Ideas for Profit Sent to

Carefully kiln dried. All knots inspected. Permifused where necessary.

Beautif ully natural appearing waney edge.

Really New Heat System

"Any heating system that can conquer Norwegian winters and become their No. I source of domestic heat has to be worth our bringing to the U.S." says Elixir Industries' G. Roger Smith about their new product line.

The product is called ESWA, a heating system which looks like a roll of wallpaper made out of plastic and which is incorporated into the ceiling as simply as unrolling it in some cases.

The concept has been evolving in Scandinavia and Central Europe over the past 35 years and has emerged as a simply-installed, low power-demand system designed to outdate traditional heating systems, including those with complex vent and duct networks.

ESWA will be introduced first in the areas of residential and light construction, recreational vehicles and factory-built housing.

With full Underwriters Laboratories approval, the system is exPected to move rapidly into other related phases of construction.

"lf ESWA can do the job in Oslo, it can just as well heat up Waukegatr and Kalamazoo! " observes Smith.

WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.

Woodburning Fireplaces

Wood-burning fireplaces add cheer to cold winter nights but are notoriously inefficient as heaters most of the heat goes up the chimneY. Now, Ridgway Steel Fabricators Inc. has come up with a design for a fireplace that makes it an integral Part of a home's heating system. Called Hydroplace, the unit is designed so that water can circulate through the back and side wails, the floor, and a hollow, C-shaped grate that curves up behind and over the fire. In a house with a hot water heating system, the unit is simply connected into the return line to the boiler.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

Linen Wall Rides Again

A new decorative Hearin wall paneling series by DG Shelter Products, titled Linen Wall II. embellishes the original Linen Wall Series.

Linen Wall II wood panels offer an embossed, textured pattern so versatile it blends with any decor from Mediterranean to colonial to modern. It is also so subtle it can be used on all walls instead of being limited to a feature wall.

It is available in four colors. The surface is a thermal fused vinyl for easy maintenance and long life.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Prefab Fences and Walls

The Wundurwal is a completely new concept in fence construction. It is fully prefabricated and consists of formed steel panels, steel posts, and components which makes it possible for a professional crew to construct high-performance sound barriers, property dividers or security fences in far less time and total cost and with less construction inconveniences than was ever before possible. The unit meets the very rigid California Uniform Bui-lding Code and has excellent characteristics for sound. wind. and earthquake resistances which also meet the State standards.

October, 1976

The panels are fully galvanized with baked-on enamel finish for long life and lasting beauty. The panel design offers excellent security characteristics and discourages graffiti.

The unit is available in a range of heights from 4'- ll', and the panels may be altered at the jobsite to meet critical measurement requirements.

It's claimed toibe ideally suited for "do-it-yourself" construction.

WRITE: Thc Merchant Magazine, 4500. Campus Dr., suite 476, N-wport Beach. Ca. 92660.

Wlre Brush Dlsplay

Wright-Bernet Inc. has a new wire brush display that measures 16" wide x l8/2" high and l3Yz" deep and requires only l% sq. ft. of space.

A prominent, colorful card is mounted on the top of the display (both are free of charge).

It contains 6Yz d.ozen steel wire brushes in the six most popular styles.

Approximate retail value is $ I 05.00. Display stand and wire brushes come in one master carton.

WRITE: The Merchant Magazine, 4500.Campus Dr., suite 476, Newport Beach. Ca. 92660.

Get A Llft

Pac-Craft Products' Heff-T-Herman scissors lift has the lowest collapsed height of any lift (in its class) on the market today. The platform will extend to a working height of 20' and measures only a mere 27" when collapsed.

This 1000 lb. capacity lift will pass through a standard size door as the total width is only 3 I ".

A customer can purchase a manual model and convert it to a two-speed self-propelled unit just by attaching the conversion kit. The steering system and power drive system are all one in the simple to install accessory. The running gear of the power drive system operates off the same pump as the lifting mechanism according to Mitchell.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

New Sldlng Colors

Driftgrain vinyl siding from JohnsManville is now available in three new colors.

The solid vinyl siding is rust and corrosion proof, has minimum maintenance, and will not interfere with television reception.

It has the additional advantases of being resistant to fire, scratchei and dents according to the company.

WRITE: The Merchant Masazine. 4500 Campus Dr., suite 476, N6wport Beach. Ca. 92660.

Free Reader Seryice

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so w€ can procoss your requ€st fasterl Many thanksl

GARDEN TRACTOBS (808 GT and 810) introduced by Allis-Chalmers handle lawn and garden care needs during any season of the year with a variety of features and attachments. 0esigned into an attractive package, the tractors can be used for tilling, clearing snow, light earth moving and general cleanup as well as mowing.