Ghangeover to Full Service Pays Otf

hOUIILED hardwarc sales and l-lquadruplcd plint salc's \\11-re r.lmolrg thc first fesponses to a cornplcte rcnrodelirrg ol' one of jts trvo l aLds b1 a High Sicrrl firm that se'nscd a nced fbr l lull scrvicc opcration and rvrriied to bcat the conrpetition in filling this necd.

'I'ruckce-Tahoe Lunrber ('o.. lvith its rrain hardwarc storc based in thc Llke Tlhoe torvn of 'l'rhoc City'. Ca.. decided the timc had come to convert thcir y'lrd in Truckcc. Cu.. to se'rvc not orlr" lhcir traditional cclntractor custolners. but to providc thc firll range of Irorle irnprovenrent itenrs tlrut the prrbIc has collc to cxpcct 1'r'onr lnr'f ilnr that savs "lurnber" on it.

Story at a Glance

lmproved sales across the board followed remodeling of small town yard as it converted to f ull service operation

High Sierra setting has major effect on how and when most of the business is done

'l'he -i.800 sq. f'1 stort'norv includes a sn-rall, btrt wcll done lcrlodcling ccnter. as *'ell as individual paint. hrrdware. clcctrical and lool centers irt othcr parts ot'the shorvloom. In thc brrilding is rlso an additional 1,000 sq. l't. of sturrgc. Thcre is -5.000 sc1. ft. of paving and roonr lirr plrking lbr a dt,zgyl .u't. TIte tlrrec:ljrc \ilc is orr ln SI) railspLrr and all malcrials lirr the two yards are distributed tlrrough Truckce.

More than S 100,000 went into inl'errtorv und buildirg thc cinderblock strLrclure that is topped by a l:-1 :1 fool supporlcd bv glue laminlted beanrs. Roois are important in this rr-toLrntain coulttrv u,herr' heltvv sttow Iolrtls rrtd corlinuolts l'r'cezirtg ri irtter lclrperetrlrcs are includcd xt no cxtrir cost rvitlr thc bcautilul scenefy.

Vcrl much a sL'irsollrl blrsiness. the flrnr docs 80'.rl of its total gloss irr thc 5-7 rvrrnr wcltlrcl nronths. While' tlrc torvn o1'Trrrckee ltas onlv -3.000 popLrlrtiorr. both storcs dnrrv frorn u lalge rcsort-orientcd arca that migh t nurnbcr (ltleose turn to l)oge 3a )