A special tribute lor a special guy

Special honors were awarded Al Kerper at the l8th annual Shasta Lumbermen's lnyitational Golf Tournament in recognition of his retiring from the job of publicity chairman after years of excellent service.

Gene Sjostrand, chairman of the tournament which attracted 185 golfers to the Riverview Country Club, Redding, Ca., presented Al with a special plaque. Don Cherov- sky was m.c. for the dinner program. Winners of the tournament, according to Glen Deitz, new publicity chairman, were Don Crane, Rich McKenzie and Earl Moore.

Kerper has also been a contributing editor to The Merchant Magazine for a number of years, supplying a steady stream of photos and information that could only be developed by a man with his energy and enthusiasm. His contacts and friends in the industry are legion.

REC(IGNITI0N PLA0UE honoring (1) Al Kerper for outstanding service was presented by Gene Slostrand at the Shasta Lumbermen's Golf Tournament in Redding, Ca. (2) Don Cherovsky. (3) Sam Witzel, Chuck Wills. (4) Mike Webster, Carl Dryfhout. (5)Jim Ellsworth, Maury Walker, Jim Hayes. (6) Jack Dasch, Don Derbes, Larry Whittaker. (7) Dick Cross, John Crane. (8) Glen Deitz, Bill Hendricks. (9)

Mac McConville, Al 0'Brien, Jerry Holmquist. (10) Ed Nave. Ron Hoppe. (11) Darrell Moss, Ron DeWitt. (12) Bob Smith, Dan Harp. (13)Frank McClain, Greg Kellar. (14) Don Kingham, George Rogers, Marvin Kiel. (15) Glenn McDonald, John Hansen, Mark Malors. (16) Larry Wood, Jack Wilkinson, Jim McKillop. (17) Perry Adcock, Dave Schaller. (18) Ed Roth, Bob McKean. (19)

Bob Regan, Chris Hexberg, Fred Scaile. (20) Tom Gallagher, Dan Burdett. (21) Don West Charlie Clary. (221 Dutch Wiseman, Jerry Hahn. (23) Harry Bleile, Keith Smith. (24) Jack Hawley, Tim Mclndoo. (25) Bruce Main, Don Porter. (26) Dave Green, Jim Hawkins, Jack McKenzie. (27) Glenn Taft, Don Lincoln. (28) Ron Helmcke, Norb Benz. (29) Don Volmar, Bill Dorris, Dick Johnson.

Self Help Books

A free catalog of selling, sales management and public relations books is available from Joseph Schaumburger, Business and Professional Books Division, Prentice-Hall, Inc., Englewood Cliffs, N.J., 07632. Include a selfaddressed, stamped envelope and ask for Book News Catalog f7.

Don't Get Stuck

Hints for Working with Epoxy is free from Devcon Corp., 30 Endicott St., Danvers, Ma.01923.

Cabinet Collection

A color brochure on the Contempra Collection and a specification sheet on European-style cabinets are free from Yorktowne Cabinets, Box 231, Red Lion, Pa.17356.

I nstallation Standards

Mineral Fiber Batts and Blankets and Loose Fill Mineral Fiber are available for 500 each and a stamped, self-addressed envelope from the Mineral Insulation Manufacturers Association, 382 Springfield Ave., Summit, N.J. 07901.

Keep Up With Inflation

The 1982 edition of Dodge Construction Systems Cosls, $46.65, is available from McGraw-Hill Cost Information Systems, l22l Avenue of the Americas, Suite 1757, New York, N.Y. 10020.

Skylight Merchandising

Informative brochure and retailer merchandising program information for skylights is free from Buzz Harwood, retail products mgr., Lok Pfeiffer Skylights, 801 S. Acacia Ave., Fullerton, Ca.92630 or (800) 854-8057.

Freight Cost Reduction

Guide to Cutting Your Freight Transportation Costs Under Trucking Deregulation is $19.95 per copy (postage and handling included when check accompanies order) from Bohman Industrial Traffic Consultants, Inc., 335 E. Broadway, Gardner, Ma. 0144O.

A/V Lighting Show

For free showing of audio-visual programs Introduction to Lighting, Optical Systems, Template Designing, Photometry and Specificotions, scheduled by appointment, contact Gardco Lighting, 2661 Alvarado St., San Leandro, Ca.92577.

Saturday Night Fever

More than a dozen pre-cut sauna designs are spotlighted in a free brochure from Viking Leisure Products Co., P.O. Box 6298, San Jose, Ca. 95150.

Woodgrain Planks

A new l2-p. Marlite brand plank and panel brochure is free from the Commercial Division, Masonite Corp., Dover, oh.44622.

