Triple Header Day for Club

Paul Bunyan Day, an annual event for the Fresno, Ca., based San Joaquin Hoo-Hoo Club this year included a tour ofthe Sequoia Forest Industries sawmill and logging operations, a b-b-q dinner and election of officers.

After the ballots were counted the slate was: Don Johnson, Citizens Lumber, president; Elmer Rau, Madera Lumber, no. v.p.; Norman Griesbach, Lampe Lumber, so. v.p.; Bernie Barbero Jr., Bernie Barber & Assoc., sec.; Craig Gaffney, Bonnington Lumber, sgt.at-arms.

Directors are Jean Hartsock, Bob Schlotthauer, Normen Cords, Wally Kennedy, and Ted Mathews.

Club Takes to the Woods

It was again the sylvan setting of Harwood Grove, in rural Branscomb, Ca., for the Black Bart Hoo-Hoo Club's annual family barbeque, attended by nearly 75. Steak for the adults, hot dogs and burgers for the small fry, with activities including tennis, trap shooting and just plain digging the woods.

Del Cole deserves the bows as program chairman, Harwood Products Co. as sponsors.

Edwin H. Cohan is the new v.p., sales; Norman Fox, v.p. marketing and P. B. Coiner. v.D.. administration at Handyman FfQ.

William H. Atwood is now fiberboard sales mgr. for Plum Creek Lumber Co., Columbia Falls, Mont. Les Neadeau, president, American Lumber Species, Sacramento, and his wife, Ruth, vacationed in SPain. Then Les tripped off to Mexico to check production on a Pine mill ALS represents.

Daryl Wulffis managing the new Everitt Lumber Co. home center in Colorado Springs, Colo.; Dennis Misegadis is asst. mgr.

Wade Mosby has joined KimberlyClark's sales dept., Anderson, Ca., according to mgr. Herb Brown.

Clyde Hutcheson has been elected president and g/m of the Virginia Hardwood Co. of Arizona, a subsidiarY of the V.H.C., Monrovia, Ca., world's largest distributor of hardwood flooring.

J. T. Guyol, president of American Forest Products, S.F., has been elected to corporate v. p. of Bendix, the parent company.

Ed Hall is now with Oregon-Pacific Industries. He had been with Globe International. Louis J. Babcock has joined purchasing at the new OP warehouse, south of Portland.

Abe and Leona Willis, Charley's Fence Co. & Mission Fence Supply, attended the American Society of Testing Materials meeting in Kansas City as experts on fence materials.

Bill MacBeath, Verlon McKinney and "Herb" Bernthal, all of MacBeath Hardwood, San Francisco, attended the 76th annual of the National Hardwood Lumber Assn., Chicago. "Herb" preceded it with a utah hunting trip.

Sam Fineman, Bel-Air Door Co., Alhambra, Ca., will attend the Nt'|. Sash & Door Jobber's meeting in West Va. this month. Ted Hewitt, formerly with the T. M. Cobb Co. has joined Bel-Air in sales as has Michael Grabow.

John Osgood, Robert S. Osgood, Inc. is back in L.A. after a monthJong Far East business trip.

Roger Wyman, McElroy Lumber, Los Altos, Ca., spent a week vacationing at Tahoe.

Glenn Piper, Diamond National, Red Bluff, Ca., family - vacationed for 2 weeks in Coeur d'Alene, Idaho, and Montana.

Sam Eggers, Allstate Ply, Sunnyvale, Ca., is back from two weeks at Tahoe.

Jack Baisden, Rayberg Lumber, San Carlos, got away from the office for a week's vacation.

John Phillips, Half Moon Bay Lumber, vacationed in Canada at Victoria, Banff. and Lake Louise.

Sil Marsola, Millbrae Lumber, vacationed at Tahoe for a week.

Lloyd Webb, Lane-Stanton Lumber Co., City of Industry, Ca., is back from vacation.

Ron Bretzing is slated to be mgr. of the new Georgia- Pacific warehouse, Santa Rosa, Ca., set to open Nov. 15.

Ken Schmidke, South Bay Redwood, Orange. Ca., and his wife Rosalie, are visiting friends in New England and the nation's capital.

Don Philips, Jr., Philips Lumber Sales, Thousand Oaks. Ca.. visited mills on the northern Ca. coast and then traveled up to the Portland area.

Ray Van Ide, Reliable Wholesale Lumber, Temple City, Ca., toured and camped in the West and northern Mid-West as part of a vacation to visit a family reunion with his wife Sue.

Jerry O'Hare has been appointed g/m at P.R.O.D.. Inc., San Leandro, Ca.

Harold Hess is the new operatlons mgr. and buyer for International Forest Products, Pomona, Ca.; Pat Anders is a new office staffer. Brownie Markstrom is back from a combo vacation/mill trip to Wash. and Ore., reports company PrinciPal Phil Butterfield.

Judy Bahr is a new sales trainee at G-P, San Jose, Ca., according to manager, Harry Nilson. Stu Stewart recently flew to Portland to corporate HQ on business.

Waldo Tinsley, corp. buyer, lumber/bldg. materials, Vornado, Inc., is back from a two-week vacation.

