NEMfl PRODUGTS and

Selected Sales Aids

Adhesive With Grab

A new peel-up adhesive No. 45G designed to hold carpet and other products is from Synthetic Surfaces Inc.

Self-healing to permir pick up, repositioning and repair without applying more adhesive, it adheres to a variety of backings. It can be applied over porous or sealed con-

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crete, wood and asphalt surfaces without a primer. A high grab and a long open time help defeat problems of bubbling, wrinkling, dampness, humidity and water.

lce Heater

Winter roof ice problems are reportedly solved by the Ice Tube, a 2' electrical device which controls ice and water backup on roof surfaces up to 40'.

It is designed to keep a constantly heated hole in the ice ridge so that water never builds up to cause a problem. One unit is usuallv needed per roof side with cost about 50 a month to operate from a standard electrical outlet.

Winner of the Inventors Congress/Energy Savers Award, it is priced at $17.95 from Timmel I ndustries.

Fancy Shingles Back

Fancy cedar shingles. the hallmark of Victorian architecture now enjoying a resurgence in popularity, are available from Shakertown Corp.

Manufactured in nine of the most popular pattens including diagonal, octagonal, hexagonal, arrow, half-cove, fish-scale. diamond, square and round, they are made from clear all-heart, straight- grain western red cedar.

Each carton contains 96 shingles, enough to cover from 25 to 33 sq. ft., depending upon exposure desired.

Hardware Show-Off

Home Hardware, a division of Norris Industries, has a new cabinet hardware merchandiser.

Hardware is mounted on planks of walnut with concealed plastic bins to hold the individually packaged knobs, pulls, back plates, hinges and builders hardware. Versatile headers of oak, walnut and birch panels display selected products while logo panels display the Home Hardwarename against a dark brown background.

The system offers retailers a wide range of choice. Product panels for the headers are desiened and supplied according to the retailer's specifications, and the merchandisers can be supplied in any width. A wide variety of header frames, panels, and merchandiser frames make this new system adap- table anywhere. Representatives offer custom organization of the products selected. to relieve the retailer of this task.

Color Matched Attic Vents

Attic ventilation products in a brown color to complement natural-looking roofing materials, are new from Leslie-Locke.

The color-matched ventilation products offer builders and remodelers a single component or a complete attic ventilation system which blends into its surroundings.

The power attic ventilators, allmetal construction with a baked paint finish, feature adjustable thermostats, high limit controls, Permanently lubricated motors and limited lifetime warranty.

Roof ventilators are thermoformed from abs with Korad facing. They may be installed on any roof pitch from 2/12 to 8/12 without cants or counters.

The all-metal rectangular roof louver, finished in baked Paint, is recommended for attic ventilation and duct outlets from kitchens and bathrooms.

Chain Saw Special

The Homelite division of Textron Inc., is offering professional loggers, farmers and landowners a $40 price-off special with .each purchase of its 360 chain saw model.

The offer runs until Dec. 31, 1979. The professional-sized chain saw, reduced from $344.95 to $304.95, has a 16" cutting attachment, "fail safe" vibration isolation system, 3.5 cu. in. engine displacement, automatic oiling and capacitor discharge ignition system.

Give lt The Gas

A gasoline-powered string trimmer (ST 200) for heavy lawn and garden work and light commercial applications is new from the Homelite Division ofTextron Inc.

An optional brushcutter accessory with saw tooth blade and TriArc@ blade also is available.

Equipped with 3l.l cc, two-cYcle engine and weighing only 137+ lbs. the trimmer has a high Power-toweight ratio and affords excellent maneuverability. The engine, enclosed to reduce heat and noise, features solid-state ignition. Priced at$169.95, it also has a fully adjustable harness and handle to ensure optimum balance and comfortable all-day operation.

The trimmer cuts a full 20" swatch with premium-quality .095" monofilamentstring. Replacement spools are available in 75' lengths.

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Portable Security Alarm

A pre-intrusion securitY alarm, new from Gentex, works on both wood and metal doors to sound when the criminal touches the outside doorknob.

Completely portable, it requires no installation or sensitivity adjustment. The 9-volt battery lasts a full year.

As a special introductorY offer, retailers receive a free, point-ofpurchase action disPlaY with an initial order of l2 units. Customers can test the alarm when theY reach for the doorknob on the disPlaY, which holds a sample Product, modified with a shortened signal.

