Temecula Lumber One rises from the ashes

I UMBER One, a Southern CalifLornia chain owned bY Cole Industries, increased its store count to four last August when it officially reopened its 30,000 sq. ft. Temecula Lumber One outlet in Temecula' Ca.

The new store was rebuilt on the same site as the Temecula Hardware building which a fire comPletelY destroyed in September, 1983, about 9 months after Lumber One acquired it from Bert and Gerda Hornsveld.

"For the past l0 months we've been working out of a l0 x 60 trailer and needless to say, we won't miss the cozy working conditions!" says store manager Hank Hornsveld.

The new store has aPProximatelY 20,000 sq. ft. of retail area and about 10,000 sq. ft. of warehouse space. Although the new building combines both modern concrete tilt-up building techniques and traditional frame and truss construction, the final result has the look of the Old West. This style of architecture is found throughout Temecula.

A complete line of hardware, electrical supplies, garden needs, housewares, paint, plumbing, lumber and building material is stocked. Market radius is approximately 20 miles.

"We know that the residents of this area will expect to find exactly what they're looking for at Temecula Lumber One," Hornsveld said. "We're going to see to it that they are not disappointed."

Temecula Hardware, as one of the oldest businesses in town, was always well regarded for its wide variety of merchandise and friendlY atmosphere, he explained. The family tradi tion of customer service and "never out" of stock attitude has been the

Story at a Glance

Rebuilt on same site...sPacious Old West building comPle' ments town's architeclure...f ull line of d-i-y, contractor, indus' trial and agricultural merchan' dise attracts customers lrom 20 mile radius.

key to the success of the company throughout the years.

Cole Industries Plans to continue expanding the old traditions, Particularly in the lumber area, in an effort to accommodate the raPidlY growing contractor, industrial, agricultural and homeowner trade in the area.

Located in National CitY, Ca., Cole Industries operates three other lumber and building material centers in San Diego County.They are very familiar with the expectations of customers in the smaller towns which are expanding as the county's PoPulation increases.

The fire which destroyed the old store was caused by an electrical short in the main power box. The total Ioss was estimated at $1.5 million. The wooden walls were all that remained standing of the main building at2872l Front St. The remainder of the 20,000 sq. ft. building was charred piles of rubble and ash. Behind the main building the corrugated iron roof of the 10,000 sq. ft. secondary building was left crumpled and sagging from the heat of the fire.