1 minute read
Pacific Northwest sales circus
Ll OW TO set records year after year, to keep the I I enthusiasm up, to bring out aQ many customers as possible, is a constant challenge for the Palmer G. Lewis Co. annual buying show committee.
"It takes good planning, an interesting and exciting theme . .but most of all it's the drive and enthusiasm from our salesmen that makes it bigger and better each year," says Dick Lundgren, PGL executive v.p. and chief operations officer, and the buying show director.
According to Dick and his assistant Charles Lauber, PGL's v.p. for public relations, the 1978 Show was the greatest ever. When you look at some of the statistics you can see why: o Sales approached 1.2 million dollars for the one day show. o Supplier participation and cooperation was never better. Individual orders were larger.
. More than 1,200 people from five western states were in attendance: customers and spouses, suppliers, guests and PGL'ers.
Something which added a unique flavor to the September l7,Sunday show held in Auburn, Wa. at PGL headquarters, was the unexpected opportunity to hold the event in a brand new "tent." the recentlv com- pleted 52,000 sq. ft. addition to the Auburn warehouse. There was twice as much room as before.
The circus theme was prevalent throughout for the sixth annual show. Mailings to customers, signs and decorations, the half dozen clowns of various sizes and shapes, and hot fresh popcorn all smacked of the "big tgnt. "
The grand prize drawing winner was Valley BestWay of Spokane, Washington. This company received a $1,000 savings bond and 20 shares of PGL stock.
Over 150 supplier reps were on hand attending their booths, many coming from the midwest and Canada in addition to local sales specialists.
