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Rates: 25 words for $25, additional words 701 ea. Phone number counts as one word, address as six words. Headline or centered copy, $6 per line.

. 87Vo of home improvement shoppers who hire a pro read ad inserts.

D-i-yers are 67o more likely to use ad inserts to decide where to shop compared with total adults.

. Men aged 35-49 are most likely to use ad inserts to decide where to shop for home improvement items.

Women aged 35-49 are most likely to make lists or plan their home improvement shopping trips based on items they've seen advertised in ad inserts (517o), whlle men aged 25-34 are least likely (44Vo).

J37o of total adults read all home improvement ad inserts and then decide where to shop.

Border or private box, $6 ea. Column inch rate: $45 camera-ready, $55 if we set the type. Mail copy to above address, Fax to 949-852-0231 or call (949) 852- 1990. Deadline for copy is the 25th of the month.

PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

To reply to ads with private box numbers, send correspondence to box number shown, in care of The Merchant Magazine, 4500 Campus Dr., Ste. 480, Newport Beach, Ca. 92660-1872. Names of advertisers using a box number cannot be released.

DREAMING OF ESCAPE?

Would you like to work with people who arepositive, self-motivated, innovative and creative? We area highly regarded wood products wholesalecompany looking for a few quality people. Openings available for EXPERIENCED

LUMBER WHOLE.

SALERS in beautiful Bend and Eugene, Or./ Kelseville, Ca. Excellent commissions, benefits and retirement package. Sound like you? For a confidential conversation, call James at Lumber Country ,(541) 343-3511

Experienced Lumber Trader Wanted

Great opportunity for experienced trader with steady acsounts. 60% commissionsplit for trader. Any product line. Relocation not necessary. Excellent office support, great credit, and financial strength. Call John at Lakeside Lumber Products, (623) 566-7100, for confi dential discussion.

Residential And Commercial Lumber Sales

Jones Lumber Company seeks anaccomplished salesperson in the Southern California area. Must have comprehensive knowledge of lumber and building materials, be highly motivated, and have a minimum of 4 years sales experience in the industry. Strong customer service background. excellent communication skills and local travel are required. Excellent compensation package with medical, dental and 401K. If you are qualified and interestedin joining an industry leader, please send your resume, with salary history, directly to john.pasqualetto@joneslumber.net or Fax to 323-564-5827, attn. John Pasqualetto. All replies areconfidential andcurrent employers will not be notified.

Pole Buildings

www.poleframebuildings.com

San Antonio Construction Co. Contractors license 291

Use this low cost opportunity to deliver New Year's greetings to friends, customers and suppliers. Your business card w'ill appear in a Special Section in our January issue, exposing your message at an extralous prtce. Cards will be reduced slightly, to 2-3/8" x 1-3l8".

Celebrate the New Year by communicating with the trade. And at a price that can't be beat!

IT'S THIS EASY: Just send your business card and a check for $60 by Dec. 18 to Cutler Publishing, 45OO Campus Dr.,

480, Newport Beach,

92660. At this low price, your check will be your receipt.