Brand New-from the Bottom Up Dinuba Retailer Hosts "Sneak Preview" of Re-vamped Lumber Yard

Dinuba Lumber Company recently sent out 200 invitations for a sneak preview of its brand-new 440 sq. ft. showroom at 44I West Tulare Street, Dinuba, California. The new 40'x ll0' building was designed by Glen Peterson, A.I.A., San Francisco, and was constructed on the site of the company's old store, but moved back from the sidewalk to allow ofi street parking in front.

The remodeling job also included considerable face lifting on the existing warehouse behind the new store and a beautiful blacktop job all around the front area of,"" the yard. In short, practically a new yard-,'' from the bottom up.

Dinuba Lumber Company is affiliated with Citizens Lumber Company'which operates yards at Reedley, Kingsburg and Selma. The present ownership took over the Dinuba operation in 1951, but the yard has been located in town for over 40 years.

Brooks Schafier, son of Charles Schaffer, Sr., who has been in the retail lumber business in Kingsburg since 1910, is manager of the new Dinuba operation. Brooks started in the lumber business in 1947. but he had kicked around his father's yard since he was a small boy. Charles Schaffer, Jr., now manages Citizen's Reedley outlet, with Merle Shantz at the controls in Selma and Milford Johnson at Kingsburg.

Big new Dinuba Lumber store (top left) was set back to allow off street parking, store has shake roof; siding is texture 1-11. Dinuba also has a complete lin'e of prefinished cabinets. This display, being demonstrated by yard manager Brooks Schaffer, (top right) has already sold several complete kitchen iobs. Center left, excellent lighting and "room to breathe" are features of the new store. Warehouse behind new store was given complete facelifting. Note blacktop which surrounds the store and warehouse. Bof tom row (l-r) Dinuba's darling, bookkeeper Jewel Wortman. Don't give it the axe, Brooks. That's your new hand tool display (center). All displays ilre r€w; inventory is both bin tagged and individually tagged wherever possible. At right is Dinuba's assistant manager, Clyde Hamilton.