Door to Door Salesman

Information on sales and merchandising aids for doors are free from General Products Co., P.O. Box 7387 , Fredericksbur g, Ca. 22404.

Learn the Angles

Catalog P-2 of levels and angle finders is free from Pro Products Co.,[nc.,7440 Forest Hills Rd., P.O. Box 2255 Rockford, Il. 6l 131.

Reflections on a Door

Yellow Brick Road

Concrete paving and flooring brochure isfreefrom Bomanite Corp., 8l Encina Avenue, Palo Alto, Ca. 94301.

Call to Colors

Brochure and waterproofing stains color chart are free from Chemstop Manufacturing & Sales Corp., 9920 Flora Vista Ave., Bellflower, Ca.

Fiber Glass Insulation

New 30-pg. brochure on fiber glass building insulations for overseas projects (INT-359) is free from Johns Manville Service Center, 1601 23rd St., Denver, Co. 80216.

Rave Notice

Single copy of APA Product Guide: Performance-Rated Ponels is free from the American Plywood Association, Box 11700, Tacoma, Wa. 98411. Specify Form F405.

Full color 2-p. brochure on closet door mirrors is free from Monarch Mirror Door Co., lnc., 21325 Superior St., Chatsworth, Ca.9l33l.

Full of Juice

Two brochures on underground distribution aluminum cable are free from the Electrical Division, Reynolds Metals Co., Box 27003, Richmond, Ya.23261.

Holding lt Together

For a free copy of 50 solders and soldering chemicals write Order Dept., Kester Solder, 4201 W. Wrightwood, Chicago, Il. 60639. Or call toll free 800/621-3300.

Productivity Boost

ACW 40/60 Low-Lift Walkies, Q-Series; ACWA 40/60 Pallet Trucks; and. ACE 35/55 Ldt Trucks Q-series, specifications are free from AllisChalmers Corp., 21800 S. Cicero Ave., Matteson, ll., @4/.3.

Home Centers

(Continued from page 24) make his own major home improvements.

The supplier salesman's bag must also contain a product mix designed to offer the dealer a total merchandising program. Astute retailers have discovered that cherry picking has many disadvantages and that merchandising for selection of price points, and for completeness, allows for smarter money management than shopping for closeouts.

The homeowner is ready to buy when the retailer can deliver four elements: the right material, the proper tools, step-bystep instructions and the confidence that the homeowner can do thb job himself.

The retailer is now calling on suppliers and manufacturers to train his pepple to deliver that confidence with product training sessions and sales technique training, too.

Even greater are the demands of the dealer who is looking to change his operation from a conventional lumberyard to a do-it-yourself store.

He calls upon the supplier for assistance in site location studies, store layout and design, advertising and promotion programs, merchandise signing programs and even for how to select carts.

Home center retailing is now a big business run in a professional manner. Although the introductions of major products have been pitifully few, the innovations in marketing have been abundant. Retailers today are on a fast track, quick to cater to the demands of the consumer. Suppliers must learn to anticipate, interpret, and service the entire needs of the retailer. The survivors are doing it. It's their bag.

Nw News

(Continued from page 28) Corp. (FHLMC) began a program in Sept. to help ailing savings institutions by acquiring $2 billion in low-yielding mortgages from them this year and up to $20 billion by the end of 1982. Savings and loan institutions and mutual savings banks have been faced with the dilemma of servicing low-interest mortgage portfolios while having to pay high interest rates for the funds they borrow. In addition, thrifts have suffered severe deposit losses to high-yielding money-market mutual funds. The new program, which has been successful during testing, will allow lending institutions to put together packages of their low-yielding mortgages and exchange them for higher-value FHLMC securities known as participa- tion certificates. Those certificates can be used as collateral for new loans or sold to institutional investors.

This year make sure you take all precautions against giving fire a chance to start. Here are seven deadly areas that attract fire and should be watched.

(1) Dry vegetation. Remove vegetation from around all buildings and lumber piles. Keep ground perfectly clean.

(2) Refuse and scrap. Remove combustibles from exterior and interior of buildings.

(3) Fires. Prohibit the burning of trash fires anywhere on or near yard premises. Prohibit open fires. Guards and burners should be inspected and repaired where necessary. Wet down area around burner if possible.

(4) Watch service. Retailers should keep a watchman on the premises if there are any fires in the vicinity. Manufacturers should ask watchman to make more frequent rounds.

(5) Fire fighting equipment. Keep water barrels and buckets filled, fire extinguishers properly charged, fire hose in good condition, sprinkler systems and fire pumps in good repair.

(6) No smoking. Enforce this rule rigidly.

(7) Building openings. Replace broken windows and protect property from unauthorized entry.