PERS@NALS

Pearl J. Hoskins, Dant & Russell. Inc. personnel mgr., Portland Hq..is also handling D&R's affirmative action and OSHA programs. Newt Baker is now a trader in the rail dePt, responsible for local area sales; log buyer Charles Poindexter is also now the timber manager.

Carol Lipe and Janet Lewis are new salespersons (and incidentally, should "humans" now be called "hupersons?") at Koppers Co., Wilmington, Ca., according to Bob McBride, mgr. of sales.

John Kelly, Trend Lumber, Arcata, Ca., recently completed a sales swing thru Ca.

Mike Tidwell is now with All-Coast Forest Products, Whittier, Ca., according to Daryl Bond. Mike's brother Joe Tidwell is also with the firm.

Miles Butterfield is the new gen. mgr. of United Wholesale's softwood div., reports Tim Lindgren, pres. of the Montebello, Ca., company.

K.E. and Bill MacBeath and Pete Bernthal of MacBeath Hardwood, San Francisco. have returned from the National Hardwood Lumber Assn. convention, Atlanta.

Don Stobaugh, National Building Centers, El Segundo, Ca., spent a few days in Palm Springs at the Merchants and Manufacturers Assn. convention.

Nels Sandstrom, Clear Fir Sales Co., Springfield, Or., was a recent L.A. business visitor.

Bob Hershman has joined the Bel-Air Door Co. sales force, according to Sam Fineman, president of the Alhambra, Ca., door manufacturer.

"Pete" Peterson is now repping Columbia Plywood, Portland, Or., from their So. El Monte, Ca., sales office. He had been with Clear Fir Sales.

Mary Wendling is now office mgr. at CI's U.S. Plywood operations at Neal Creek, Or.; Ray Miller has moved up to planing suPervisor; Gene Newman is the new pers.mgr.

Chub Durrnell has joined Davidson's Lumber Division. Carson, Ca.

Myrtle Medairy is the first president of the brand-new Hoo-Hoo-Ette Club f,17, Honolulu. Flying over for ceremonies were Madelyn C. Mason, Crane Mills, Corning, Ca.; Anne Murray; Art and Mildred Crouthamel; Vivian Dowdall; Mildred Dutton; Cliff and Valerie RupP; Betty Jones; Carita Holton; Phyllis CamPbell; Helen Bowdish and Colleen Courtwright, nt'l pres.

William Coston and Frederic Pueringer have joined sales at Oregon Pacific's Wilsonville, Or., Hq.

Virginia Ingraham is new to the inside sales order desk, American Forest Products, Cerritos, Ca., according to Dick Lambert.

Hank Locy, E.L. Reitz Co., Rancho Santa Fe., Ca., and HarrY Jones, College Lumber, Costa Mesa, Ca., were recent No. Calif. business visitors.

Doug Clayton, Cal-Pacific Mfg. Co. Arcata, Ca., has been re-elected pres. of the Redwood Inspection Service; James R. Perry is v.p.; George Thompson, gen. mgr.-sec. and Helen McDonald, treas. On the board: Harvery Carroll, Jr,, Schmidbauer Lumber; Bob Hoover, Palco; Leo Hulett, Harwood Products;Mel S. Johnson, Georgia-Pacific; Byron B. Miller, Arcata Redwood; Jack H. Razzeto, Louisiana-Pacific; Darrell Schroder, Miller Redwood; Doug ClaYton and James Perry.

Paul Rowbotham is a new inside sales rep at Weyerhaeuser's SePulveda (Ca.) center. Nancy Boulware, field sales promotion mgr., now has the additional responsibilities for sales promo support to the Western Trading Center as well as all Customer Service Centers in the West. Bruce Halvarson is a new inside sales rep. at the Anaheim, Ca. center.

Dennis Richardson has joined South Bay Redwood, Orange, Ca., handling inventory control and yard management; Larry Chisnall is oPerating South Bay's new IBM System 32 computer; and Laurie Hedman is the new Girl Friday.

Tony Pacheco, Ted Schafer, Jr., John Holstein, Mike Durnont, Bruce Hunter, Frank Graves, Ray Shanafelt, "Mitch" Mitchell, Bill whitehorn, "Fletch" Fletcher, Curtis Lane and Barry Schneider are newly initiated members of Orange Couniy Hoo-Hoo club, according to club prez Jim Martindale.