Mike McAllister, Doors, Inc., Mt. View, Ca., is back from 3 weeks in Utah, Colorado, and Nevada; a good vacation. Hank Himan reports he spent his vacation on a cruise to Mexico with his familv. Linda Sowle went prospecting f6r gold with her family.

Bruce Stinnett, Hubbard and Johnson, vacationed with wife & children at their vacation home in Lake Tahoe.

Gene Pepetone, California Plywood, Emeryville, Ca., vacationed in Vancouver, B.C. and Port Angeles.

John Copeland, AFP, Newark, Ca., has advanced to dept. head and is buying all the fir plywood in addition to redwood. Will Fullaway is calling on accounts in Marin County.

Ron Robbins has joined the sales staff at Oregon-Pacific, Fairfield, Ca.

Steve Campbell and Ron Larson are new additions to the sales staff, Rogue Forest Products, Medford, Ore.

George Coe, Sequoia Forest Products, Dinuba, Ca., is recovering from a serious auto accident. Terry Merlo, 32, died in that same accident, a short distance from the mill.

Les Turner, San Bruno Lumber, vacationed for a week.

Hank Feenstra and Ralph Heath, Oregon-Pacific, recently businesstripped to Redding, Ca.

Elmar Brock, AFP, Newark, went on a mill trip to Redding and nearby polnts.

Jerry Schillinger, formerly of McElroy Lumber, Palo Alto, has moved his family to Bigfork, Mont., and has bought an 80 acre ranch. Jerry reports he is headsawing in a small mill there. Ranch is on the Swan River, the fishing is great!

Denny Curran, AFP, Cerritos, Ca., has returned to work after being offfor 8 weeks. "Fighting a swarm of bees from a ladder doesn't work," he reports. Congratulations to Earl Dyer, named salesman of the month at Cerritos, for August.

Warren Osborne, Osborne Lumber, Newark, Ca., has gone fishin' in Canada and the North Woods for several weeks. Tim Fogarty is keeping things going at the yard.

Chuck Williams, Beaver Lumber Co.. Santa Clara, Ca.. is recoverins from a serious heart attack.

Dave Day has been named marketing mgr. for DG Shelter Products, Anaheim. Dave was a long-time G-P employee.

Jack McDonald is s/m at Rodeo Lumber, Beverly Hills.

Andy Macko, Weyerhaeuser, San Jose, vacationed in Alaska and reports he is able to rest up on the job.

Lew Godard, the long-time lumberman, and his wife, are enjoying their vacation home at Northwood, near the Russian River.

Harry Ervin, Plywood Fresno, Ca., flew to Oregon on a business trip during September.

Ralph Boshion, Castro Valley Lumber, and wife, Patty, toured New England in late September. Filling in was Vern Nielsen, retired, who helped out temporarily.

Mike McKenzie is now branch mgr. at G-P. Great Falls. Mont. Mike had started with G-P in San Jose, also worked in San Diego, Eugene, Ore., and Billings, Mont. Former manager of the Great Falls branch, Art Flood, has moved to Calgary, Alberta to open up the new G-P branch there.

Earl H. Smith has been promoted by Louisiana-Pacific to be g/m of their new Columbia Corridor div. He was v,p., Kenai Lumber, a subsidiary.

Bud Fisher is Brooks Scanlon's new v.p., marketing and sales, for their forest products group.

Dick Boyles and Phil Newlands have been added to Oregon Pacific's Portland sales staff.

Jack Edwards, Woodshed Lumber & Hardware Co., Santa Monica, Ca.. has been presented a certificate of completion from firm g/m Al Landry for the LASC education course.

(Please turn to page 40)

Shortage Of Hardwoods Exists The World Over

(Continued from page 13) out what is available and the characteristics of various varieties. There are many wholesalers who have spent years scouring the world for hardwoods and know what species are available in good supply, how they should be handled and which ones are best for various applications.

For example, Penberthy Lumber Co. has discovered a source for seraya which is a good substitute and now considered superior to Philippine mahogany. It is moderately hard and heavy, weighing about three pounds per board foot. The color runs from pale brown to pink. It works and glues easily, finishes well and takes a good polish. Many sizes and grades are available in good quantity. It has been used for cabinet work, furniture, moldings, interior finish and plywood.

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Merchandisers That Pay Their Way In Sales

HIGH-RISE WALL UNITS with perforated hard-board back panels and metal base shelf. Double slotted standards provide for adiustable brackets and shelving. A new dimension for effective background display of hanging items.

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Reeve offers the largest selection of metal fixtures I I ))

Kltl{ DRYII{G imported hardwoods requires extremely accurate control and a knowledge of each species' unique characteristics. Properly dried lumber works better, reduces waste, results in a better end oroduct.

The more exotic hardwoods like Indian and Brazilian rosewood, angico. pau farro, mansonia. etc. are usually not required in large quantities, but they do offer the retailer an opportunity to make an excellent profit. In most cases he can double the cost for retail sales. To pursue this type of business the dealer must have either samples of the woods available or literature so the customer can see approximately what he is ordering.

If the retailer simply refuses to get involved, he is missing an excellent opportunity to not only satisfy his customers' needs, but also the chance to expand his sales potential and level of profit.