Big profits in re-side market

ll AI.IY LUMBERYARDS find lUIthe redwood re-side market is running strong even though other traditional building markets are weaker than usual. Last year, professional remodelers reporte d 1,292,000 re-side jobs.

Redwood sales figures indicate a wide range of redwood siding products were used for many of these jobs. Most re-side projects are an attempt to improve the look of a home without paying the high interest penalties of moving and refinancing, so it's no wonder that redwood with its prestige image is one of the most preferred wood sidings.

Story at a Glance

Re-siding market strong . . new redwood sidings broaden price range. sales pointers, literature to aid dealer.

Redwood's reputation for beautY and performance has created a strong demand and earned it a virtually pre-sold status unequaled by other sidings. Now there are two more sure-sellers to add to the redwood line: new, architectural/finish quality B Grade and economical, knotty Rustic siding. These new pro-

RE-Sl0lNG MARKET is said 1o be a big prof itmaker in spite of the slump in new cOnstruction. Brand new redwood sidino. architectural B Grade and economicat Ruitic. orovide a wide choice in appearance and piice. 0ver 1,292,000 re-siding projects were reported by prolessional remodelers last year.

Service-oriented wholesalef

LeBeck Forest Products is a specialist in redwood, Our contacts and sources can get you the redwood items and products you need. Our experience in redwood is a plus for you in finding those hard-to-get items.

In addition to redwood, we can supply your needs in Douglas Fir, Particleboard and Plywood.

(7O7) r42-O82o Dave leBeck ducts bring a distinctive look to redwood siding and broaden the price range making it possible to find a redwood siding to suit any exterior.

Redwood lumber dealers can capitalize on redwood's reputation and the big ticket sales of re-side jobs by actively informing customers of the variety of grades available in redwood sidings.

Clear All Heart is the finest architectural heartwood siding grade. Well manufactured, free of defects on one face, it is usually kiln-dried for maximum performance. Clear grade redwood has generally the same characteristics as Clear All Heart except it contains varying amounts of lighter colored sapwood. B Grade is the new economical grade similar to Clear, but it has a limited amount of small, tight knots and some characteristics not found in other architectural grades. All these architectural/ finish grade sidings are available surfaced or saw-textured.

Rustic sidings bring a brand new look to the redwood line with a rugged knotty look. Available seasoned, they, like all redwood products, pro' vide a stability superior to other commercially available softwoods. These new redwood sidings come with a low-maintenance saw-textured face in a variety of patterns, including a thick butt bevel pattern that enhances performance and the rustic, knotty look.

Homeowners demand and architects specify redwood because of its natural beauty and ability to hold up under all kinds of weather. Redwood's natural stability, superior to many other siding materials, assures it will remain attractive and perform well year after year. With rising energy costs, many homeowners also turn to redwood for the added insulation it provides.

Here are a few sales points lumber dealers should keep in mind when promoting redwood siding:

(1) The two new redwood sidings-B Grade and Rustrc-offer a broader choice in price and appearance, making it possible to find a redwood siding for any project.

(2) It's easy to find the right siding pattern for applications because redwood offers a variety to choose from.

(3) Redwood sidings accept and hold finishes better than most other wood sidings and have a natural flame resistance.

(4) Redwood sidings are less susceptible to the adverse effects of moisture than many other sidings made from wood and wood products.

(5) Redwood is less likely to expand and contract with temperature changes than metal sidings including aluminum.

(6) It offers superior insulation compared to brick, concrete and stucco.

To further assist the dealer, the California Redwood Association has available literature on redwood sidings. Copies of a new data sheet, Redwood Rustic Sidings, the Redwood Interior/Exterior Guide and the new Redwood Lumber Grades and Uses are available from them by writing to Dept. RSD-81, One Lombard, St., San Francisco, Ca, 94111.

We're manufacturers of cedar products, K.D. or P.A.D.; selected #3 & better, #2 & better common. We can offer selected stock for #3 common price. Try us!

We are manufacturers and sell wholesale ONLY

From Hawaii to C-alifomia . . to tlre Rocky Mourrtains

Your best source for redwood from the people who really know redwood. Try .U us for clears, commons, industrial items and lath. AIso siding in redwood and /l Douglas fir, plus Douglas fir C & better finish. /

Lumbermen Help Santa

Santa Claus is alive and well in Santa, Id. At least that's the story postmasters Terry and Bill Rogers are handing to hundreds of young children who wonder if the elves are ready for Christmas and whether the reindeer have enough food for a long flight.

"It's a tradition that started in the 40 s, " says Terry Rogers. "Everyone who's run the general store and post office here since then has answered kids' letters to Santa."

As owners of the Santa Mercantile, the only store in this town of 100 people, about 45 miles southeast of Coeur d'Alene, the two Rogers sell groceries, clothes, feed, grain, gas and hardware. Unlike any other store, however, they receive between 100 and 200 letters to Santa Claus every year, some from as far away as Guam.

They say the town was named for the Santa Ana Creek, but the "Ana" was dropped about 80 years ago. No one seems to know why. Since then, the name has sparked letters from youngsters hoping to contact their Christmas benefactor with a few hints.

When the burden becomes too great for the self-appointed Clauses, they call on some Potlatch Corp. neighbors for help. Just outside town is the diversified forest products company's split rail cedar fence mill. With 23 employees, it's a major industry in the area.

"The guys at the mill are reallY helpful," says Terry Rogers. "They and their wives do some of the writing for us. It can get complicated when children send messages to all the reindeer."

Many send snapshots and drawings year after year. Most ask for presents. "We don't promise them anything," he says, "but say we'll