Wayne Gardner, exec. v.p., Lumber Association of Southern California, is at home following recent open heart surgery to replace a valve. He is expected to be convalescing for 4-6 weeks.

Mike OMalley, the soa of Jay O'Malley and a member of the management team of the Phoenix-based O'Mallev Companies, married Julie Penberthy Nov. 15, uniting two prominent Western lumber families. Julie's father is Art C. Penberthy, Jr., Northern Lumber Sales. Corona del Mar, Ca.; her grandfather was A.C. Penberthy, Sr., Tacoma Lumber.

Harold E. Mattoon is now selling plywood for Southwest Forest Industries, Phoenix.

Hank Richards, v.p., Western region, U.S. Plywood, is back from a Hawaiian business trip. Frank Bleuel, ex-regional sales manager, West, has been promoted to director of market planning at USP Hq., in Connecticut.

Sam Wright is now mgr. of LouisianaPacific's Inyokern, Ca., sawmill according to Sherman E. Kirchmeier. L-P Oroville div. mgr.

Dan Kenney has joined Eckstrom Plywood, L.A., as a sales rep.

Norm Wendell has joined Simpson Building Supply, Cerritos, Ca., in sales.

Chuck Keesling, bxgen. mgr., Doors, Inc., Mt. View, Ca., is now operating a Shell Oil station in Willow Glen. Ca.

George Clough has joined Inland Lumber Co. and has set up a new sales and buying office in Arcadia for the Colton, Ca., firm. A longtime lumberman, he had previously been with Tacoma Lumber Sales.

John Osgood, Robert S. Osgood, Inc., is due back in L.A. 10/20 after delivering a paper at the invitation of the Finnish government to a Helsinki marketing conference. Sidetrips included Lenningrad, Switzerland, the U.K. and The Netherlands. Kurt Gelbard leaves late this mo. for a 5 week, 8 nation Orient sales safari.

Durga, Simpson Timber, is now sales at Seattle Hq. after a stint Hawaii.

Ronald J. Pulliam is now mgr. of Pacific Yard Service. Durham (Portland) Or. Replacing him at the Yakima (Wa.) branch of Palmer G. Lewis Co., the parent company, is Robert Ruud.

Bruce Cottingham is new to the sales force at Sunrise Forest Products, the new Portland wholesaler.

Rick Houk is now the mgr. of the Georgia-Pacific distribution center in San Diego; Bob Croy has moved to G-P's City of Industry, Ca., center as operations mgr.

Barney Fetzer has retired as v.p. and gen. mgr. of Masonite's Western lumber div., Hoopa area, according to Roy Wagner, div. v.p./gen. mgr.

Harry Jordon, founder/president of Jordon Pacific, Burlingame, Ca., and Jordon International, recently trekked to Harvard for a 45th reunion of his business school class. His son.Paul is v.p., sales for both companles.

Mel C. Carpenter, Georgia-Pacific v.p.corporate communications and employee relations, has received the President's Achievement Award for "outstanding contribution to G-P."

Wayne Cantwell has been re-elected to the board. Intermountain Ace Dealers, at their recent Salt Lake City meeting.

Tom Hughes, Hughes Lumber Sales, Glendale, Ca., is back after a Puerto Rico vacation with his wife, Elsie, at a medical convention that included grandchildren, daughter and son-in-law, who's an M.D. The day they returned his son Charlie became the papa of a baby girl: Meggin Marie.

Bill MacBeath, MacBeath Hardwood, San Francisco and Ken Tinckler. Stahl Lumber, L.A.,have been elected to the board of the Nat'I. Hardwood Lumber Assn. Gordon Frost, Frost Hardwood, San Diego, retired from the board. Three of the 13 directors are now from the West.

Steven J. Cole and Jack Pilgreen have joined Louisiana-Pacific sales, Coeur d' Alene, Id., according to Alan Guinn, div. sales mgr.

The Mcrchanl ilegazlne

Clnd Selecfedsqlesoids

Jor better mdrkefing

Got Coupllng Problems?

