'UPERI}OU'I of ttrslern Bed Cedor

Next time you have to kick off a big job that calls for Western Red Cedar, make a quick score by calling Fountain first. Our inventory of over 1 million feet, of the finest product turned out by the renowned Tahsis mill, will thrill your customers. A dazzling array of sizes, rough, re-sawn or smooth faces and virtually any detail desired gives you a winning combination of plays. Our STK Totem siding is an especially elfective call for much of the current construction trend.

No order is too large becausewe have the greatest depth of dry Western Red Cedar in the West. .one customer was supplied over 400 thousand feet of the same size, grade and detail. .championship performance in any league. Call on your Fountain special team professionals to get you into the game fast! Ed Fountain Lumber Company 6218 S.Hooper Ave. Los Angeles, Ca. 90001. (213) 583-1381. (714) 97 2-9107

ED FOUNTAIN LUMBER COMPANY

Our money where our mouth is

IrO the better times that most of our contribuI tors to this Business Forecast Special Issue see for 1982, we add our agreement. We also think that conditions will improve sooner and that markets will be stronger than do most of our distinguished forecasters. To back this opinion, we're putting our money where our mouth is. We're starting a brand new magazine. Called Building Products Digest, it will serve the 13 Southern states as The Merchant does the 13 Western states. Lumber dealers, home centers, home improvement centers plus the wholesalers, distributors and jobbers that back them up will be the audience, as it is in The Merchant. In format and concept it will be like The Merchant except that it will carry Southern news where The Merchant covers Western news. Arriving in March, as The Merchant enters its 60th year of continuous publication, the new baby of the company has prompted office wags to comment as to whether a sixty year old should have a baby.

Actually, it was not a question that any of us took lightly. Starting a new magazine is a perilous undertaking in the best of times. That we would go forward with the project as the industry suffers through the worst times in at least a half century, says a great deal about the confidence we have that better times are ahead, and not too far ahead.

As you can find an economist to support almost any view of the future you desire, and given their dismal track record of late, we also relied on our soundings in the industry in making the decision to begin Building Products Digest. Despite the current pall that overhangs us, the great majority of industry people feel a strong future is there. It's just a question of time. We see the beginnings of a turn around in late spring, though you may need a microscope to catch its stirrings. Better times are closer than you may think.

We're betting on it.