder markets and more profrtable h, r markets for us and our dealers." The outdoor billboard program is de' e-b"r, oo p", ."nt of the budgeted ex- sgned to,increase support. for Ma-sonite's to, space, time, a-nd f"*' Td 9ly"v DSC (Desisnservice- mechanical costs. The remaini"g +o ;i. 9:"T:l)..registered dealers' Local dealer cent will be used for sales pro-ition J'a :9*ttT1',1"-",will be given prominent.posi- collateral material, according to lu-"r*u. tion on the luminous signs' This will be tt,rrt"y, director of advertising "r,a program' with Masonite pay' ing hall the cost of each sign' Hurley said'

Additional point-of-purchase promotional Large-scale consumer magazine advertis- material, such- as displlys, will Le available ing will be continued. Emphasis again will to dealers to help them tie national and be on decorative interior panels, but there local merchandising efforts together for will be special ads on exterior products, greater sales. such as Colorlok and lVeatherall.

(1.) There is a surprising amount of work outside of the owner'oc' cupied single-family home. Nearlv $5 billion was spent by owners of multi-family units and $334,000,000 by renters.

(2.) Family whose head is under 45 spent siglificantly more than those over 45.

(3.) There is little difierence in the level of spending by owners of new homes versus owners of old homes.

(4.) 15% of home owners make no improvement expenditures in a given year.

(5.) 2% oL home owners account for the remodeling volume in any given quarter.

THIS BRAND NEW LOADMASTER HAS A CAPACITY of 10,000 lbs. to permit the building of o full fork lift lood by one mon with o troctor tow. lt's the BIG BOY for oll lumber yord operotions. Other models ovoiloble from I,000 pound copocity.

Simmons Hqrdwood Lumber Co. . SPruce 3-1910 8725 cleto street, downey, colifornio, p. o. box 489 oll species of fine cobinet woods wholesole only quolity products efficient service fost delivery to oll poinfs in southern colifornio