Difficult pipe fitting and connection jobs are now done easily with the new Veriflex flexible clamp-on coupling according to National Drain Supplies, Inc., the manufacturer.

Fabricated from rugged, high impact polyester, it can be bent, compressed or stretched to make installation easier. This feature also makes it possible to join two hopelessly mis-aligned pipes. A water line can be continued over. under or around an obstacle. Bends up to and including a 180-degree hairpin turn are possible.

Designed to withstand up to 125 psi, Variflex is ideal for irrigation and other water lines not under constant pressure. The new coupling is available in l12" to 2" IPS and in body lengths of 6.125" to 8". Installation requires only a screwdriver to tighten the two Hy Gear clamps; no glue, solvent or wrenches are needed.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

table equipment is simple to set up and show. The package is completely programmed, and operation is pushbutton easy.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Thls ls No Dog

A special phonograph record has been developed for security purposes, the K-9 Vicious Watchdog Record. Engineered to play continuously on any standard LP record changer for round-the-clock protection; would-be intruders are startled and confused. The dog barks, growls and stops only to bark again in a totally un-predictable pattern.

This unusual recording reproduces the actual sounds of a vicious security watchdog with all the realism of a "mean junkyard dog".

Priced to sefl at $6.95 it's perfect for home or business protection.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Sample Sldlng lnsulatlon

EasilV connects even drasticallV mis-aligned pipes

See and Hear Promotion

A new audio-visual package from Michael-Regan combines color, sound and drama into an eight-minute presentation on sculptured wood products. Designed for dealer and distributor use, the presentation can be used in training sales people and in opening new accounts.

The a-v package traces the use of wood for decoration, includes information on manufacturing and merchandising, and provides product details on over 300 sculptured wood items. These include turned posts, spindles, balusters, railing, shelving systems, multipurpose legs, candleholders, and other home decorator items.

Contained in a single case, the por-

Certain-teed Products Corp. is offering a free 8-112" x I 1" sample of its new fiber glass siding insulation. Included in the sample box are also two pieces of literature, one describing the product, the other, its application method.

Ideal for use under aluminum. steel or vinyl siding, Certain-teed's new insulation is l12" thick and packaged in rolls 2' wide x 200' long. Two rolls are supplied per package to cover 800 sq. ft. of sidewall.

Because the insulation is made of fiber glass, it is flexible to go around inside and outside corners of the exterior, and also resilient to fir out walls and help insure a smoother, better-appearing siding job.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Four Gotchasl

Four styles of vises in a variety of models and sizes for almost any workshop application are now available from Allis-Chalmers. The vises include a utility clamp vise, bar vises, channel vises and a special heavy duty vise for machinists.

High tensile grey cast iron provides needed strength, while the bar, channel and machinists vises have replaceable cold rolled steel jaws for added life. The vises range in weight from less than l0 to 41 lbs. and in jaw widths from 2-ll2 to 5". All models of bar and channel vises have pipe jaws, positive locking swivel base and a machined anvil surface.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Free Carry Case Offer

In a special fall and holiday gift promotion, Homelite is offering a free carry case with each purchase of any of four consumer chain saw models through December 31.

The sturdy carry case has a suggested retail price from $10.95 to $13.95, depending upon model selected.

The promotion is being advertised on network tv and features a standard factory assembled package that includes a chain saw; the carry case; factory-mounted Homelite bars and chain and full color shipping carton.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Flberglaes Roof Shlngles

Johns-Manville has improved two of its fiber glass roofing shingle products by making them with a fiber glass mat that is 40% thicker than before.

The thicker mat in J-M Rampart and Fiber Glass/3-Tab shingles means added stiffness and strength, which makes the shingles more resistant to tearing. Extra stiffness also means the shingles will do a better job of covering up the minor imperfections of underlying roof deck. The thicker mat makes shingle application easier and faster.

The shingles still offer Class A fire resistance, complete resistance to rot, and include about 50Vo more weatherproofing asphalt than conventional shingles, which adds to roof life. There is no increase in price.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

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For more information on N€w Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page numb€r so w€ can process your request fasterl Many thanks!

No Screws In The Gloset

A closet system that eliminates screws and toggle bolts is available from Teco. Called "Perma-Fix", it is designed for drywall and can be used for closet spans up to 8'.

