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the dollar, expected to continue through 1985, will draw increasing attention from foreign manufacturers who face stagnant domestic markets. This trend is already evident in the influx of products including Canadian dimension lumber, Asian entry doors and Brazilian hardboard products.

The emergence of the repair and remodel market with better profit potential 4nd greater stability than new construction is a long-term trend. Repair and remodel has all the economic factors going for it.

The building materials industry can no longer sit back and fill orders. It is necessarry to educate builders and consumers about new products and tech- niques for using them. Continuing demand must be created through the use of merchandising programs, advertising, and publicity.

Story at a Glance

Energy awareness, economic pressures, foreign competition, changing technologies trends of the future...builders and consumers need education . ..demand for products must be stimulated.