Lett@l's

ADVERTISII{G PAYS

The Merchant Magazine

David Cutler, Editor-Manager

573 So. Lake Ave. Pasadena. Ca. 91101

Dear Dave:

You can bet your sweet bippy that advertising pays! I took my usual one quarter page ad in your August issue and inserted about 35 words of copy on the availability of used railroad ties. We received a substantial number of phone inquiries and can pin down at least 5 T&T load sales to the ad. Thanks for your help. You win one dinner on me at Silverado in 1974.

F. W. '(Bill" Niesen

Niesen Forest Products, Inc.

P.O. Box 1261 Fort Bragg, Ca.95437

Getting It Straight

Gentlemen:

I appreciate your announcing our new fiberboard plant construction and am delighted that you will be watching with interest. I do wish to set the record straight, we are Plum not Plumb Creek Lumber Company, however, we have "straight" products.

Again, our sincere thanks for the print.

William H. Atwood

Sales manager-Fiberboard

Plum Creek Lumber Co.

Columbia Falls, Montana 59912

MORE POSTAT HIKES?

Gentlemen:

What is the latest news on the postal rate increased that you urged us all to write our Congressmen and Senators about? I sure hope it isn't going up like lst class mail which I hear is now going to go to lOc a letter.

With service like we get, it's a damn gvp.

Lloyd Duncan

2123 Wasatch Drive

Salt Lake City, Utah 84109

The latest bad news is that newspapers and nt.agazines face an auerage of a 3B7o increase under proposals by the Postal Seruice. Under their scherne, so-called "junk ma'i|," which is third class mail, will cet off with "only"a 257o increase.-Ed.

NEED: rrEilcnxuffin

NEou{ot?omMw

Tropical Hardwoods

(Continued from page 42) tinuing future for tropical hardutoods utill be found in that area, remembering always that at least sone supply will corne from Southeast Asia and Africa just as before. After all, there are lots of trees in these areas as well and the prod,uct of these trees has to be mooed with or without sound business practices. ocroBER, t973

On the happier side, it seems increasingly obvious that the supplying countries, which largely must be put in the category of "developing nations" will find themselves able to produce ever more sophisticated products for the consuming areas in the world market. Ten years ago nobody thought of importing mouldings or dowels, drawer sides or drawer stiles and all of these have become meaningful in volume and reliability. If the market changes as much in the next l0 years as has been the case during the past l0 years, we might be surprised at how much can and will be done.

Positions wanted 25( a word, minimum 22 words (22 words = $5.50). All others 359 a word, min. 20 words (20 words = $7.00). Phonc numbcr counts as one word. Boxed adg $! cxtra. Fancy hcadline or borders 32 cxtra. Box numbcred ads add $1.50.