CUSTOilI RE.NIIANUFACTURINC

Tri-W Lumber Sales is now offering timber sizing to a maximum of 20" x 30" on timbers up to 40' in length.

Our certified WCLIB lumber grader will grade and stamp your order for your convenience.

Take advantage of our free pickup service on your rough timbers from mills within 30 miles of Arcata, Ca. And be sure to ask us about our large stud and timber inventory.

2715 St. Louis Rd. Arcata, Ca.95521 mgr., collect (707) 826-0587 pick out something very special that we hope they'll like."

Bill Rogers notices more and more letter writers asking for gifts for others, usually their parents or younger brothers and sisters. "Some write and say, 'If you run out of toys, I really don't need anything.' It kind of cheers you up.tt

"Of course," he adds, "there are some that just send pages and pages of catalog numbers."

One youngster was so concerned Santa wouldn't find him, he included his new address three times in his letter.

But Santa himself may not be so hard to locate. The two men suggest trying this address: Santa Claus, Santa, Id. 83866.

One of his staff is sure to respond.

Historic Colo. Store Refitted

The historically significant 100 year old Aspen Hardware and Sup- ply building, Aspen, Co., recently underwent a major $90,000 remodelmg.

As part of the restoration, the interior structure was rebuilt with reinforced steel columns and beams as well as a new ceiling added. All plumbing and electrical wiring were replaced. Energy efficient lighting fixtures, paint, and a general housecleaning completed the job.

The business was closed for two months with employees handling remodeling projects such as hauling rocks out of the basement in fivegallon buckets, ripping off ancient lath and plaster, painting, and scrubbing. Treasures including newspapers dating back to 1891, personal correspondence circa 1898, a cigar trimmer, and numerous antique bottles were unearthed during the renovation.

For All West Coast species, call or write:

Jim Fraser r Chuck Lewis 701 Welch Rd., suite 2219 Palo Alto, Ca. 94304 (415) 327-4380

D-i-y Market to Grow 11o/"

In 1995, the do-it-yourselfer will represent a $63 billion market to manufacturers of d-i-y home and auto products, up from $15 billion in 1980.

According to Predicasts, Inc., a business information and market research firm, 1995 d-i-y retail spending will exceed $98 billion. A recently published analysis of the U.S. market attributes the boom to rising costs for professional labor and new homes and autos, as well as population gains in key d-i-y age groups and increasing economlc pressures.

D-i-y home alteration and repair products, with shipments now nearly twice those of auto products, will be the fastest growing d-i-y market at nearly I I go annually. Predicasts expects the growing interest in home remodeling, the proliferation of home centers and consumer lumber stores, and the sharply rising price of many wood products to stimulate growth. The study cites particleboard and protection devices as the fastest growing home products, with the total market reaching $44 billion in 1995.

Several recent automotive design changes will adversely affect d-i-y auto product shipments: mechanical and electromechanical apparatus have been replaced by longer-lasting electronic systems, chemical maintenance intervals have been extended, and auto manufacturers are providing additional accessories as options or standard equipment. As a result, products such as spark plugs, ignition components, motor oil and auto sound equipment will suffer.

Analysts expect lighting fixtures and exhaust and brake systems to exhibit the fastest gains. Total d-i-y auto product shipments will near $19 billion in 1995.

P.O. Box 73q1, Fromonl, Ca.94537

From No. Calif. (415) 796.3670

From So. Calif. (714) 957-1872

Redding, Ca. (916) 222-3034

Kansas City, Ks. (913) 341-9522

THAT'S il qu€stion people have been asking for years, but Lyn Rabun, Don Johnson Lumber Co., Loretta, leJt, yvbnne and Daira had the answer al the annual Ponderosa Pine Golf Tournament s00nsored by the Paulina, 0r., Hoo-Hoo at Prineville Golf and Countrv Club, Prineville,0r. Tom MacDonald, Clear Pine Moulding, Prineville, was chairman at this 13th tournament lor central Oreoo"n lumbermen.

Profit Improvement

(Continued from page I3)

(2) Is the history of responses to specific newspaper ads communicated to operating management?

(3) Are newspaper promotions coordinated with in-store activities, including:

(a) Posting copies of the ad throughout the store?