The system utilizes self-supporting metaldevices to hold wood or particleboard shelves and clothes poles in position. Special teeth incorporated in the devices are easily driven into drywall at any desired location without the need to locate wall studs. The angle of the teeth is such that, when shelf and pole loads are applied, there is more than adequate support provided. No conventional nailing is required.

Job studies show that closet installation time is approximately 50lo less then when using conventional methods.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Hetty New Llft Trucks

Eaton Corp. has a new line of Yale cushion tired, gas/LP-gas lift trucks in capacities of 3500, 4000, 4500, 5000 and 5500 lbs.

Designed to meet the demands of rigorous, continuousduty applications in a broad spectrum of industries, they are powered by a 4-cylinder Continental industrial engine rated at 57 hp at

2250 rpm. A low carbon monoxide carburetor and a new positive crankcase ventilation system help the engine meet California state emission control requirements.

Transmission options include a single range power-shifted automatic and a two-speed fluid-coupling semiautomatic that is an exclusive option on Yale gas and LPgas trucks.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Blcentennlal Hacksaw Blade

Simonds Cutting Tools has a revolutionary hacksaw blade in honor of the Bicentennial Celebration.

It's a colorful red, white and blue version of Simonds already popular High Speed Steel Blade with the special easy start end. Available in 12" by 14, 18 or 24 t.p.i., this blade offers a superior cutting edge with a shatterproof toughness and flexibility in the blade body.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

"The Drawer" Module

A versatile drawer module that can be used in shelving or stacked in a cabinet has been introduced by Hallowell. The drawer vastly increases the usefulness of existing or new shelving storage. As a cabinet, it provides clean and safe storage for tools or small parts.

"The Drawer," so named by the manufacturer, is particularly useful where storage requirements change rapidly. When combined with shelving, it can be installed Singly or in clfisters, high or low, simply by mounting suspensionsin the shelving to carry the drawer. Clusters can be placed so that shelving space above and below can be utilized.

The drawer iS designed to work with H-post systems. However, existing Hallowell shelving installations using beaded posts can be quickly converted to H-post systems to accommodate it.

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Each drawer will support up to 400 lbs. of stored material. It is attached by clipping each track to the rear post and bolting it to the front one. The drawercan be fully extended, clearing the shelving or cabinet unit and providing lgoVo access to the drawer. Either an inside lock or a front locking bar can be used with the system.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Cable Security Locks

Cyclemate, Jr. keyed cable security locks combine a 36" length bright red vinyl coated lf4" cable with a high quality 5 disc brass tumbler padlock. The protective coating results in an overall l/2" outside cable diameter, suitable for bicycle and other security applications.

Cyclemate, Sr. is a heavier version suitable for motorcycle, bicycles and snowmobiles. The 3/8" cable is red vinyl coated to 5/8" o.d. with a massive 5 pin brass tumbler padlock.

The combining of lock and cable into a single unit offers convenience to the user with substantial cost savings, Both units are display packaged; both padlocks may be locked without using the key.

IVRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Gomblnatlon Door lnserts

Plaza and Mo-Bel-Air combination door inserts made by Alhambra Metal Products, Inc., Alhambra, Ca., are designed for any door where light and air are needed. :':,i, ' .;':;:1':';';'; .'.'::ai];:::i;li: .,t:," ..l, :.,:,;rl:,:l'.l .:.::::.''-., , ,;;;.:.,'..' ' in a large range of sizes to fit door requirements for home, apartment, motel, mobile home, camper, and trailer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Window Film Cuts Gosts

A reflective window film that bounces 77% of the sun's heat back outside saves money four ways for home and office. This thermo-barrier film keeps the inside cooler, people more efficient, and extends the life of cooling and heating units because they don't work so hard. Turning away so much solar heat cuts uti-lity bills significantly, and the fading of fabrics by intense sunshine is almost eliminated.

Centerline's film saves money the year around, reverses its benefits in winter by keeping heat in.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

The Merchanl ilagazlne

Chattooga Oak is the result of an extensive study conducted among the company's multi-customer markets. With lighter woods gaining in popularity, Del Mar tested pine, oak and birch hardwoods, and the strongest demand by a significant margin waS for oak, the basic building material of early America.

