Wbbesotthegoods ontheGolden State!

With sheathing and studs to go.

If vou're a wholesaler or distributor in the Los Angeles basin, Willamette's ready to fill your orders for top quality sheathing at Berth 199 in Witmington. Located in the Bay Areal You'll also find us at 2800 Alvarado Street in San Leandro, where we have the finest sheathing as well as studs.

liTe do all the warehousing so you won't have to. From a few units, to a truckload, just call us for a quote, then give us the specs. rtr7e'll have the goods on our dock, ready for your prompt pick-up. \Uhat a way to save time and save some green in the Golden State!

Phone us today at 5O3-926-777t.

Willamette Industries, Inc.

Lumber and Plywood Sales Division

97321-9990

by Dave Ferrari President Virginia Hardwood Co.

flooring in new construction, new additions or remodeling!

Whoa...don't say it can't be done! It can! Virginia Hardwood did this very same thing with hardwood flooring dealers several years ago and it proved overwhelmingly successful. And there is no reason why the same success couldn't hold true today.

Start with this truism. CurrentlY, banks, savings and loans, and finance companies all have plenty of money to loan and are loudly proclaiming their eagerness to do so. Most of us have been recipients of letters from these institutions attesting to their willingness to arrange loans. One major bank chain even had its tellers making a strong loan pitch after the conclusion of every transaction.

What must be done to obtain the okaY for setting up a hardwood display in these institutions is to make the financial offitcials aware of the loan possibilities that exist for them if their customers remodel or build a house addition that would include classy hardwood flooring.

Years ago, when it was requested, a Virginia Hardwood salesman would accompany the hardwood flooring dealer to the financial institution (starting with the bank that handled the company account)' They would explain to the bank manager' vice president, or the person in authority the details of the display and the residual benefits of having it in his lobby. It would be emphasized that the display would be strictly first class and low key, in keeping with the best traditions of the financial world. In most cases, the idea was accepted.

Don't be bashful about approaching the financial institutions with this con' cept. Believe me, they are looking for ideas that will increase their loan schedule. The hardwood display could show a variety of patterns and textures. A multiplex unit could be utilized, perhaps an easel or two with some parquet patterns. Hardwood flooring brochures would be available. Actually, each display should be tailor made to each particular lobby since there will be more floor space available in some than in others.

Most important, don't disregard this idea. It could mean a great deal to you in future business.

If you need assistance or advice from people well versed in this type of promotion, call any major hardwood flooring distributor. They will be glad to help'

Bill Davidson has joined the Oregon sales force of Tri-W Distributors.

Bob Dickinson is new at Northwest Wood Products, Inc., Mill City, Or.

Roger Clark is now plant mgr. for Champion International Corp. at Lebanon, Or.

G. Web Ross, pres. and c.o.o., Publishers Paper Co., is now pres. and c.e.o. of the co. and a v.p. of Times Mirror Co., succeeding Jack E. Meadows who has retired, but will continue to serve as a senior v.p. of Times Mirror Co.

Jerry Wilcox, Schaller Forest Products, Redding, Ca., has retired after 38 years in the industry.

Jim Berglund, Simpson Timber Co.; Cecil Love. Erickson Lumber Co.; Ken Lathrop, Boise Cascade Corp.; Dan Stephens, Riley Creek Lumber Co., and Robert Dougherty, Superior Lumber, Inc., were repeat winners in the 1984 WWPA group grading meetings.

Scott Woodward is the new operations mgr. at Champion International Corp.'s softwood mfg. plant, Seattle.

Bob Bretz has joined sales at MaywoodAnderson Forest Products,Eugene,Or.

Tom Burdge has joined C & D Lumber Co., Riddle, Or.

Matthew Hallendy is now with MarquartWolfe Lumber Co., Tustin, Ca.

Stanley Boyd is now a regional exec. responsible for Payless Cashway stores in Co. and Nv.

Ed Balfour, who has been appointed to the Umpqua Port Commission, is now mgr. of Umpqua Building & Hardware, Reedsport, Or., according to Mark Balfour, owner.

Ed Grcef is now with Teton West Lumber Sales, Missoula, Mt.

Dennis Rawls has joined Hughes Building Materials, Inc., White City, Or., as a partner and mgr,, according to Vic and Jim Olson. Jim will operate Hughes Forest Products and Vic will be owner/mgr. of Pacific Door and Sash, White City.

Ed Thomas has joined Marson & Marson Lumber, Inc., Leavenworth, Wa., as a replacement for Hal Kester who is retiring.

Bob Kuester is now a trader for Hampton Lumber Sales Co. in No. and Central Ca., according to Michael Phillips, gen. sales mgr.

Michael J. Walsh has been elected v.p. and treas. ofCertain-Teed Corp.,Valley Forge, Pa.

Jack Finnegan is mgr. of the new Burns Lumber Co. office in Newport Beach, Ca. Scott Eilefson is specializing in industrial sales.