The alarm hangs on the doorknob with its own antenna-looP. A l5-second delay allows exit after setting. The 85-decibel alarm can be set to activate instantaneously or after a 3O-second delay to allow for a returning homeowner. A low-battery indicator light provides a noiseless test feature.

Gustom Corner Cabinets

Custom corner-saving cabinets are now available from Quaker Maid.

A lazy susan wall cabinet with three tiers is all wood construction. At counter level, a storage compartment with electrical outlets is designed for small appliances,. A tambor door rolls up and out of the way to keep counters clear.

The corner base cabinet is a Pie cut that revolves. A self centering, closing mechanism maintains a 90o cabinet corner when the cabinet is closed.

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Firewood Helpers

Jer Manufacturing has introduced two new display-packaged energyrelated products for the DIY market.

The flat-storing SBl00 Sawbuck comprises two sections of 3/a" aspenite with assembly slots, secured with a snubbing device for rigidity. For display, each unit is sleevewrapped with descriptive graphics for in-store merchandising. Suggested retail is $19.75.

A relatedfirewood Loe Shelter kit with one facecord cipacity is display-cartoned with full-color graphics. Contents include pre-cut a'ld numbered post and roof rafter materials, nails and step-by-step assembly details. Studs and roof sheathing are dealer-supplied. Estimated average retail, depending on grade of finishing materials: $69.95.

Tote Them Logs

A sling-type log carrier is new by Louis A. Green & Co.. Inc.

Log-Jock is a lightweight, rugged log carrier that carries 30 lbs. or more of lirewood. It was developed from industrial sling designs, and is compact enough to be folded and srored in a pocket.

Available in red, blue, green, and brown washable, mildew-resistant. woven nylon and/or polyester, reinforced with heavy duty nylon stitching, it is priced at $5.95 (suggested retail), with quantity discounrs offered.

Door for All Seasons

The Four Seasons'patio entry from Maywood, Inc. is an energy conscious, security minded system combining the best of both doors and windows.

An expanse of glass surrounded by wood provides a picture window view with one panel swinging open as a door. Available in two or three panels units, the system relates to any architectural style with optional diamond or rectangle pattern grilles available. The grilles remove for cleanrng.

The operating door may be installed in either of the two openings in the 6' unit or any of the three openings in the 9' unit. Both the units are 6'8" high. Optional handing is possible when the entry is installed in the center of the three unit model.

Double panes of tempered glass with sealed air space between in Yz" thickness is standard with bronze tone glass available on special order.

All four sides of both rhe fixed panels and door are weather stripped by compressed plastic with two contact points. The sill is non-conductive wood protected from wear by aluminum extrusions separated to provide a thermal barrier. The insulatins system is complete with the insulated glass.

For security, ? 1" thrust, deadbolt lock is keyed on both inside and outside. Four 3Vz" hinges are used on the door portion. Standard equipment includes a handle actuated latch. All exposed hardware has a brushedbronze finish.

Also standard equipment is the screen door with frame of baked on bronze-tone finish. Screen is fiberglass cloth. Nylon rollers with top and bottom aluminum tracks allow the screen to slide open. Rollers are spring loaded for removal.

Rebate on Siding

To promote dealer sales, Champion Building Products has a program offering buifders a l20l: rebate on an initial purchase of a new Weldwood sidings line for model homes.

The program specifies that the builder buy up to 1600 sq. ft.of Duratex siding through his building materials supplier. The rebate is paid directly to the builder.

Weldwood Duratex is a textured plywood panel with a deeply embossed woodgrain overlay.

A lull range of free sales aids for model homes is included in the program. To help build customer traffic for dealers an advertising campaign is scheduled.

Wood Pedigrees

Five different identifying hang tags and labels are available from the Fine Hardwoods-American Walnut Assn. to give items added prestige and sales appeal.

Eligible manufacturers of furniture and other articles made of walnut or other fine hardwoods may purchase them for prices ranging from $2.75 to $25 per thousand.

Modular Displays

Heads Up Inc. has two new highdensity merchandisers for its line of premium quality oak bathroom furn ish ings.

Designed for maximum flexibility, the 49" unit makes it possible to simultaneously display representative samples of vanities, storage cabinets, medicine cabinets and the oak tank toilet. When less space is available there's the compact unit, 16%" wide, to accomodate four separate items. Both are made ofheavy gauge tubular steel, come individually cartoned, include all hardware, plus easy to follow assembly instructions. They are available lree of charge witha minimum order.

Hardwood Floor SamPles

A case of wood floor samPles is now available from the makers of Chickasaw hardwood floor products.