An additional specification among distributors and retailers queried was that the design hold through the Bicentennial year to capitalize on a growing consumer preference for the contemporary/Americana feeling emerg ing in appliances, wall coverings and fabrics.

Chattooga Oak combines all these factors and also offers new services. Units can be delivered within one week to any part of the country as they are inventoried at five regional warehouses.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

New Roofing Productg

The all aluminum, custom-engineered unit, which never needs painting, has two vertical sash which slide easily and smoothly, and are removable for cleaning and lock in place with just a touch. The units have fiberglass screen. Installation is quickly and easily achieved with only ten screws and a screwdriver. These units are available

Chattooga Oak

Timed to tie-in with the upcoming Bicentennial celebration, Del Mar Cabinets introduces Chattooga Oak, a tradition-inspired kitchen with the modern country look.

Styled by Drexel to achieve the latest in furniture-like characteristics,

Two advanced built-up-roofing insulation products, one a urethane insulation reinforced with glass fibers and the other a composite insulation board with a Factory Mutual Class I rating on steel decks, have been develop ed by Celotex.

The urethane roof insulation. called Tempcheck, has glass fibers distributed

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throughout the core which greatly improve dimensional stability, strength and hot mop performance. It is the latest technical development in urethane insulation, a product Celotex pioneered in 1962.

The composite board, named Tempcheck-Plus, is accepted by Factory Mutual Research Corp. for Class I construction when applied in accordance with Factory Mutual Loss Prevention Data Sheet l-28.

Tempcheck-Plus is chemically bonded with a base layer of 314" Celotherm perlite roofing insulation and a top layer of polyurethane foam insulation and a facer of asphalt saturated felt.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

DG and Old World Gharm

A new decorative wall panel encompassing a hint of Old World charm and Victorian elegance is being'introduced by DG Shelter Products.

Designed to appeal to both mobile home/RV manufacturers as well as mass merchandisers the new Windsor Collection is available in three distinct color tones selected specifically to blend or match all existing DG decorative and wood grain panels.

DG's exclusive printing process consistently reproduces the subtle shades and tones inherent in the Roman arches, pillars, balconies and floral arrangements inscribed in the panels design.

Plywood base panels are available in popular lengths and thicknesses for entire rooms or for a special accent wall. They feature DG's "thermal fused vinyl" finish which wipes clean with a damp cloth.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Rugged Look Vinyl

Certain-teed Products has a new fiber glass ceiling panel designed to add a ruggedly decorative touch to any room, period or contemporary.

Featuring boldly sculptured effects, "Andes", was inspired by a rugged mountain range. When light hits the washable white vinyl facing, its richness of depth and shadows are highlighted even more.

Panels measure 2' x 4' x l" thick and absorb approximately 75% of noise and reflect 75% of light in a room. They are flame resistant (Class A Incombustible Class 25) and come packaged eight pieces per carton (64 sq. ft.).

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

WindodDoor Sealel

An all new polymeric foam, Poly- cel One, to seal and insulate around doors and windows has been introduced by Coplanar Corp.

It comes in disposable pressurized cylinders and is dispensed through plastic caulking nozzles as a partial- ly expanded aerosol froth. The material fully expands and air cures in four hours to form a closed cell foam that stops air, moisture and dust (insulates) and reduces sound transmission around doors and windows.

By stopping the penetration of moisture around doors and windows Polycel One protects wall and roof insulation and can increase overall insulating efficiency as much as 20%.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Spray Gun Llne Gets OK

The line of paint spray guns produced by Wagner Spray Tech Corp., lightweight, electric, airless guns, have caught on with d-i-y home painters and repairers for their ease of handling as they do not require air compressors. Each model operates on I l5v AC.

The guns can spray oil-based paint, latex, stains, lacquers, varnishes, rust solvents, liquid furniture wax, insecticideq disinfectantg and other solutions.

Three models are: W170, suggested retail price $69.95; W190, srp $79.95, and the W280, srp $99.95. A professional model is also available.

The W280, forinstance, weighs only 4 lbs and can spray up to 10-3/4 ounces per minute with minimal overspray. Numerous accessories make it possible to use the spray guns on just about every surface.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Twin Roll Insulation

Certain-teed Products has introduced "Twin-Pak," a convenient new packaging concept for both its kraft- and foil-faced residential fiber glass insulation.

