Hardwood mill's effective marketing strategy

TFHREE SHIFTS running 2'l hours

I a dav are necessary for Diamond Wood Products, Inc., Eugene, Or., to keep up with the demand for western hardwoods. It is believed to be the only hardwood mill in the West currently on three shifts dailY.

Diamond is on the move' The 13 year old company has grown from l7 employees to almost 100, 85 in the mill, seven in the office and five in management. Production has expanded from 15 million b.f in 1982 to a current level in excess of 35 million b.f. Property purchased within the last two years for expansion is currently being cleared of structures to allow space for increased log storage. An average inventory of 2 million feet of logs is maintained.

Sfory at a Glance

Oregon mill sPecializes in west' ern hardwoods. around the clock operation unique in West dramatic exPansion exPected to continue.

Alder and maPle, the two main products produced bY Diamond, are in demand both domesticallY and overseas. Because both woods are unique in machinability and staining characteristcs, they are desirable for furniture stock and cabinets. Diamond also produces Pallet stock.

Popularity of western hardwood is not the only reason for the success of Diamond Wood Products. Jim Harri-

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