Lett@trs

Too Many Promises

David Cutler, editor-publisher

The Merchant Magazine

4500 Campus Drive

Newport Beach, Calif .92660

Dear Dave: Your editorial, "Year of Frustration," has many good points. It covers the problems we have faced the past year. We face similar problems every year in the lumber industry and other fields. I would suggest a title of "The Year of Frustrated Accomplishment. "

As you mentioned we have lots of problems with too many political promises and excuses: 1976 saw the American people become aware of this more than at any time in the past. It appears a move is underway where the people again.will be taking part in our government. The response we experienced in people writing their Congressmen on the Monongahela issue was very encouraging and very instrumental in the passing of HR 15069.

Dave, we have started, but the forest products industry must increase its efforts to educate the general public in the practices we use in the harvesting of a reolenishable resource.

Frank E. Stanger

Simpson Buildine Supply Co.

14141 Arbor Place Cerritos, Ca. 90701

Editorial Leadership

Dear Dave.

After so many years of "Editorial Leadership", it seems finally, that you received due recognition! Congratulations to you (and THE MERCHANT) being honored for lst place EDITORIAL LEADERSHIP by the Western Publications Association. I'm sure that pretty Mary Hollander provided the icing for the cake, too, Such a doll! (See Aug. p. l9) Your publication, specifically dedicated to the welfare and mindimprovement of West Coast and Alaska building material dealers and suppliers/manufacturers, continues to be No. I on the list of must read publications coming to PGL Land. Keep up the good work!

Charles D. Lauber Vice President

Advertising & Promotion

Palmer G. Lewis Co., Inc. 525 C. Street Northwest Auburn. Wa. 98002

P.S. Thanks too. for the excellent coverage of our highly successful Seattle product meeting in your August issue.

Industry Frustrations

Dear Dave: Your editorial entitled "Year of Frustration " is really a masterpiece. You state the frustrations of the forest products industry so very well and your questions of why, why, why are so well put.

It is too bad each politician doesn't have this editorial in front of him with the electorate standing in front of him waiting for his answer.

Thank you very much performing this valuable service to our industrv.

Ernie Wales

Wales Lumber Co.

P.O. Box I137 Spokane, Wa.99210

Forest History Society

Dear Dave:

I greatly appreciate the splendid article authored by former staff member, Douglas F. Davis, which appeared in a recent issue of The Merchant Magazine (Sept. p. 12).

On behalf of all the directors and members of the Forest History Society let me express thanks for this fine recognition of our work.

Elwood R. Maunder

Executive Director Forest History Society, Inc. P.O. Box l58l Santa Cruz, Ca. 95061

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