Each contains two 50 sq. ft. rolls (100 sq. ft./package) providing for quicker loading and unloading. Previously, these products were packaged in a 70 sq. ft. roll sleeve (one roll, 70 sq. ft./package).

On all new packages, the insulation's thickness and "R" value are prominently displayed. The 3%" thickness gives it a thermal resistance rating of R-l 1. Each roll measures 3/2" x 15" x 40'.

Ideal for in-store displays, the new "Twin-Paks" are supplied in attractive red, white and blue bags complete with handle for easier portability.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Speed Square

The new Swanson Speed Square doesthe work of three tools: a framing square, miter square and protractor. It's an ideal tool for tradesman and handyman alike for uses such as house construction, roofs, cabinets, trim and all woodwork.

It makes accurate figuring and cutting easy and can be used as a guide for hand or electric saws. Made of 3116" thick aluminum alloy in handy pocket size. It contains full 0o to 90o scale and fuller rafter scales.

It comes on an attractive 7" x 8Vz" plastic covered display card complete with a 40-p. instruction book fully explaining basic roof construction and supplying rafter length tables. Suggested retail price is $5.90.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

"After 25 yearc in the uood ptoducfs business, I am prcud to announce the openlng ol my ownwholes(rle enmpany. Please csll R & LWd hoducts when' euer Wu need Prne, Douglas Hr, White Hr, Redwood, C,cdar, or Spruce cafload - or - truc* & truilef!

(Continued from page a ) as high as 100900. New porches and decks for summer and winter cabins, as well as the more mundane (but profitable) type of remodeling are among the seasonally-related jobs they supply materials for.

The number of employees varies: six in the summer at Truckee, half that in the winter while the Tahoe City operation cuts its halfdozen to four in the winter while retainine the three office staffers.

The business hours also reflect the effects of climate: In the winter it's Mon.-Fri. 8:30 am.-4:30 p.m. with Sat. 8:30 a.m.-noon. In summer the hours are Mon.-Fri. 7:30 a.m.-5;30 p.m., Sat. 7:30 a.m.-5:00 p.m.

Radio and local weekly newspaper advertising is used whenever they want to promote a sale and/or a special item. The Mastercharge and B of A logos generally run in all their advertising.

Presently headed by Charles B. "Chal" Cross, Jr., the firm was founded in 1932 by E. T. Robie of Auburn Lumber Co., Auburn, Ca., and was acquired by the Cross family when Chal's father bought the company in 1950 after having served for a number of years as general manager. "Breezie" Cross, Chal's 25 year old son, is the manager of the Truckee operation and is also the immediate past president of the Young Westerners Club that is a part of the Lumber Merchant's Association of Northern California. the regional trade group in which both Crosses are active.

Annual gross for both operations is in excess of $750,000, with about one-third cash. Credit terms are the standard net 30 days with a 2% discount by the l0th.

Another reflection of the success of their remodeling is that the balance between contractor and consumer has taken the desired tilt and now stands at approximately 30% contractor with the remaining 7O% in retail trade.

In acting with the quickness of a small firm, coupled with an awareness of a local market no New York computer is ever going to spot, the firm acted wisely and well to seize upon a market opportunity. Their hard-earned successes since are well deserved.

S0 SUCCESSFUL was 0regon-Pacific Industries recent 0pen House, the Fairfield, Ca., branch of OPl plans to make it an annual event. More than 450 attended. from a 250 mile radius. Prizes included color tvs, digital watches, camera, wine and special prices f or all as well as a b-b-q and refreshments. (11 Dave Mensing of L-P and Bob Brass, 0Pl, friendly competitors. (21 Hal Huff, Al Dugan of 0Pl. (31 Rich Vierra and Bob Riggs,

G.--\r mgr. of the 0Pl Fairfield operation. (41 Milt Schoenfeld, Rich and Debbie Vierra. (51 Dolly Lawrence, Ron Robbins, Chuck Gaither, Betty Foster. (6) Bob Rienick, Clark White. (71 Rick Rosa, Warren Fridlev. (81 Kip Wanderly.