Desiened for field salesmen, it contaiis display panels of eight Chickasaw floor designs.

Including a package of Chickasaw sales literature, each kit contains mounted panels of four plank floor styles, two popular Parquet floors, and both smooth-surfaced and distressed strip floors. Each sample is protected by a cardboard cover printed with vital information.

lce Cube Special

Rubbermaid's holiday promotion includes ice cube trays and bins for orders postmarked through Oct. 31.

Suggested promotional Prices are $1.17 for the ice cube traY set (two trays per bag) and $1.47 for the ice cube bin. Regular suggested retail prices are $1.58 and $1.98.

Two pre-pack merchandisers are available. One holds 36 ice cube tray sets; the other displays 44 sets of trays and l8 ice cube bins. A shiPPing carton with 12 ice cube tray sets ls available for instant shelf display.

Plastic Foam Insulation

Thermax sheathing and insulation board from Celotex Building Product Division is composed of fiberglass reinlorced plastic foam produced lrom liquid petrochemicals.

Reportedly rated by testing organizations as the most effective (R-value per inch) insulation materials available, they come with aluminum loil facers to keep out air and moisture and may be used in residential and commercial applications for both new and existing buildings.

Insulating Storm Door

Chamberlain Manufacturing Corp. is introducing an improved Bucks County model insulating aluminum storm door tbr the fall sales period.

The top of the line model has high density polyurethane insulation between the high strength kick panels for better heat flow control and sound reduction. It comes complete with hardware, pre-hung and framed for easy installation and a snug fit.

Keep Cool

Amana Refrigeration, Inc. has a new line of remote condensing units with cooling capacities from 19,000 to 58,000 Btus. Known as the ERCF Series, they offer seasonal energy efficiency ratios of 8.5 to 8.8.

They feature vertical air discharge, extra large wrap around coils and cabinet styling. In addition to the I 1.5 sq.ft.coil area, cooling efficiency is enhanced by copper tubing and rippled-edged aluminum fins. The vertical discharge air flow makes the unit quiet.

Each unit has an energy saving compressor. Other features are a field piped refrigerant system, service valves and gauge ports fully accessible from the outside, temperature acti- vated crankcase heater, externally accessible manual reset high pressure cut out, liquid line filter/drier, full factory assembly and testing.

Shades on Hold

An improved system for raising and lowerins shades has been designed by Liken Home Furnishings' Designated Spear Trac, the new patented design incorporates a twoirigger uppa.aiirs which'when squeezed slides corresponding rods in and out of holes along the track to hold the shade in several positions.

READY I0 ll{SIAII, the built-in microwave oven from Amana features a see-through black glass door with side opening; c0ntr0l panel with 2-speed timer dial; start and stop switches; cookmatic power shift and automatic temperature control system with temperature hold capability.

Clean Up Program

A program promotion of Liquid Brush high pressure cleaner is available to authorized dealers with a cooperative advertising program.

In addition to a selection of newspaper ads, the package includes radio tapes. Other aids include floor display unit with header card, a large window banner. full-color sales literature, audio-visual aids and press releases.

A manual describes Cleanarama, a public event in which peoPle are invited to bring hard-to-clean items to the dealer's parking lot for a cleaning.

Connecting te an ordinary water faucet, Liquid Brush automatically mixes detergent with water, Pressurizes the mixture, and releases it through a specially designed nozzle.

KlCl(0FF TlilE lor NFL football and Paris

Wall coincide as wall covering manufacturer includes the game of the week among tv shows featuring the product this lall.

4'i

Football Kick-off

Using NFL football in the nationally syndicated game of the week, Paris Wall will launch a fall television blitz.

The new flexible vinyl wall system made in France is distributed exclusively through home centers and building supply stores.

dAdvertising will also appear on the Hollywood Squares, the Guiness Game, and David Frost Presents The Guiness Book of World Records, The Price Is Right, Wheel of Fortune, Hollywood Squares and High Rollers.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please menlion issue date and page number so we can process your request faster! Many thanks!

Olive Ash Burl

Weldwood Espresso paneling from Champion Building Products is an embossed and printed olive ash burl woodgrain on lauan plywood.

It is produced in three decorating color choices, light-toned to deepbrown. Burl outgrowths of the olive ash tree are captured and made bold by a staggered random planking effect.

The new prefinished paneling is produced in 4'x8' sizes and two thicknesses. It has a Class C fire rating from Underwriters' Laboratories Inc.