Virginia Harrdwood Compaqy

serving Southern California, Southern Nevada, Arizona & Hawaii

In our area we are proud to be .

The saly hardwood flooring distributor who sells wholesale only. The only hardwood flooring distributor who sells hardwood flooring only. The qnb hardwood flooring distributor with a fleet of delivery trucks. The hardwood flooring distributor with the largest inventory in the U.S. The hardwood flooring distributor with a staff of hardwood flooring specialistsboth in the field and in the office. The hardwood flooring distributor for the finest and most widelv known manufacturers featuring :

For complete information call the hardwood flooring specialists sellng the tumber, buitding materiats .nd home imptovement markeb - sinc€ 1922 lotmeily Weslen Lumber & Building Materials M€rchanl ocToBER, 1976 VOLUME 55, NO.4

MAJOR NEWS and FEATURES

SPECIAL ISSUE: HARDWOOD

TROPICAL HARDWOODS - A NEW VENEER SOURCE

HARDWOOD GRADING, TALLYING GOES COMPUTER

HARDWOOD DISPLAY COVERS HANDLING, GRADING

TEN MALAYAN HARDWOODS DESCRIBED, PART TWO

FROST HARDWOOD CELEBRATES ITS 65TH BIRTHDAY

A WESTERN HARDWOOD COMPANY IS EXPANDING

WWPA HOUSING FORECAST SEES 2ND BEST YEAR

SETH POTTER NEW DANT & RUSSELL PRESIDENT

DISPLAY REALLY GETS ACROSS HARDWOOD STORY

FIVE YEAR F.W. DODGE CONSTRUCTION OUTLOOK

PLYWOOD STUDY SEES BIG GROWTH IN PLYWOOD

JOHNS-MANVILLE'S BIG NEW DENVER QUARTERS

IS A HUGE

The ilerchant Megazine

Publisher Emeritus A. D. Bell. Jr.

Editor-Publisher DavidCutler

Contributing Editor Dwight Curran

Contributinf Editor Gage McKinney

Advertising Production Mgr. Ms- D. Hamil

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation MarshaKelley

The Merchant Magazine is published monthly at 4flX) -Campus Dr., suite 476. Newport Beach, Cr.92660, Phone (714) 549-8393 or (714) 549-8394 by The Merchant Masazine. Inc. Secondclass noslace ratei naid at Newnort Beach. Ca..'and addiiional offices.'Advertrsrng rales upon request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714\ 5498393.

SOUTHERN CALIFORNIA

Carl Vann. 1385 Westwood Blvd., Los Anseles, Ca. 90024. Phone (213) 477-7597 or (714) 549-8393.

SUBSCRI1rTIONS

Chanqe of AddressSend subscriPtion -orders and address changes to Circulation Dept.. The Merchant Maqazine, 4500 CamPus Dr., suite 4761 Newnort Beach, Ca.92660. In-clude address label from recent issue if-possible. plus new rddress and zip code.

Subscription RatesU.S., Canada. Mexico and Latin America: $5-one yeari $8-two years: Sll-three years. Overseas: $7-one yearl $l l-two years. Sinsle copies $1.00.Back copies $1.50 whdn avriilable.

The Merchant Maqazine serves the members of the: Aiizona Lumber & Builders Supplv Assn.. Phoenix; Lumber Merchlht's Assn. of Northern California. Los Altos: Montana Buildins Material Dealers Assn., Helenal Mo"untain States Lumber Dealers Assn.. Salt Lake Citv and Denver: Lumber Assn. of Siruthern California. Los Angeles: Western Building Material Assn.. Olympia. Wa.

THE MERCHANT MAGAZINE i.s an intlependent naga:ine for the retail, xhnle.sale and di.strihtiorr lerel.s nl the Ittmher andhuildins nnterial.r and honre inproveilpnt indu.sin' in the l3 Western stAte.t, concenlrating on merchandising, nmnosentcnl ond ocatrate, focluol nexs report ing and interJtetalion.