(b) Holding departmental sales meetings on the merchandise advertised?

(c) Featuring tie-in displays? tl

(4) Do planned promotions mainly concentrate on:

(a) Best-selling price lines? I

(b) Fast-selling items?

(c) More profitable items?

(5) Are maximum cooperative advertising rebates obtained from vendors?

Advertising Controls

(1) Does the store have a written contract with an advertising agency?

The contract should clearly state what will be handled by the agency, procedures for planning and implementing ad compaigns and the compensation orrangement. Provision should also be made for o store representative to have access to the agency records used for billing purposes.

(2) Are invoices for veloxes and engravings audited by knowledgeable store personnel before authorizing payment?

Engravings are normally prepored from approved veloxes and are charged to customers on a "units of value" basis. To determine the aggregate units of volue, the engrover must measure the outermost Iimits of the imprint on the proof. Personnel in the store's advertising department should prepore or critically review, the engraver's layout to ensure maximum use of space.

(3) Does the central advertising department also control all advertisements in branch stores?

Centralized control of advertising con reduce costsfor art, photoengraving, mats and veloxes. Bronch stores should not revise space.

(4) Does the store have a central information file of newspaper rebates based on linage usage?

To obtain quantity spoce rotes, a designated ogency or store representative sh ou Id be respo nsib le fo r co m b inin g med ia usage figures that reflect total store and branch linoge.

(5) Does the store keep a record ofproduction costs for promotion materials (e.g., special fliers, catalogues) for comparative purposes?

Statement of owncrship, management md circulation (Required by 39 U.S.C. 3685) l. Titlc of Publication, The Merchart Magazine; 2. Date of Filing, Ocrober l, l98l; 3. Frequency of Issue, Monthly; 3A. No of issues published annually, l2; 38. Annual subscription price,'$6; 4. Location of known office of publication, 4500 Campus Dr., Suite,E0, Ncwpoit Beach, Ca, 926fii 5. Location of the headquarters or general business offices of publishcrs, 4500 Campus Dr., Suite 480, Newport B€ch, Ca. 926&:,6. Namcs and complete addresses of publisher, editor, od maaging editor; Editor-Publisher, David Cutler,4500 Camous Dr.. Suite 480, Ncwport Beach, Ca. 92660; 7. Owner (if owncd by a corporation, its nami and address must be stated od also immediatcly thercunder the names md addresscs of st@kholders owning or holding I perccnt or more of total amount of st@k. If not owned by a co.poration, the namcs ad addresses of the individual owtrcrs must be given. If owned by a partnership or other unincorporared firm, its mme and address, as wel as that of sch individual must be 8ivcn,) The Merchant Mageine, Inc., 45m Cmpus Dr., Suite 480, Newport Beach, Ca. 9266O; David Cutler, 4500 Campus Dr., Suite 480, Ncwport Bach, Ca. 926@; 8. Known bondholders, mortgag€s, md other s(urity holders owning or holding I percent or more of total amount of bonds, mortgages or other securities (lf there are nonc, so state) Nonc; 9. Not applicable; I 0. Extent and nature of circulation; A. Total no. copics printed (net press run); average no. copics €ch issue during prseding l2 months, 4,100; actual number of copies of single issue published nearest to filing date, 4,lm; B. Paid Circulation, l. Sales through d€lers and carriers, stret vendors and count€r sales; average no. copies each issue during preceding l2 months, lSli actual no. of copies of single issue published neilest to filing d-a-te, 225; 2, Mail s,ubscriptions; average no. copies each issue duiing preceding 12 months, 3316; actual no. of copies of single issue published nearest ro filing a,te, 322j; C. Totd paid circulalion (sum of l0 Bl and l0 B2); average no copies each issue during preceding 12 months, 3497; actual no. of copics of single issue published nearest filing date, 3450; D, Free distribution by mail, carricr or other means samples, complimentary, and other free copics; avtrage no. copies each issue during preceding 12 months, 481; actual no. of copies of single issue published nearest to filing date, 523; E. Total distributioo (Sum of C and D); average no. colies each issue during preceding 12 months, 3978; actual no, of copies of single issue published nearest to filing date 3973; F. Copies not distributedi l. Office use, lcft-ovei, unaccounted, spoiled after printing; avcrage no. copies each issuc during preceding l2 months, 122; actual no. of copies of single issue published nearest to filing datc, 127; 2, Returns from news agents; not applicable; G. Toral (Sum of E. Fl ad F2 should equal net press run shown in-A); averaSe no. copics cach issue during preceding 12 monrhs,4,l00; actual no. of copies of single issue published neuest to filing date, 4,100; I l. I certify that the statements made by me above are correct and complete (Signature and title of editor, publisher, busines! manager, or owner) David Cutler, Editor-Publisher; 12. For completion by publishers mailing at thc regular rates (Section 132.121, Postal Service Manual).39 U.S.C. 3626 orovidcs in pertinenl pan: "No person who would havc becn entitled to mail mailer under former scclion 4359 of this title shall mail such matter at the rates providcd under this subsction unless he files annually with thc Postal Service a written request for permission to mail matter at such rates." In accordance with the provisions of this statute, I hereby rcquest permission to mail th€ publication nmed in Item I at the phased posragc rates presenrly ,uthoiized by 39 U.S.C. 3626. (Signature and title of editor, publishcr, business manager, or owner); David Cutlcr, Editor-Publisher.