Sandy Warner and Marie Ort are now representing PermaGrain Products, Inc. in Phoeniz. Az.

Bud Spaulding, sales mgr. for Hanel Lumber Co.. Odell, Or., has retired.

Jack Manfredo is heading up sales and purchasing for the new fence board program at ldaho Timber Corp., Boise, Id. Jon Howell has joined sales and Gary McGeoch has been added to the traffic dept.

Bronson J. Lewis has retired as chief exec. of the American Plywood Association, Tacoma, Wa., after 25 years with APA.

John Gant is replacing Florence Molenkamp who has retired from sales at Giustina Bros. Lumber & Plywood Co., Eugene, Or., after 35 years with the company.

Kenneth Linn has been promoted to v.p. and gen mgr. of the Maywood, Inc. manufacturing facility at Klamath Falls, Or.

Gary L. Flack has been promoted to v.p. and gen. mgr. at Cal-Wood Door, Santa Rosa, Ca., according to Ian McDonald, pres.

Robert Hasselblad is in charge of the Tacoma, Wa., office of Hasselblad Lumber Sales, Inc., St. Helens, Or. Steve Hasselblad has joined sales at the home office, according to R. K. "Bob" Hasselblad.

Bert kwis has joined Hagey Lumber & Specialties Ltd., Deforest, Wi., in their Tucson, Az., office.

Paul Caba is now a trader at Canfor U.S.A., Boise, Id.

Al Hustoff is a new account executive in Wa. and Id. for Northwest Lumber Sales and Forest Resources Distribution Yard, Spokane, Wa.

Virgil Hester is the new credit mgr. at Escondido Lumber Co., Escondido, Ca., according to Jack Jackson.

Peter V. Morse is now mgr., planning and business analysis, for the Building Products Sector of Koppers Co., Inc.

Conrad R. Kelley is the new pres. of Genstar Gypsum Products Co., based in Irving, Tx., according to J. A. West, executive v.p., San Francisco, Ca.

Steve Holst and Steve Smith as new So. Ca. sales reps for Virginia Hardwood Co., Monrovia, Ca.

J. H. "Jack" Raaths is the new product mgr. for the Ortho Consumer Products Div. of Chevron Chemical Co., San Francisco, Ca., succeeding J. E. "John" Brex. who has been named southern regional sales mgr., according to Dan Hogan, v.p. and gen. mgr.

Michael Hyatt won salesman of the quarter honors at Sequoia Supply, Fairfield. Ca. Mike Sbisa is a new outside salesman for the Sacramento to Fresno territory, according to Bob Riggs.

H.C. Reinhardsen, Canadian Forest Products Ltd., Vancouver, B.C., is the new pres. of the Western Red Cedar Lumber Association; Jim McWilliams. McDonald Cedar Products, Fort Langley, B.C., v.p.; Jeff Loth, Loth Lumber Co., Inc., Cold Bar, Wa., treas., and Robert H. Hunt, Western Wood Products Association. Portland, Or., sec.-treas.

Doug Mardian, Glen-Mar Door, is the new pres. of the Phoenix, Az., HooHoo Club; Duncan Hossack, O'Malleys, lst v.p.; Steve Garrison, Far West Fir; 2nd v.p.; Chuck Pensinger, Penco Sales, secretary. Steve Hancock, Frank Heldt, Wally Pensinger, Fritz Oligschlaeger, Larry Grabe, Mike O'Malley, Doug McCullough, Scott Sievert and Scott Gates are directors.

Bill McPherson, chairman, Tumac Timber Co., Portland, Or., recently celebrated his 74th birthday.

Bud Spaulding has retired as sales mgr. at Hanel Lumber Co., Hood River, Or., after 34 years in the business. Mike Mackin is replacing him.

Bob Dickerson has joined North Santiam Veneer, Inc., Mill City, Or., in sales.

Robert "Butch" Bernhardt, Jr., has joined the Western Wood Products Association, Portland, Or., as director of industry communications, according to H.A. Roberts, pres.

Richard H. Lambert is now managing director of the National Retail Hardware Association succeeding William G. Mashaw who has retired.

Carlene Pratt, Neeley Nelson Lumber Co., Medford, Or.; Nadine Webster, Suncrest Forest Products, White City, Or.; TWila Portwood, Custom Panels, Inc., Central Point, Or., and Doris Hassman, Boise Cascade, Medford, Or., all from Rogue Valley Hoo-HooEtte Club, attended the national board meeting in San Francisco, Ca., according to Lois Weaver, publicity chairman.

Charles F. Lohman, senior v.p., CalWood Door, has been named pres. of Timberland International, Inc., Rohnert Park, Ca., reporting to lan MacDonald, pres., Cal-Wood Door. Both companies are subsidiaries of Timberland Industries, Bellevue, Wa.

Ken Bowlin, formerly with Forest Plywood, Los Angeles, Ca., has joined the staff at Skibba Lumber Co.. Orange, Ca., as account mgr.

(Please turn to page 70)