Hardwood Flooring

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chandising of hardwood flooring is exposure. Exposure in every possible way and place to catch the eye, attention and imagination of the potential purchaser. Capture his interest and you've taken the first step in capturing yourself another customer.

To assist in selling hardwood flooring to the do-it-yourselfer market, I have previously suggested that home improve- ment centers and building supply houses maintain a good hardwood display area' have knowledgeable sales personnel, and back up the program with a clearly defined advertising campaign.

Well and good. But, what else can be done for exposure?

Why not arrange for a hardwood flooring display to be set up in the lobby of a financial institution where hundreds of people daily would be reminded of what can be accomplished in the way of