President Reagan Lauds lndustry

"More than three million Americans are employed in wood-dependent occupations and their combined production is valued at about $100 billion each year," President Reagan said in a proclamation designating National Forest Products Week, Oct. l8-24.

Noting the vital role that forests play in maintaining a healthy economy, the proclamation continued: "The contribution forests must make to our nation's welfare will remain just as great in the years ahead as in the past.

A Change Going On

To meet the needs of the future, our forests must benefit from effective timber management and from continuing research to find better ways to utilize forest products. Improved wood growth and usage will make more wood products available at affordable prices while helping to stimulate our entire economy."

With wise forest management, the demands of esthetics and economics will "remain compatible," the President said, urging that all Americans express their appreciation for the nation's forests through suitable activities and observances.

Building Code Changes

We are cutting Douglas fir posts and timbers from 6x6 through l2xl2 to lengths of I' to 40' with dapping, drilling and angle cuts. Also 2", 3" & 4" Economy through #l & Btr. Give us a call on your cut-to-length inquiries. Conveniently located between Arcata and Eureka, Ca., on the freeway at the Bracut Industrial Park. Rail or T&T shipments. P.S. Ife still maintain an invenrory of over a million feet of dry redwood uppers.

Bracrrt International

Office 7O7-a22-364a

Sta-Jerry GxinTOT-822-8563 & Sta-Denny Hess 7O7-822-2440

A recruiting f irm with its roofs in the forest products industry,

Our years of practical experience in wood products can be an invaluable advantage to you in locating the key people you need. ilIANAGETEilT

7300 Lincolnshire Drive, Suite 200 Eacramento, Cal if ornia 95823 (916)427.5351 NOSEMARY KITCHEN

The International Conference of Building Officials (ICBO) acted on several amendments to the Uniform Building Code (UBC) affecting the wood products industry at the recent annual meeting.

The model code group approved a National Forest Products Association proposal permitting increased bolt values, which will allow continued use of tie-down anchors widely used in wood frame construction. Also approved were changes allowing open timber roofs of one-story assembly buildings, such as churches, to be connected to classroom structures without a design-inhibiting fire separation wall thus reflecting NFPA policy on uses of durable and pressure-treated wood. Another change essentially incorporated wood industry recommendations for fire and draftstopping in wood frame buildings. The use of nonrated wood stud partitions within individual units of hotel and apartment buildings up to four stories in height (currently limited to two stories), and a reduction in seismic design loads on plywood box systems for buildings that are no more than three stories high also were approved.

Although building wind load design is made more complex by the UBC changes, for most wood tyPes of construction the load requirements have been reduced. Costadditive fire tests will not be required when insulation is added to fireresistive walls, but may be tequired for ceilings, and heavy timber mezzanines will no longer be allowed in noncombustible types of construction.

A proposal for mandatorY testing of asymmetrical exterior walls from the iriside only was set aside for further study. The ICBO-aPProved chanees will be incorporated in the tg82idition of the Uniform Building Code, scheduled for Publication in March 1982.